Board Member

• Aug 2022 - Present

General Manager

• Sep 2018 - Mar 2023

• Increased annual recurring revenue 134% in 4-years by finetuning the pricing strategy and architecting new sales methodology & processes.• Advised 1,000+ organizations on how to implement ESG (Environmental, Social, and Governance) initiatives related to environmental impact, community involvement, inclusion, safety, and efficiency.• Managed RFP processes & contracted multiple government entities to successfully launch municipal recycling programs throughout the region: increased total opt-in residential customers 116%.• Implemented a symbiotic structure for strategic partners to resell our services to their customers and subcontract us to perform them, resulting in $173K in new ARR.• Developed business plans, conducted market research, and configured financial models to evaluate the ROI and potential landfill diversion of new recycling service offerings & zero waste opportunities.• Engineered a proprietary ERP system for the company to store customer data, generate routes, forecast revenue, supervise material handling, track inventory, and generate diversion reporting.• Served as in-house software quality assurance engineer & technical consultant.• Invented “Clarity” – a proprietary business intelligence solution that used millions of data points to queue up actionable tasks for users: created KPIs that increased customer retention by 24% and decreased escalations by 36%.• Launched a mobile app for customers that included a “Waste Wizard” to help users properly recycle.• Implemented new safety practices for driver safety.• Came up with the idea to have local artists paint murals on public glass recycling dumpsters to connect how recycling preserves Utah’s natural beauty.• Advocated for additional employee incentive & benefits programs such as Employee Profit Sharing, Parental Leave, Volunteer Time Off (VTO), Employee Assistance Program, and “Pawreavement.”• Formulated standard operating policies to improve operational efficiency & address bottlenecks. Show less

Marketing & Communications Manager

• May 2014 - Sep 2018

▪ Orchestrated successful outreach programs for 10 municipalities to launch & expand their curbside recycling programs. Gathered & synthesized data to draw insights for strategy refinement. Increased customer base in program target areas by 72%, improved lead conversion rate from 12% to 22%.▪ Hired, trained & led seasonal teams of Community Outreach Specialists to visit 32,000+ households to communicate information on recycling, composting, and general environmental education. This door-to-door program was the most successful outreach initiative in the company’s history.• Developed an ideal customer profile (ICP) through qualitative and quantitative analysis.▪ Lowered customer acquisition cost from $44.00 to $20.00 and reduced payback period by 4 months.▪ Created the “Support Blue Businesses” program to provide a trusted source for residents to reference to support local, sustainable businesses in their community.▪ Regularly present to government agencies, non-profits & businesses on sustainability goals.▪ Defined sales goals for acquiring new commercial accounts and identified previously unforeseen lead sources.▪ Coordinated company events: increased visibility of zero waste initiatives at local markets.▪ Reconstructed WordPress websites, curated relevant content, and integrated internal system to onboard customers faster.▪ Served as in-house technical consultant for ongoing web developments, integrations and maintenance.▪ Targeted email marketing campaigns that realized an average open rate of 62%.▪ Curated content for marketing materials, blog, press releases & social media (grew followers 300%), managed advertising & outreach strategy. Show less

Founder & President

• Sep 2012 - Dec 2022

I founded an online store dedicated exclusively to products made from recycled & reclaimed materials. By working with eco-conscious designers, artisans, craftsmen & innovators, The Spotted Door captured landfill-fated materials to give them a new existence. • Established partnerships with 300+ eco-conscious designers around the world using responsible sourcing standards and GSA guidelines to source products. • Attracted an 8,000+ member community and delivered thousands of products nationwide each year. • Bootstrapped the business by reinvesting net profit and leveraging resources to scale the business. • Designed the website to focus on the story-worthy nature of the recycled materials used and to educate visitors on their benefits & similarities to virgin materials to help them “see beyond trash.” • Integrated supply chain management software with the website platform and created a vendor portal. • Generated brand recognition & association by tabling at dozens of events throughout the years. • Provided exceptional customer service, setup efficient support queues, and created loyalty program. • Connected with value-aligned social media influencers to build a network of brand ambassadors. Show less

Vice President - Sales & Business Development (Acquired by Groupon)

