Experience

Leafguard Brand Gutters

• United States
• Construction
• 100 - 200 Employee

• Vice President of Marketing

  • Aug 2019 - Present

  As Vice President of Marketing, set overall vision and steer high-level marketing and business strategies for ELM Home & Building Solutions, an Audax Portfolio company and owner of brands, Englert, LeafGuard, and MetalMan. • Introduce forward-thinking marketing innovations and spearhead digital transformation initiatives, enabling the company to take a digital-first approach throughout the entire marketing lifecycle • Serve as an executive board member and sit on Audax Steering Committee, responsible for recommending long-term business solutions to CEO and guiding decision-making for national acquisitions, employee engagement initiatives, talent acquisition, and employee benefits • Build and allocate multi-million-dollar marketing and advertising budget across national/local TV, print, digital (video, programmatic, PPC, content), social, home shows, trade events, and canvassing • Develop, test, and implement highly effective content plans for social media, video advertising, and programmatic campaigns that are aligned with consumer needs and data-based feedback • Manage and mentor eight direct reports responsible for marketing (TV, digital, social, print, OOH) and operations (reporting, fulfillment, CRM, systems, P&L management), in addition to overseeing three call centers with thousands of sales associates • Develop new reporting dashboards within CRM to track marketing effectiveness and sources • Utilize machine and AI learning to drive leads through intent/behavioral campaigns and competitive targeting, enabling ELM to capture customers earlier and faster • Positively transform company culture by implementing an open-door policy and fostering greater transparency and connection between supervisors and teams Show less



Twitch

• United States
• Software Development
• 700 & Above Employee

• Director of Sponsorship Sales

  • Apr 2018 - Jun 2019

  While Director of Sponsorship Sales, directed multi-million-dollar sponsorship sales at Twitch with major advertisers including Verizon, Viacom, American Express, Burger King, Coca-Cola, and Pepsi. • Collaborated with advertisers to guide efforts in creating high-impact integrated content that effectively engaged the eSports community, while evangelizing Twitch’s premium advertising platform • Developed customized pricing and digital sales packages, driving new business revenue • Ideated and innovated new sponsorship programs including Twitch Premieres and Bits Redemption, allowing partners to communicate and reward viewers for brand engagement • Brought new team sponsorship deals to market with Team Liquid eSports team, which included branded content, IP rights, jersey branding, and event-based marketing • Strengthened cohesion between Media and Sponsorship teams, resulting in better selling tactics, in addition to maintaining strong relationships with third-party business partners in the eSports community Show less



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Vice President Brand Sales

  • Mar 2016 - Sep 2017

  Earned multiple promotions throughout tenure, from Director of Integrated Marketing Solutions to Director of Digital Brand Sales to Vice President of Digital Brand Sales.• Spearheaded digital sales strategies across all platforms of Viacom’s Music and Entertainment Group, including MTV, VH1, Logo, Comedy Central, and Spike (Paramount) • Developed customized digital sales packages for major sponsors and clients such as Verizon, Taco Bell, Truth, GM, and Mars/Wrigley• Modified packages to balance company and client needs, increasing repeat business and revenue • Managed large-scale multi-million-dollar budget, allocating resources between social, mobile, and OTT based on evolving marketplace trends • Co-launched partnerships with Snapchat, Twitter Amplify, and Musical.ly, enabling Viacom to create a new multi-million-dollar revenue stream, increase promotions, and bolster online engagement • Ideated and facilitated innovative products for digital sales, working closely with marketing team and channel brand leads to implement effective go-to-market plans, brand messaging, ROI, and P&Ls • Built and maintained excellent, trusted relationships with all network channel leaders and divisions • Managed and coached Brand Sales Managers, equipping each with the tools to succeed as leaders• Presented data-supported market trends to senior leadership showcasing benefits of increasing digital budget for all channels, paving the way for Viacom to become more digitally led and competitive Show less

• Director, Digital Brand Sales

  • Jul 2013 - Mar 2016

• Director, Integrated Marketing Solutions

  • May 2012 - Jul 2013



Viacom (MTV Digital)

• Manager, Digital Ad Sales

  • Jun 2008 - 2012

  Recruited back by MTV to lead new division, Digital Ad Sales strategy, identifying profitable marketplace opportunities that resulted in lucrative sponsorships with Toyota, Verizon, Taco Bell, ABC, and NBC. • Monitored upfront business and national pipeline, optimizing strategies to stay ahead of rapidly evolving marketplace trends • Worked closely with marketing, mobile, and site teams to ensure monetization of all digital elements Recruited back by MTV to lead new division, Digital Ad Sales strategy, identifying profitable marketplace opportunities that resulted in lucrative sponsorships with Toyota, Verizon, Taco Bell, ABC, and NBC. • Monitored upfront business and national pipeline, optimizing strategies to stay ahead of rapidly evolving marketplace trends • Worked closely with marketing, mobile, and site teams to ensure monetization of all digital elements



ABC News

• Newspaper Publishing
• 1 - 100 Employee

• Associate Director, Digital Media

  • Oct 2007 - Jun 2008

  While Associate Director, managed marketing of ABC’s digital platforms, developing sales strategies and trade marketing positions for ABC.com, ABCNews.com, and Soapnet.com. While Associate Director, managed marketing of ABC’s digital platforms, developing sales strategies and trade marketing positions for ABC.com, ABCNews.com, and Soapnet.com.

• Sales Service Executive

  • Apr 2006 - Oct 2007

  While a Sales Service Executive, headed national accounts including MediaVest, Mindshare, Zenith Media, MEC, and Beyond Interactive, and led integrated partnerships for MTV digital platforms, including the launch of special on-air program with Dr. Pepper that became one of the first successful social tie-ins for MTV. While a Sales Service Executive, headed national accounts including MediaVest, Mindshare, Zenith Media, MEC, and Beyond Interactive, and led integrated partnerships for MTV digital platforms, including the launch of special on-air program with Dr. Pepper that became one of the first successful social tie-ins for MTV.



Zenith Media

• Printing Services
• 1 - 100 Employee

• Senior Buyer

  • Apr 2005 - Apr 2006

  Promoted twice throughout tenure, from Junior Buyer to Buyer to Senior Buyer.• Identified and directed upfront and scatter opportunities for 34 cable networks, securing and negotiating deals with MTV, VH1, Toyota, Lexus, Boston Beer Co., Masterfoods USA, and more • Established brand-aligned opportunities between sponsors and programming, personally negotiating deal with MTV to launch Scion on show, Pimp My Ride, to successfully target younger demographic

• Buyer

  • Sep 2004 - Apr 2005


Zenith
• India
• E-Learning Providers
• 1 - 100 Employee
• Junior Buyer

  • Apr 2003 - Sep 2004