Experience

Landsby

• Canada
• Travel Arrangements
• 1 - 100 Employee

• Founder & CEO

  • Mar 2021 - Present

  Canada Authentic experiences and unique stays in Canada.



OST.travel Inc.

• Chief Operating Officer

  • Mar 2020 - Present

  Greater Toronto Area, Canada



Omega Tours

• Canada
• Travel Arrangements
• 1 - 100 Employee

• Managing Director

  • Jan 2020 - Present

  Toronto, Ontario, Canada Small group and private travel experiences.



The Mabin School

• Canada
• Primary and Secondary Education
• 1 - 100 Employee

• Board Member

  • Sep 2020 - Sep 2023

  Toronto, Ontario, Canada The Mabin School is Canada's first independent Ashoka Changemaker School and is recognized for instilling the qualities of leadership, teamwork, problem-solving and, most of all, empathy. I lead the Marketing and Communications committee and also serve on the Financial committee.



The Saree Room

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Advisor

  • May 2017 - Dec 2022

  Canada



CMO Council

• United States
• Advertising Services
• 1 - 100 Employee

• Member

  • Mar 2015 - Nov 2022

  By invitation only, The CMO Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.



Hosted Villas

• Canada
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Head of Growth and Product Management

  • Dec 2018 - Jan 2020

  Toronto, Canada Area As part of the senior management team, I delivered 10x revenue growth in less than 12 months and Hosted Villas was named preferred partner for 3 of the leading, global luxury consortia groups. Additionally, I led the product build for our PTP or personal travel planner technology.



Umapped

• Canada
• Information Technology & Services
• 1 - 100 Employee

• Chief Business Development Officer

  • Feb 2018 - Oct 2018

  Toronto, Canada Area I worked alongside co-founders Lisa and Thierry with a focus on product management, growth, partnerships and marketing with efforts leading to an acquisition by Flight Centre Travel Group.



Tully Luxury Travel

• Canada
• Travel Arrangements
• 1 - 100 Employee

• Chief Operating Officer

  • Apr 2015 - May 2017

  Mississauga, Ontario I guided this North American leader in the luxury travel space to double-digit revenue growth and record profitability. Reporting to both the Chairman and Founder, I ran the day-to-day operations. • Under my leadership, revenue grew 40% from $50MM to $70MM in less than 2 years. This was achieved in parallel with record profitability. • Led the full rebrand from The Cruise Professionals to Tully Luxury Travel, featuring three divisions: African Dreams, Private Travel Designers and… Show more I guided this North American leader in the luxury travel space to double-digit revenue growth and record profitability. Reporting to both the Chairman and Founder, I ran the day-to-day operations. • Under my leadership, revenue grew 40% from $50MM to $70MM in less than 2 years. This was achieved in parallel with record profitability. • Led the full rebrand from The Cruise Professionals to Tully Luxury Travel, featuring three divisions: African Dreams, Private Travel Designers and Cruise Professionals. • Developed and executed a sophisticated and integrated marketing plan (across the three divisions) which included predictive analysis, database management, email marketing, highly-targeted and measurable performance marketing (Facebook, Google & Instagram), direct mail initiatives and PR. • Guided the team through significant change, successfully deploying broad communication strategies and motivating the team through the various stages. • Built fiscal budgets, and ran board meetings with investors and executives. • Selected and integrated a travel technology platform and cloud-based telephony system. • Launched a home-based travel network for premium cruise market. Show less



