Experience

RideDigital
• United States
• Advertising Services
• 1 - 100 Employee
• Project Manager

  • Aug 2023 - Present


Barkley

• United States
• Advertising Services
• 500 - 600 Employee

• Resource Planner

  • Apr 2022 - Jun 2023

  • Developed freelance roster, relationships, and negotiations with freelance partners.• Maintained freelance budget and quarterly financial updates to C-Suite and senior department managers.• Maintained tactical resource planning through collaboration with management + internal department and creative column leads for project development and execution.• DEIB Advisory Council Member responsible for development of an online supplier setup process, agency events, and client campaign DEI advice. Show less

• Project Manager

  • Jun 2021 - Jun 2022

  • Created and initiated simultaneous project deliverables with Brand Leadership to meet strategic and tactical goals.• Maintained proper resource planning through collaboration with PM management, internal departments, and Creative leads for the development and execution of client campaigns through project lifecycles.• Scheduled and facilitated project development through all phases of development­—including the planning and creative processes, internal and and external reviews, approval stage, and final release.• Owned and maintained status documents and hot-lists; and scheduled, led, and reported on project plans in weekly internal and external status meetings for each assigned client account. Show less



ReeceNichols Real Estate

• United States
• Real Estate
• 700 & Above Employee

• Marketing Manager

  • Oct 2020 - Apr 2021

  Key Clients: ReeceNichols Real Estate, Reece Commercial Real Estate, Berkshire Hathaway Home Services – Kansas City Realty Key Partners: Parisi Coffee, Ronald McDonald House • Development and implementation of a marketing team M365 project management system to streamline information flow between marketing team and external departments. • Management and collaborative promotion of Gold Key Project through RMHC-KC partnership to drive success in the 2021 roll-out with 255 Gold Key Agents across four Ronald McDonald House Charities regions. The campaign generated a total of $272,900 in funds raised for RMHC, far surpassing the goal of $100,000. • Coordinated marketing strategy for corporate partnership and product launch with Parisi Coffee, including vendor-agency relationship management, supporting creative, production and order fulfillment direction. • Collaboration with senior management and vendors in launch of new website and suite of agent software tools, including the marketing support through eight launch video series with partner vendor, planning and training events with Senior VPs and office support staff, and presentation of tools to 2,900+ agents. • Team growth and development through weekly meetings and hiring processes, including coordinated hiring and on-boarding of three team members with Marketing team management and HR, and team support through weekly meetings and system training. Show less



Stephens & Associates Advertising, Inc

• United States
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Aug 2018 - Oct 2020

  Key Clients: American Regent Animal Health, CareCredit (All Accounts), Dechra Veterinarian Products, Golf Course Superintendents of America Association (GCSAA), Merck Animal Health – PR, Zommetica• Managed project scope, timeline, and budget through objective pricing, capacity management, quality control, and deadline compliance.• Provided holistic view of agency resource utilization, and matched project needs with staff skill sets.• Developed and maintained strong, collaborative relationships with agency service leaders (Creative, Account, PR, Digital, Production).• Ran weekly resourcing meetings and facilitated resource issue requests and conflict resolution.• Worked proactively with finance to monitor utilization and client profitability.• Identified potential needs for freelance support and worked with leadership to staff accordingly. Show less

• Account Executive

  • Oct 2016 - Aug 2018

  Key Clients: CareCredit – Multiple Accounts (Cosmetic, Dental, Healthcare, Large Account, Vet), Synchrony Financial• Assisted Account Director in the daily coordination, development, operation, and strategy across six internal client accounts.• Built strong client relationships, and conducted on-site client visits to plan strategic approaches to account management.• Developed daily project status reporting, and interpreted client requests to determine forward thinking approaches.• Researched industry competition and thought leadership to provide innovative approaches to product marketing efforts.• Developed creative briefs, execution plans, project estimates and invoices, strategy decks, and project trackers for client projects.• Communicated client requests and feedback to internal creative team and collaborated with designers and copywriters to develop solutions - including all digital and print marketing materials - that met and exceeded the project objectives.• Maintained project development and timelines in Basecamp and collaborated with Production and Traffic Manager to ensure proper execution of creative strategy and consistent delivery of projects to clients by established deadlines. Show less



