Experience

6 Degrees Media

• Australia
• Events Services
• 1 - 100 Employee

• Commercial Director

  • Apr 2023 - Present

  6 Degrees Media connects global tech rock stars with local innovation legends via world-class industry events and CXO roundtables. Our tailored events stand apart because of our journalistic approach to content creation; and for our skill, creativity, and occasional genius to deliver memorable attendee experiences. We realise that knowledge is power and sharing knowledge is empowering. Our world-class events, executive roundtables and conferences bridge the divide, bringing global innovation rock stars together with local tech legends and unsung heroes. We create belief through experience. So be our guest. Experience something greater! Show less



Smart City NZ

• New Zealand
• Data Infrastructure and Analytics
• 1 - 100 Employee

• Head Of Sales

  • Jan 2022 - Jan 2023

  Introduction of Smart City products and solutions and heading up the sales team to make sure that all sectors are serviced correctly in New Zealand. Current product range starts from Smart City Bins & Bench devices to Traffic Management and Data solutions. Currently work with both public sector and commercial businesses to assess where their journey is on lowering their carbon emissions through waste management to connecting with there local communities through our connectivity solutions. Show less



Public Sector Network (Certified B Corp)

• Australia
• Professional Training and Coaching
• 100 - 200 Employee

• Sponsorship Country Manager (Remote)

  • Jan 2021 - Jan 2022

  Public Sector Network is a B Corp, designed to help government executives network, benchmark and establish best practice on a global scale. We currently work across 10 distinct communities of practice, conducting industry research to create whitepapers and events designed to upskill the sector. Our growing community spans across Federal, State, and Local government departments, healthcare, and education, allowing members to share information, access the latest in government innovation and engage with other like-minded individuals. Show less



XPO Group

• Belgium
• Events Services
• 1 - 100 Employee

• Event Manager

  • Aug 2019 - Oct 2020

  BuildNZ/National Safety Show Event management role responsible for BuildNZ (incorporating National Safety Show and Facilities Integrate). After many years as New Zealand’s largest & longest running construction expo, BuildNZ had seen a decline in participation in recent years. I was assigned this role with the task to turn the show around. By remodelling the show floor and developing fresh content, I was able to retain departing businesses whilst also providing an attractive new product offering to the marketplace. With new business accounting for 60% of overall show revenue, I secured bespoke stand designs for clients both domestically and internationally (Australia and Asia). I delivered a sell-out show amidst a tough global economic downturn (CV19), unfortunately lockdown determining a reschedule on the eve of show opening. Show less



Conferenz

• South Africa

• Sponsorship Account Manager

  • Feb 2016 - Aug 2019

  The Office & PA Show Various Events New business sponsorship sales role across 50+ conference events within both New Zealand & Australia. Assigned unique task to launch The Office & PA Show (Conferenz’s innaugural B2B expo) in 2017 (New Zealand) and 2018 (Australia), drawing from my past experience in running expos in the UK. Managing The Office & PA Show involved developing sponsorship and advertising structure, securing key headline sponsors to provide event integrity to the marketplace, leading a small team of key sales people, sourcing 100% new business, development of show content and strategies on securing repeat business into the second year. Show less



UBM plc

• United Kingdom
• Events Services
• 200 - 300 Employee

• Head of Sales, Digital & Expo

  • Oct 2014 - Dec 2015

  Customer Contact Expo (London, UK/Multiple cities in USA)Responsible for overseeing stand, sponsorship and digital media revenue, personally and across sales team.Collaborating with directors and key stakeholders to identify international clients, providing bespoke solutions.Once targets were achieved, working to design client specific solutions to provide unique sales propositions.

• Senior Account Manager

  • Dec 2012 - Oct 2014

  Customer Contact Expo (London, UK/ Multiple cities in USA)Developing networks to secure an international line-up of exhibitors, sensitive to changing market demands.Designing solutions to suit client marketing strategies and provide continual momentum throughout the year.High level of involvement in product performance and evaluation of show performance over the long term.

