Experience

Singlife Philippines

• Philippines
• Financial Services
• 1 - 100 Employee

• Senior Digital Campaigns Manager

  • Jun 2022 - Present

  Leads the media planning for customer acquisition - B2B2C model • Defines the target audience, media mix and channel strategy to acquire new customers for growing the business sustainably • Identifies new potential growth areas and launch initiatives to achieve business growth Leads the media planning for customer acquisition - B2B2C model • Defines the target audience, media mix and channel strategy to acquire new customers for growing the business sustainably • Identifies new potential growth areas and launch initiatives to achieve business growth



Huawei Consumer Business Group

• China
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Operations Manager - AppGallery

  • Jan 2022 - May 2022

  Huawei Ecosystem Development & Operations Department- Responsible for overall Huawei AppGallery operations (growth, usage and monetization)

• Operations Manager - Games

  • Jul 2021 - Dec 2021

  Awards received:2021 APAC Ecosystem Development & Operation Department Best New EmployeeHuawei Cloud Service Operations- Responsible for games operation in Huawei AppGallery- Recruit local mobile gaming whales via local KOLs and other possible means- Execute marketing strategy and the monetization plans for existing products- Researches and analyses market trends, demographics, competitor products, and other relevant information to form marketing strategies- Launch partner marketing campaigns to drive downloads and in-app purchases Show less



GCash (Mynt - Globe Fintech Innovations, Inc.)

• Philippines
• Financial Services
• 700 & Above Employee

• Head of Usage Marketing - Financial Services

  • Nov 2020 - Jun 2021

  GSave | GInsure | GInvest | GCredit | Loans 1. Lead and execute marketing campaigns for Financial Services Category to increase user base and market reach of GCash within targeted segments 2. Innovate new ways to increase brand awareness and keep alignment with marketing trends in the industry 3. Lead the development of strategies and programs to build awareness on assigned products and increase conversions across multiple channels while working closely with the product team 4. Monitor and analyze performance of marketing campaigns within GCash’s channels to maximize conversion and identify opportunities for improvement 5. Work closely with Analytics and Insighting Team, and other teams within the Customer Group, in performing data analysis for new and existing campaigns to improve its performance and design Show less



OYO

• Portugal
• Design Services
• 1 - 100 Employee

• Head of Growth Marketing

  • Dec 2019 - Oct 2020

  Growth and User Acquisition • Supports the development of marketing strategy for fueling business growth using data-driven approach • Executes marketing strategy and optimize it for maximum ROI • Leads and manages projects or campaigns, defining the scope and objectives clearly as well as providing measurable insights on campaign effectiveness • Defines the campaigns needed: target segments, media mix, channel strategy, customer journey, objectives and performance to be tracked • Defines and collaborates with each channel on media planning and strategy to reach customers (new and existing) for growing the business sustainably • Identifies new growth segments and opportunities and execute initiatives to achieve business growth • Monitors conversion funnel across various entry points, as well as the relevant leading and lagging business and marketing indicators Show less



Traveloka

• Singapore
• Software Development
• 700 & Above Employee

• Product Marketing Manager

  • Dec 2018 - May 2019

  Experience Category (Philippines, Malaysia and Singapore) Develop marketing strategy for fueling business growth using data-driven approach Execute marketing strategy and optimize it for maximum ROI Coordinate with the local marketing team on the implementation of marketing efforts for the growth of the business Interlock and collaborate with local management team, product, and UX to align and enable infrastructure/tools/support needed for marketing Identify key factors to retain customers, Increase return rate of visitors/users, Increase current customer spending/leads, and Retain customers - increase repurchase rate or repeat customers Show less



Acer

• Taiwan
• Computer Hardware Manufacturing
• 700 & Above Employee

• Associate BM Manager - Pan Asia Pacific Regional Office

  • Mar 2018 - Oct 2018

  Business Planning and Management - Acer Pan Asia Pacific Region• Responsible for the driving Acer business within the Asia Pacific Region• Analyze local market situation and understand overall business of Acer national subsidiaries within the region• Analyze market data to identify opportunities and gaps, likewise provide suggestion and proposals as action plan• Communicate with different business units in head office to secure resources, product wishes, and some strategic assignments• Negotiates, executes and manages business agreements with Strategic Partner Alliances (Intel, AMD, MSFT, NVidia) Show less