• Jul 2011 - May 2013

Directed sales & development for a SaaS e-commerce multichannel management platform and helped design a backend website management application, which led to Groupon acquiring the company. • Cultivated and advanced clients’ e-commerce multichannel sales strategies ($40M+ in sales under management), seamlessly weaving new retail channels into the fabric of their existing business. • Oversaw the company’s revenue pipeline: full responsibility for profit & loss (P&L) management. • Crafted a more profitable pricing model for the company and migrated existing customers to it. • Designed concurrent platform enhancements using functional, user acceptance & regression testing. • Authored external user guides & created product demonstration framework for internal teams. • Led large-scale system development and 3rd party integrations in a multi-platform environment. • Managed a hybrid team of Account Managers, Sales Associates and Developers charged with administration, maintenance, and troubleshooting of applications. • Presale solutions consultant for all major perspective clients and accompanying applications. • Specifically selected by major online retailers to source products and suppliers on their behalf. • Teamed up with multiple e-commerce platforms to broaden our portfolio of integrations. (Note: CommerceInterface was acquired by Groupon in Dec. 2012) Show less

Merchandise Manager, Site Manager

• Jan 2010 - Jan 2011

▪ Managed & developed the company's entire business-to-business site while leveraging the systems, processes, and brand power of the company.▪ Launched and controlled online and print marketing initiatives including social media campaigns while working with Buyers and Vendors to identify promotions and execute site placement.▪ Developed site redesign proposals based on metrics, competitive reviews and company best practices in order to launch new & complex functionality onsite.▪ Established relationships with over 300 top tier brands as well as flourishing newcomers (over 35,000 products in total).▪ Negotiated costs tenaciously to establish the business as the low-price leader while employing thorough comparison shopping tactics.▪ Guided SEO on enhancing data quality, product feeds, metadata and page optimization.▪ Cultivated the company's presence into new market spaces including Restaurant & Hospitality, Catering, Bar & Nightclub, Janitorial, Commercial Electronics, Salon & Spa, and Sports & Toys. Show less

Buyer & Merchandise Manager - Health & Beauty

• Oct 2009 - Jan 2010

▪ Categorized assortments using price-point metrics and good-better-best product selections.▪ Executed pricing strategies for multiple promotions while partnering with vendors to support the overall pecuniary strategy using a combination of business insights and marketing solutions.▪ Careful inventory planning and vendor management led to overall store growth of 33.8% to over $14 million in annual sales (approximately 7,000 total products).▪ Monitored search activity, impression data and the customer’s shopping experience onsite to develop industry leading product detail pages.▪ Managed and trained a Buyer and an Associate Buyer while completing regular performance evaluations.▪ Categories included Beauty Products, Fragrances, Medical Supplies & Equipment, Holistic Supplies, Massage, Sexual Wellness, and Fitness & Nutrition. Show less

Project Manager & Business Analyst

• Jun 2007 - Oct 2009

My career began here in my family’s chain of sporting goods stores. I held numerous different positions as we grew from one small store to over 70 stores nationwide, which provided an all-encompassing perspective on retail. Some highlights: ▪ Organized a company-wide $10M inventory redistribution initiative over a critical, deadline-driven two months. ▪ Setup standard operating procedures for return processes for 70+ stores. Developed reverse logistics program. ▪ Ensured product forecast accuracy & min. order quantities optimized inventory flow through the supply chain. ▪ Analyzed distressed inventory at every level. Supervised the size & breadth of assortment within departments. Identified and managed inventory through GMROI/Turn analytics. ▪ Fashioned effective clearance & liquidation strategies to maximize margin and minimize obsolescence expense. ▪ Scoped special project requirements by defining project-specific activities, deliverables, delivery timelines, associated costs, resource needs & dependencies, and potential problems. Assembled project plans (SOW’s). ▪ Gathered, reviewed & responded to customer feedback. Addressed product assignment, defect, and other issues. Proven experience in managing categories that are national in scope. ▪ Directed field management team in visual merchandising techniques, investigated & responded to field issues. ▪ Assisted distribution center management in improving receiving, inventorying, fulfilling & shipping processes. ▪ Traveled to store locations to design floor plans & construct in-store displays for appropriate product placement. ▪ Structured Cross Dock at distribution center to streamline inventory and shipping methods. ▪ Led several employee training as well as existing employee skill development sessions. Show less

Assistant Field Manager

• Mar 2004 - Jan 2007

▪ Traveled to new stores developing in-store product placement and merchandising arrangements. ▪ Devised pertinent cross-sell suggestions and complimenting assortments to effectively increase average order size. ▪ Trained Sales Associates on company practices and encouraged active involvement. ▪ Traveled to new stores developing in-store product placement and merchandising arrangements. ▪ Devised pertinent cross-sell suggestions and complimenting assortments to effectively increase average order size. ▪ Trained Sales Associates on company practices and encouraged active involvement.