• Business Development Manager

  • Feb 2012 - Dec 2012

  Customer Contact Expo (London, UK/ Multiple cities in USA)Data analysis, new lead generation and improvements across sales procedures in line with strategic directives.Sourcing/closing leads through researching competitive events, associations and publishing partners.



Reed Exhibitions (formerly Legend Exhibitions)

• New Business Development Manager

  • Aug 2011 - Feb 2012

  Retail Tech Expo Sourcing an international array of exhibitors sensitive to the retail technology sector. Identifying new commercial areas to maximize show growth. Introducing show features based on market research. Retail Tech Expo Sourcing an international array of exhibitors sensitive to the retail technology sector. Identifying new commercial areas to maximize show growth. Introducing show features based on market research.



Wealth Bulletin

• United States

• International Sales Manager

  • Feb 2009 - Jul 2011

  Overseeing all sales generation for the launch of a new Asia-focused subscriber-based platform, and strengthening the existing European database. Building significant revenue streams via both reader subscriptions and client advertising. Assigned unique task to relaunch a sector-specific recruitment service via Wealth Bulletin as an international platform, subsequently securing solid levels of future growth. Overseeing all sales generation for the launch of a new Asia-focused subscriber-based platform, and strengthening the existing European database. Building significant revenue streams via both reader subscriptions and client advertising. Assigned unique task to relaunch a sector-specific recruitment service via Wealth Bulletin as an international platform, subsequently securing solid levels of future growth.



Homebuyer Events Ltd.

• United Kingdom
• Events Services

• Sales Manager, UK & Overseas

  • Feb 2007 - Jan 2009

  Expomedia (London, UK/Moscow, Russia) Curating a new property exhibition in Moscow, in the style of an well-known established UK show. Attracting exhibitors from the existing UK event, with high targets achieved on exhibitor sponsorship sales. Role was responsible for the entire sales cycle of four annual UK and Russia-based exhibitions. Expomedia (London, UK/Moscow, Russia) Curating a new property exhibition in Moscow, in the style of an well-known established UK show. Attracting exhibitors from the existing UK event, with high targets achieved on exhibitor sponsorship sales. Role was responsible for the entire sales cycle of four annual UK and Russia-based exhibitions.



UBM plc (formerly CMPi)

• Field Sales Executive

  • Jun 2004 - Jan 2007

  Interiors Expo Working across three shows within a large scale expo (Soft Furnishings, Lighting Show, Lighting Collections). Developing an in-depth understanding of each exhibitor’s needs and providing bespoke solutions based on variables such as budget and product display requirements. A wide range of project management skills were required in this role, including long-term planning, plus monitoring sales activity on a weekly, monthly and quarterly basis. Interiors Expo Working across three shows within a large scale expo (Soft Furnishings, Lighting Show, Lighting Collections). Developing an in-depth understanding of each exhibitor’s needs and providing bespoke solutions based on variables such as budget and product display requirements. A wide range of project management skills were required in this role, including long-term planning, plus monitoring sales activity on a weekly, monthly and quarterly basis.



VNU Exhibitions

• Events Services
• 1 - 100 Employee

• Sales Manager

  • Sep 2001 - Jun 2004

  IT & Communications Expo This events-focused role encompassed involvement in all stages of planning, with a focus on sale optimization and ensuring that tight timeframes were met. Regular review of trade media enabled the identification of new business opportunities and the maintenance of a dominant market share. This role entailed a high level of involvement in product performance and event evaluation over the long term. IT & Communications Expo This events-focused role encompassed involvement in all stages of planning, with a focus on sale optimization and ensuring that tight timeframes were met. Regular review of trade media enabled the identification of new business opportunities and the maintenance of a dominant market share. This role entailed a high level of involvement in product performance and event evaluation over the long term.