Jason Mlicki

Principal at Rattleback
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Contact Information
us****@****om
(386) 825-5501
Location
Columbus, Ohio, United States, US

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5.0

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Gregory DiFrank, PE

We engaged Jason and his team to help us work through a re-branding on our firm. Unlike other service providers in this arena, Jason truly understands service industry branding, and the fundamental connection between the brand and the values of the firm that under pin the brand. He was able to take us deep down to the help us identify the core reasons we do what we do, and then patiently worked with us as we crafted a brand expression of those values that was relevant to both our clients and our staff.

Jeff Kolda

While in the capacity of SVP of the LEASENET division of Huntington National Bank, I hired Jason and the Mlicki team to redefine our brand from top to bottom. I have to say, the process was incredible and the end result was even better. He and his team led us through a number of activities to get to the real essence of our brand and define our core values and brand attributes. From there, his team explored many different ways to express the brand. We ended up completely changing everything from the identity to the tone of voice to the collateral materials and even the web site. A complete brand make-over! It was done in a thoughtful, methodical way and we felt the end result "nailed" who we were and who we were trying to become. It gave us a visual and verbal presence that was aligned with our values and direction. The transformation was significant, both externally as well as internally. From there we hired Jason and his team to express the brand in multiple other ways - sales campaign mailers, brochures, events, etc. At every step of the way I felt he and his team did a remarkable job in driving our brand consistently throughout whatever medium was in use. And, I also have to say.....I believe the value we received (quality of work, timeliness, etc.) for what we paid, was second to none. I can't conceive of a better value for the dollar than what we received in our partnership with Jason and Mlicki Inc. I would HIGHLY recommend Jason and the Mlicki team to anyone considering them.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Principal
      • 2012 - Present

      Rattleback is a growth-focused marketing firm for professional services and B2B SaaS companies. We help firms:- Formulate their growth and value creation strategies.- Develop the thought leadership content that will spur that growth including developing their POV, overseeing original research, framing their thinking, visualizing their data, and publishing it as digital and traditional content.- Generate leads via LinkedIn, Google, email marketing, and SEO programs.https://www.rattleback.com/

    • Advertising Services
    • Founder
      • 2021 - Present

      I launched Rattleback Scholarships after 10 years running marketing for scholarship programs on behalf of Wendy's and the Heisman Trophy Trust. Rattleback Scholarships works with consumer brands to help them bring their organizational values and purpose to life through corporate scholarships. We can help your company:- Develop a scholarship strategy unique to your organizational purpose and brand objectives.- Structure the details and partnerships to ensure regulatory compliance.- Design a comprehensive promotions and recognition plan.- Involve all the necessary participants to make a scholarship program work for your company, your consumers, and your brand.https://www.rattleback.com/scholarships

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • President
      • 2001 - 2012

      In November 2012, Mlicki celebrated its 40th year in business. In order to build for the next 40, we rebranded as Rattleback -- a marketing agency for the content age. In November 2012, Mlicki celebrated its 40th year in business. In order to build for the next 40, we rebranded as Rattleback -- a marketing agency for the content age.

    • United Kingdom
    • Market Research
    • Analyst
      • 2000 - 2000

Education

  • The Ohio State University - The Max M. Fisher College of Business
    MBA
    1999 - 2001
  • Denison University
    B.S.
    1991 - 1995

Community

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