Jason Schemmel
Senior ABO Business Management Specialist at Amway- Claim this Profile
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Bio
Credentials
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Online Virtual Facilitator
Kassy LaBorie Consulting, LLCSep, 2020- Oct, 2024 -
A/B Testing
Digital Analytics AssociationMar, 2018- Oct, 2024 -
Inbound
HubSpotDec, 2018- Oct, 2024 -
Inbound Marketing
HubSpotDec, 2018- Oct, 2024 -
YouTube Certified - Channel Growth
YouTubeMar, 2018- Oct, 2024 -
YouTube Certified - Content Strategy
YouTubeOct, 2016- Oct, 2024 -
Google AdWord Fundamentals Certified
GoogleFeb, 2016- Oct, 2024 -
Google Mobile Advertising Certified
GoogleFeb, 2016- Oct, 2024 -
Google Video Advertising Certified
GoogleJun, 2016- Oct, 2024
Experience
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Amway
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Türkiye
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Consumer Services
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500 - 600 Employee
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Senior ABO Business Management Specialist
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Sep 2021 - Present
- Moved to new position focusing on working with internal teams, stakeholders and global markets to improve and optimize data & analytics tools to better serve our Account Managers who, in turn, help ABOs reach their full potential. - Maintain a regular connection with end-users and facilitate communications of upgrades to development team for implementation using the Agile Workflow model - Currently working on overhauling existing global digital tools & dashboards in an order to… Show more - Moved to new position focusing on working with internal teams, stakeholders and global markets to improve and optimize data & analytics tools to better serve our Account Managers who, in turn, help ABOs reach their full potential. - Maintain a regular connection with end-users and facilitate communications of upgrades to development team for implementation using the Agile Workflow model - Currently working on overhauling existing global digital tools & dashboards in an order to streamline processes, save Account Managers valuable time through automation, and introducing proactive analytics to further enhance their value to Amway ABOs and help them grow their business.
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Senior Training And Development Specialist in Social Media
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Jan 2020 - Sep 2021
- Plan, develop, & publish training courses, assets, workshops and Virtual Instructor-Led Trainings (VILTs) on Social Media strategies for ABOs (Amway Business Owners) & Account Managers (AMs) to be made available to all Amway markets around the world. Over 80+ assets have been created to provide markets & ABOs with a foundational understanding of how Social Media can benefit their business ranging from articles, videos, infographics, and job aids. - Developed a 2nd installment of Social… Show more - Plan, develop, & publish training courses, assets, workshops and Virtual Instructor-Led Trainings (VILTs) on Social Media strategies for ABOs (Amway Business Owners) & Account Managers (AMs) to be made available to all Amway markets around the world. Over 80+ assets have been created to provide markets & ABOs with a foundational understanding of how Social Media can benefit their business ranging from articles, videos, infographics, and job aids. - Developed a 2nd installment of Social Media education for ABOs which will provide 26 additional training assets. - Personally worked with markets to ensure the assets created were going to be a direct help to their ABOs. Also worked with them to ensure proper translation & localization for their market. Within 5 months of first installment, over 50,000 ABOs had been engaged with the trainings, yielding positive results (per the markets) - Also involved with Amway’s Creators team, DCS (Digital Communications Standards) team, BYL (Building Young Leaders) team, LGS (Leadership Growth Solutions) team, and AM training team. - Collaborated with AM training team to create VILTs on Social Media strategies during COVID-19 pandemic. Currently working with the same team to produce podcasts providing further depth and comprehension of Social Media so that AMs can continue to help ABOs develop and grow their Amway business online.
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Get Social Done
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Greater Grand Rapids, Michigan Area
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Content Marketing & Social Media Consultant
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Jan 2018 - Present
Helping entrepreneurs, businesses, and brands optimize their digital & social presence to generate more leads & earn more sales through organic and paid content. Helping entrepreneurs, businesses, and brands optimize their digital & social presence to generate more leads & earn more sales through organic and paid content.
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HarperCollins Christian Publishing
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United States
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Book and Periodical Publishing
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200 - 300 Employee
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Social Media Manager - Bibles Dept.
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Oct 2012 - Jan 2020
Hired in after working 2 years as a temporary employee. Manage and create content for 7 Facebook pages, 7 Twitter accounts, and 2 Instagram profiles for Zondervan and Thomas Nelson Publishing brands and products in their Bible Marketing Department. Cultivating a community surrounding the Christian faith and keeping people interested in our Bible products. In addition to creating content, I create Facebook and Google ads. My best campaign is a Facebook Ad campaign that had a 13.5% CTR… Show more Hired in after working 2 years as a temporary employee. Manage and create content for 7 Facebook pages, 7 Twitter accounts, and 2 Instagram profiles for Zondervan and Thomas Nelson Publishing brands and products in their Bible Marketing Department. Cultivating a community surrounding the Christian faith and keeping people interested in our Bible products. In addition to creating content, I create Facebook and Google ads. My best campaign is a Facebook Ad campaign that had a 13.5% CTR with only costing the company $0.05 CPC. Show less Hired in after working 2 years as a temporary employee. Manage and create content for 7 Facebook pages, 7 Twitter accounts, and 2 Instagram profiles for Zondervan and Thomas Nelson Publishing brands and products in their Bible Marketing Department. Cultivating a community surrounding the Christian faith and keeping people interested in our Bible products. In addition to creating content, I create Facebook and Google ads. My best campaign is a Facebook Ad campaign that had a 13.5% CTR… Show more Hired in after working 2 years as a temporary employee. Manage and create content for 7 Facebook pages, 7 Twitter accounts, and 2 Instagram profiles for Zondervan and Thomas Nelson Publishing brands and products in their Bible Marketing Department. Cultivating a community surrounding the Christian faith and keeping people interested in our Bible products. In addition to creating content, I create Facebook and Google ads. My best campaign is a Facebook Ad campaign that had a 13.5% CTR with only costing the company $0.05 CPC. Show less
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Content Marketing Institute
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United States
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Advertising Services
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100 - 200 Employee
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Speaker
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Sep 2017 - Sep 2019
Speaker at Content Marketing World's Conference 2017-2019. Discussing topics such as Building Online Communities, Influencer Marketing, and SEO/Keyword Optimization for Blogging. Speaker at Content Marketing World's Conference 2017-2019. Discussing topics such as Building Online Communities, Influencer Marketing, and SEO/Keyword Optimization for Blogging.