Travelzoo

• United States
• Software Development
• 200 - 300 Employee

• Vice President and General Manager, Canada

  • Nov 2013 - Apr 2015

  Toronto, Canada Area As Canada's Country Manager - reporting into the Global CEO - it was my responsibility to craft and execute a strategy that was relevant to our Canadian members and partners that include tourism boards (both domestic and international), tour operators, retailers, hotels and resorts, cruise lines, airlines and other affiliated travel partners. • Led a cross-functional team including marketing, sales, production and publishing in 3 different Canadian markets. • Achieved over 110% of… Show more As Canada's Country Manager - reporting into the Global CEO - it was my responsibility to craft and execute a strategy that was relevant to our Canadian members and partners that include tourism boards (both domestic and international), tour operators, retailers, hotels and resorts, cruise lines, airlines and other affiliated travel partners. • Led a cross-functional team including marketing, sales, production and publishing in 3 different Canadian markets. • Achieved over 110% of 2014 revenue targets in Canada by leveraging relationships with agencies and suppliers. • Delivered speaking and keynote sessions at industry events including Hotel Association of Canada, Online Revealed and Masterclassing. • Managed all marketing including PR, member acquisition and social media initiatives for Canada. This included World Pride feature on CTV. • Won the award for Best Mobile App at Canadian e-Tourism Awards. • Spearheaded the first implementation of Salesforce for Travelzoo globally. • Conceptualized and executed Travelzoo’s first marketing campaign with Airbnb, leading to a broad 2015 agreement. • Delivered highest revenue generating quarter for the business development vertical ever in Canada. As a separate project, I spearheaded the selection, design and build of our award-winning Toronto headquarters with leading architecture firm, Dubbeldam Architecture & Design. Show less



Torstar Digital (Torstar Corp.)

• Canada
• Newspaper Publishing
• 1 - 100 Employee

• General Manager, Travel & Partnerships

  • Aug 2012 - Nov 2013

  Toronto, Canada Area As a senior member of the leadership and strategy teams, I managed four different divisions in the company including Jaunt.ca, Travelalerts.ca, Integrated Media Revenue and the partnership with MasterCard Priceless. • Responsible for 3 separate P&L’s with over $40MM in gross revenue and solely responsible for the most profitable P&L at Torstar Digital Commerce. • Thought leader – I sat on the Toronto Star Digital Strategy Team and the Torstar Digital Commerce Leadership… Show more As a senior member of the leadership and strategy teams, I managed four different divisions in the company including Jaunt.ca, Travelalerts.ca, Integrated Media Revenue and the partnership with MasterCard Priceless. • Responsible for 3 separate P&L’s with over $40MM in gross revenue and solely responsible for the most profitable P&L at Torstar Digital Commerce. • Thought leader – I sat on the Toronto Star Digital Strategy Team and the Torstar Digital Commerce Leadership Team. • Worked closely with leaders from across Torstar including Toronto Star, Travel & Escape TV and Eye Return to leverage assets and integrate products for our customers. • Developed integrated marketing strategy for the travel vertical which included social, digital (including programmatic and dynamic ad content), content, print and radio. • Disruptor – Jaunt was the only company in Canada running exclusive vacation and cruise offers with all major Canadian tour operators. • Sourced and executed over $500k in net new travel media revenue YTD by leveraging existing relationships and identifying new opportunities (net new revenue). • Technology driven - oversaw the development (backend and front end) of 4 different websites, including a fully responsive content and commerce hub. • Managed the sales pipeline and ongoing strategy for a multi-year strategic partnership with MasterCard. Show less



TargetVacations.ca

• Founder and President

  • Sep 2004 - Aug 2012

  Vaughan, Ontario Founded, directed and managed the overall operations of this highly regarded online travel agency – led it through multiple stages of growth, which resulted in its acquisition by Toronto Star. • Delivered $8MM gross revenue in first year of operation. • Conceptualized and executed the marketing strategy for both online and offline platforms. One campaign was featured in Facebook Studio. • Developed and implemented yearly budgets and business plans to achieve the desired growth and… Show more Founded, directed and managed the overall operations of this highly regarded online travel agency – led it through multiple stages of growth, which resulted in its acquisition by Toronto Star. • Delivered $8MM gross revenue in first year of operation. • Conceptualized and executed the marketing strategy for both online and offline platforms. One campaign was featured in Facebook Studio. • Developed and implemented yearly budgets and business plans to achieve the desired growth and performance in a highly-competitive market. • Curated and wrote blog as a part of the overall SEO strategy – organic traffic became the number one traffic referral source. Show less



Sarracini Travel

• Canada
• Travel Arrangements
• 1 - 100 Employee

• Director of Sales

  • Jul 1999 - Jun 2004

  Toronto, Canada Area Responsible for launching e-commerce section of website, building custom travel itineraries and developing closed marketing & distribution channels that delivered 10x higher than average ROI.