Experience

Giro Sport Design

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Mar 2021 - Present

• Digital Content Coordinator

  • May 2019 - Feb 2021

  -Organize/schedule content and major campaigns across all Giro's social channels: Giro Cycling Facebook/Instagram, Giro Snow Facebook/Instagram, YouTube, and LinkedIn-Write copy consistent with brand voice that inspires people to shop gear as well as get outside-Keep Giro on the cutting edge of social media best practices and technologies-Work closely with the e-commerce and content marketing teams to implement social tactics that meet business goals-Execute all community management/engagement strategies and source UGC across accounts-Capture and analyze social media KPIs and present to the marketing team with data-driven recommendations-Travel to events and post real-time social media updates, videos, and photos



O'Neill Surf Shop

• United States
• Retail
• 1 - 100 Employee

• Social Media Manager

  • Jan 2018 - Oct 2019

  -Spearheaded content creation, including product photography, event coverage, and IGTV videos-Owned the social media calendar and oversaw publication of daily social posts-Measured the performance data of all content and adapted strategies accordingly-Managed all paid social adverting on Facebook/Instagram-Worked with athletes, photographers, and ambassadors to create/share content that promoted the OSS brand -Responded to user comments and DMs and provided customer support on Twitter, Instagram, and Facebook



FishWise

• United States
• Environmental Services
• 1 - 100 Employee

• Marketing and Communications Intern

  • Feb 2018 - Jan 2019

  -Planned and executed the organization's social media strategy including creating/drafting all social content/copy-Edited videos, designed infographics, and organized all content for Twitter, Facebook, Instagram, and Youtube-Tracked all social growth and adapted strategy based on results-Provided the entire organization with guidance and training on how to effectively create content and communicate on social-Networked with other organizations to create mutually beneficial social media relationships -Supported the entire communications team by taking on spur of the moment editing and marketing tasks



O'Neill Sea Odyssey

• United States
• Education Administration Programs
• 1 - 100 Employee

• Social Media Intern

  • Mar 2017 - Apr 2018

  -Pioneered the storytelling of the non-profit's mission on social using photos, videos, interviews and other content-Made all major content and copy editing decisions that defined the creation of the OSO social media presence-Created promotional media that aided in fundraising over $70,000 for OSO's "100,000th student campaign"-Established and grew a community of followers on both Instagram and Facebook -Pioneered the storytelling of the non-profit's mission on social using photos, videos, interviews and other content-Made all major content and copy editing decisions that defined the creation of the OSO social media presence-Created promotional media that aided in fundraising over $70,000 for OSO's "100,000th student campaign"-Established and grew a community of followers on both Instagram and Facebook



City on a Hill Press

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Photojournalist, Photo Editor, Sports Reporter

  • Jan 2015 - Aug 2017

  - Covered a wide range of events, protests, and editorial topics as a photographer- Moved up to photo editor, was in charge of choosing/coordinating/editing all photo content published weekly in print- Managed a team of five photographers, edited their work and gave them feedback- Worked together with editors, writers, copy editors and production designers to layout photos and content- Transitioned to a sports reporter, developed the ability identify stories, interview sources and cover events.- Worked on strict deadlines to complete written articles for print