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Podcast Creator & Host
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Jan 2017 - Jul 2018
Fun project with ***no affiliation*** to my role with HarperCollins Christian Publishing. I launched the "Get S*** Done Chat" (#GSDChat) because I want to give awesome people an opportunity to share the experiences of what they went through on the way to their success: the struggles, setbacks, and hardships they experienced; how they overcame them; and how they got shit done to earn the successes that people see today. The purpose behind this is two-fold. I want to highlight the… Show more Fun project with ***no affiliation*** to my role with HarperCollins Christian Publishing. I launched the "Get S*** Done Chat" (#GSDChat) because I want to give awesome people an opportunity to share the experiences of what they went through on the way to their success: the struggles, setbacks, and hardships they experienced; how they overcame them; and how they got shit done to earn the successes that people see today. The purpose behind this is two-fold. I want to highlight the successes that people have. People all over the world are doing amazing things and it’s so easy for someone to think, “They're so successful, they have it so easy...” but they don’t understand the blood, sweat, and tears that went behind it. So I want to dive into that aspect of it. I also want to show that these successful people have experienced similar drawbacks along their path, whether it be internal or external, as others have and that it’s completely possible for anyone to work through it, do what they love, and get shit done. Listen to the show here: http://www.stitcher.com/podcast/get-shit-done-chat Send me a message if you're interested in being a guest! Show less Fun project with ***no affiliation*** to my role with HarperCollins Christian Publishing. I launched the "Get S*** Done Chat" (#GSDChat) because I want to give awesome people an opportunity to share the experiences of what they went through on the way to their success: the struggles, setbacks, and hardships they experienced; how they overcame them; and how they got shit done to earn the successes that people see today. The purpose behind this is two-fold. I want to highlight the… Show more Fun project with ***no affiliation*** to my role with HarperCollins Christian Publishing. I launched the "Get S*** Done Chat" (#GSDChat) because I want to give awesome people an opportunity to share the experiences of what they went through on the way to their success: the struggles, setbacks, and hardships they experienced; how they overcame them; and how they got shit done to earn the successes that people see today. The purpose behind this is two-fold. I want to highlight the successes that people have. People all over the world are doing amazing things and it’s so easy for someone to think, “They're so successful, they have it so easy...” but they don’t understand the blood, sweat, and tears that went behind it. So I want to dive into that aspect of it. I also want to show that these successful people have experienced similar drawbacks along their path, whether it be internal or external, as others have and that it’s completely possible for anyone to work through it, do what they love, and get shit done. Listen to the show here: http://www.stitcher.com/podcast/get-shit-done-chat Send me a message if you're interested in being a guest! Show less
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Techstars Startup Weekend
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Social Media Team Leader for Grand Rapids 2014 & 2015 events
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Jan 2014 - Jan 2015
Assembled and oversaw a team of people to live post & tweet during the Startup Weekend 2014 event in Grand Rapids. Assembled and oversaw a team of people to live post & tweet during the Startup Weekend 2014 event in Grand Rapids.
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Owner/CEO
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Oct 2012 - Dec 2014
An online platform that connects businesses & organization of any size (can be for-profit or non) to students seeking real-world experience relative to their field of study via internships or freelance, short-term projects. An online platform that connects businesses & organization of any size (can be for-profit or non) to students seeking real-world experience relative to their field of study via internships or freelance, short-term projects.
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PechaKucha Night GR
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Grand Rapids, MI
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Social Media Director
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Jun 2012 - Aug 2013
PechaKucha Night GR is an event that hosts presenters who share their ideas and passions through powerpoint slides. The catch is that each presentation must have 20 slides and are allowed 20 seconds per slide before moving on to the next. My role is to increase awareness, promote excitement and outreach for and during each event primarily through Facebook and Twitter. PechaKucha Night GR is an event that hosts presenters who share their ideas and passions through powerpoint slides. The catch is that each presentation must have 20 slides and are allowed 20 seconds per slide before moving on to the next. My role is to increase awareness, promote excitement and outreach for and during each event primarily through Facebook and Twitter.
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Education
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Grand Rapids Community College
Associate's Degree, General Arts; Business including
Community
