Experience

Trifecta

• United States
• Consumer Services
• 1 - 100 Employee

• Creative Director

  • Apr 2020 - Present

  Sacramento, California, United States As the Creative Director, I oversaw all creative development and execution within Trifecta’s D2C marketing, supporting a multi-million dollar marketing budget. Our assets ran the gamut from performance, awareness, and content marketing across a wide variety of channels and formats. In addition to scaling our capabilities (growing from 6-80+ creators, 1 to 120+ million dollar revenue company and supporting large partnerships including US Olympic teams, UFC, CrossFit HQ and Spartan Race, I was… Show more As the Creative Director, I oversaw all creative development and execution within Trifecta’s D2C marketing, supporting a multi-million dollar marketing budget. Our assets ran the gamut from performance, awareness, and content marketing across a wide variety of channels and formats. In addition to scaling our capabilities (growing from 6-80+ creators, 1 to 120+ million dollar revenue company and supporting large partnerships including US Olympic teams, UFC, CrossFit HQ and Spartan Race, I was also responsible for defining the team's operating model, designing and maintaining creative studios, setting and enforcing brand guidelines, overseeing our tools and platforms, and training teams across our highly matrixed organization.

• Media Director

  • Jun 2014 - Apr 2020

  Sacramento, California, United States Oversaw Trifecta Media department: -Overall responsibility for execution & delivery of all aspects of pre- and post-production -Defined, facilitated and documented the media creation workflow -Researched, developed and recommended production techniques and other solutions supporting the development of content -Built, maintained, and managed in-house studio



Amara Beverage Co.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Media Director

  • Feb 2012 - Sep 2015

  Berkeley, CA -Digital Media design including video production, photography and graphic design -Management of Brand Developement strategies -Networking through social media platforms, affiliates, and co-branding initiatives -Managing Athlete Team of 20