• Senior Product Manager - Consumer Products

  • Sep 2017 - Mar 2018

  Acer Consumer Product• Responsible for the overall portfolio planning for the entire consumer business• Responsible for making sure that profit margins and revenue targets are met quarterly thru a well-balance portfolio.• Responsible for the pricing strategy per product line and ensuring that each price point will be competitive without sacrificing bottom-line margins.• Creates go-to-market plans per product line and coordinate with Marketing on how to effectively execute.• Negotiates, executes and manages business agreements with distributors. Show less

• Product Manager

  • Jul 2016 - Aug 2017

  • Handles Projectors, Tablets, 2-in-1 devices and Convertible notebooks.• Responsible for the overall portfolio planning for the above product lines.• Responsible for making sure that profit margins and revenue targets are met quarterly thru a well-balance portfolio.• Responsible for the pricing strategy per product line and ensuring that each price point will be competitive without sacrificing bottom-line margins.• Creates go-to-market plans per product line and coordinate with Marketing on how to effectively execute.• Negotiates, executes and manages business agreements with distributors.• Manages overall product performance (Sell-Through and Sell-Out). Show less

• Business Partner Lead

  • Jan 2015 - Jun 2016

  • Handles 10 NCR key accounts which includes Octagon, Electroworld/Abenson, Asianic, Complink, Accent Micro, Accent Hub & Plus, PC Corner, TCA Digital Square, Automatic Centre and SM Appliance.• Manages accounts to ensure healthy product portfolio and to ensure targets are met.• Monitors and manages the inventory and sellout of assigned key accounts.• Provides competitive analysis to both internal and external partners.• Proposes loading and sell-out programs to improve business with partners.• Negotiates, executes and manages business agreements with partners.• Constantly communicates with distributors regarding forecast and allocation plans for key accounts. Show less



ASUS Technology Philippines, Inc.

• Channel Sales Specialist

  • Sep 2012 - Jan 2015

  • Handles 8 NCR key accounts which includes Automatic Centre, Complink, Electroworld/Abenson, Gigahertz, Infoworx, PC Express, PC Corner and Villman • Communicates product value proposition and continually reaffirm its value to the dealers • Negotiates, executes and manages business agreements with partners • Build solid relationships at all levels of account management • Provides in-depth demos, trainings and solution selling to dealers • Plays an active role in the achievement of quarterly sales targets to assigned dealers • Monitors and manages the inventory and sellout of assigned key accounts • Creates loading and sell-out programs for dealers • Provides thorough competitive analysis with regards to price, product specifications and promotional activities • Constantly communicates with distributors regarding forecast and allocation plans for key accounts Show less



Sun Cellular

• South Africa
• 1 - 100 Employee

• Business Analyst

  • Sep 2011 - Sep 2012

  • Identifies options for improving the business through providing business and functional support for Account Managers and Business Centers in making Marketing and Sales Project Plan (MSPP) and making sure that business needs are properly met. • Effectively communicates and translates business requirements to the technical community (IT, Network Operations, Engineering, external vendors) in order to identify different solutions available, likewise, presents these options/ alternatives to the business proponents/ management for decision-making or approval. • Responsible for analyzing and evaluating the business requirements of my internal customers (Marketing, Sales Channels, Finance, etc.). • Assists in the development of brand strategies for the business • Recommends plans and programs based on approved strategies • Prepares profit and loss analysis for pricing recommendations of products and cost-effectiveness of promotional activities • Analyzes consumer insights based on reports, researches and competitive brand analyses, possibly with recommended course of actions • Evaluates project requests from Account Managers and Business Centers and suggest alternative options that would both satisfy company parameters and client needs • Constantly communicates with Marketing and Finance as to what the project offer is all about and how much potential business it would give the company. • Analyzes customer usage patterns and requirements to ensure that products in the portfolio will satisfy the business needs of the customer. • Applies business knowledge to analyze external and internal requirements, and define solutions to be provided by the most suitable combination between the company’s products and services. • Creates specialized bundles or promos for corporate bids, corporate accounts and corporate blitzes. • Constantly monitors all project plans that have been created and ensures that all project plans are being processed Show less