Experience

Archipelago Strategies Group, (ASG)

• United States
• Advertising Services
• 1 - 100 Employee

• Internal Brand & Senior Digital Marketing Manager

  • Feb 2023 - Present

  A dual role responsible for developing and implementing digital-based marketing strategies for clients and ASG’s internal brand.

• Senior Digital Marketing Manager

  • May 2021 - Feb 2023



The Woodbury Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Apr 2018 - Present

  Work closely with clients to identify their needs, develop media plans, and craft stories, pitches, and messaging that effectively impacts public, media, and influencer relations. • Generate and qualify leads, develop/deliver client presentations, create proposals, and negotiate contracts. • Build websites for individuals and small businesses to facilitate development of personal brand. • Created and continuously update company website, social media messaging, and internal marketing strategies. Show less



Kevin York Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate Strategist

  • 2017 - 2018

  Developed and executed media strategies while managing media/client relations, strategic planning, executive visibility, and product support for various B2C and B2B brands. • Client content included press releases, fact sheets, e-newsletters, e-blasts, blog posts, and social media copy: o Increased brand awareness while growing email databases across multiple industries. • Aligned messaging with company culture and product offerings while driving visibility and traffic across multiple digital channels. • Created, implemented, measured, and managed social media strategies for such platforms as Facebook, Instagram, LinkedIn, Google+, Pinterest, Tumblr, Twitter, and YouTube. Show less



NimbleNotes

• Software Development

• VP of Operations

  • Mar 2016 - Mar 2017

  NimbleNotes is an online notebook that automates study prep. • Execute brand awareness and customer acquisition strategies in order to increase brand awareness, customer engagement and growth. • Manage SEO campaign with Google Analytics. Optimize website keywords based on keyword research, keyword strategy, competitive analysis and other factors in order to increase web presence. • Conceptualize, implement and manage social media platforms and corporate blog. NimbleNotes is an online notebook that automates study prep. • Execute brand awareness and customer acquisition strategies in order to increase brand awareness, customer engagement and growth. • Manage SEO campaign with Google Analytics. Optimize website keywords based on keyword research, keyword strategy, competitive analysis and other factors in order to increase web presence. • Conceptualize, implement and manage social media platforms and corporate blog.



lululemon

• Canada
• Retail
• 700 & Above Employee

• Educator

  • Apr 2014 - Jul 2016

  • Remerchandise men’s department on weekly basis, analyze sales reports to better target demographic. • Host and manage weekly Run Club while promoting community calendar of events. • Collaborate on product component of regional grassroots marketing initiatives including in store and community events and weekly email blasts. • Selected to participate as a leader of the warehouse sales in both Boston and Seattle based on regional recognition of standout performance in visual merchandising and inventory processes. • Streamlined inventory processes and backroom systems to eradicate preexisting bottlenecks. • Spearheaded implementation and rollout of new wireless inventory management system by training 30 individuals on usage, best practices and troubleshooting. • Provides guests with world-class education and guest experience in the areas of product, culture, and community by speaking authentically about product use through their own experiences • Product Education: communicates special features, benefits, fabric properties, usage, and best care instructions • Culture Education: demonstrates, the culture held within the company, including: attitude of fun, respect, support, empowerment, encouragement, passion, interaction with other staff, and in-store discussion of lifestyle (i.e. yoga, fitness, health and fun) • Community Education: ensures guest is aware of in-store community bulletin board for information and resources regarding yoga and other health, fitness and related community information. We are the hub for all sweaty endeavors in our communities! Show less



Target

• United States
• Retail
• 700 & Above Employee

• Executive Team Lead

  • Aug 2014 - Nov 2015

  Oversee the guest service, merchandising, and operations of eight departments accounting for $20M of this $75M location. Develop and implement strategies that maximize service levels, meet payroll, and achieve expense control. • Serve as one of 10 executive team leaders that collectively manage up to 250 store associates. • Monitor sales floor, set daily sales goals and expectations, and quickly identify and implement solutions to any in-stocks, presentations, pricing, signing, or safety issues. • Ensure associates utilize all replenishment types to ensure sales floor is always well stocked: o Utilize a thorough push & merchandising process to maximize apparel & accessories rack capacity and backroom hanging organization. • Manage team to ensure the ad sets, sales planners, transitions, revisions, and adjacency changes are completed accurately and in timely manner. • Oversee management team training sessions for accuracy and efficiency; provide follow-up to assess effectiveness of trainees’ progress. • Play integral role in performance management process; recognize, coach, evaluate, and provide feedback to talent; submit written performance reviews and deliver counseling / correction action. • Empower & train 30-member team with emphasis on customer service, teamwork & personal accountability. • Streamline scheduling to reduce payroll while increasing staff productivity and client satisfaction. • Plan to train and develop intern throughout summer 2015. Show less



Club Monaco

• Retail Apparel and Fashion
• 700 & Above Employee

• Area Manager

  • May 2009 - Mar 2014

  I oversaw three Club Monaco locations: Prudential, Natick and Cambridge Side. • Partnered with corporate leaders of operations, allocations, and marketing departments to resolve issues within market to drive sales and profitability. • Analyzed and managed sales and wage budgets; monitored KPIs (Conversion, ADT, UPT, and SPH) to improve team effectiveness; coached managers based on results. • Created selling and placement strategies that successfully moved underperforming merchandise categories. • Selected, trained, and motivated 16 managers, oversaw coaching / development of 150 part-time employees. • Oversaw outreach programs to drive traffic / sales; trained staff to achieve 75% data capture rate at POS. o Improved selling culture on sales floor, increased customer satisfaction along with daily revenue. o Created Thank You Card policy to enhance client loyalty; program became standard across company. • Contributed to Focus Store program; worked with store managers to test strategies prior to implementation. • Scheduled and facilitated training sessions with focus on individual growth, accountability, and teamwork. • Led only cluster market to achieve sales plan for FY13. Show less



Abercrombie & Fitch Co.

• United States
• Retail
• 700 & Above Employee

• Store Manager

  • Sep 2004 - May 2009

  • Supervised six-member management team while developing talent to advance within industry. • Oversaw recruitment, hiring, and training of up to 100 part-time associates for each location. • Supervised six-member management team while developing talent to advance within industry. • Oversaw recruitment, hiring, and training of up to 100 part-time associates for each location.