candid marketing + communications

• Advertising Services

• Client Services Specialist

  • Jan 2016 - Jun 2016

  Clients: Boyd Kenter Thomas & Parrish, City of Belton Economic Development Council (EDC), City of Smithville, Missouri, Design-Build Institute of America – Mid-America Region, Platte County EDC, Smallwood Lock Supply, Southern EDC, Southwest Johnson County EDC, and Wyandotte EDC • Assisted Senior Account Managers in the account coordination, development, and implementation of integrated marketing plans. • Developed enhanced branding on digital and print marketing materials for clients. • Created client content that included copywriting, branding, email correspondence, logo concepts, merchandising, promotions, and social media accounts. • Enhanced branding by developing written and visual content for email marketing campaigns and monitoring email and web analytics through platforms including Constant Contact, Google Analytics, and Hatchbuck. Show less



Vanguard Companies

• United States
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Marketing Associate

  • Aug 2010 - Jun 2015

  Clients: Bayer, Coca Cola, Empire Candle, Hallmark, Harte-Hanks, Hills Pet Nutrition, Pepsi Cola, Subway, and Walmart • Developed the Walmart Black Friday Event 2014 and 2015 Comprehensive Display Guides and the 2015 Walmart “Everyday” Style Guide, including strategy of the programs, content and layout of the style guides, market implementation through collaboration with key Walmart executives, and an online payment and enrollment system for the 2015 program year. • Acquired numerous clients through the development of visual and written marketing content including advertisements, digital and print presentations, product catalogs, and company websites. • Created promotional display booths for and in conjunction with Vanguard’s partner companies and served as a company liaison to new and existing clients during the Walmart Sustainability Exposition. • Conducted market research and store walks to detail trends in the retail environment and identified new account opportunities. Show less



Pittsburg State University Kelce College of Business

• Academic Advising Office Student Employee

  • Aug 2009 - May 2010

  • Developed SIFE projects and corresponded with students, faculty, and local businesses regarding SIFE projects and campus events

• Graphic Design Intern

  • Jun 2009 - May 2010

  • Assisted College of Technology Dean in development of marketing materials for internal and external promotional use.• Met with department chairmen to discuss marketing efforts and create specialized promotional materials for each department within the College.• Served as liaison to PSU Director of Marketing and Public Relations Coordinator.• Served as student member of the Pittsburg State University Brand Marketing Council.• Launched social media channels as a recruitment and promotional tool for the College of Technology. Show less



The Morning Sun

• United States
• Consumer Goods

• Advertorial Writer/Photographer

  • Aug 2006 - Dec 2008

  • Corresponded with business owners, community leaders, and residents to discover relevant and engaging local content. • Created lifestyle articles, technological advancement articles, business profiles, and visual charts and graphs to drive readership of daily issues as well as supplemental and advertorial sections. • Corresponded with business owners, community leaders, and residents to discover relevant and engaging local content. • Created lifestyle articles, technological advancement articles, business profiles, and visual charts and graphs to drive readership of daily issues as well as supplemental and advertorial sections.



Matt Shepherd Advertising & Design

• Associate Art Director (Internship)

  • May 2008 - Aug 2008

  Clients: DataCore Marketing, Greater Kansas City Community Foundation, and Townsend Co • Gained agency experience by participating in projects that included brand strategy, development, and implementation. • Facilitated engagement with clients through participation in strategic planning meetings and campaign pitches. Clients: DataCore Marketing, Greater Kansas City Community Foundation, and Townsend Co • Gained agency experience by participating in projects that included brand strategy, development, and implementation. • Facilitated engagement with clients through participation in strategic planning meetings and campaign pitches.



Linn County News

• United States

• Graphic Designer

  • May 2004 - Aug 2006

  • Photographed local events for print and online media coverage. • Wrote copy content for weekly news coverage, supplemental issues, and paid advertising. • Composed advertisements, weekly publication layouts, and special monthly supplements. • Photographed local events for print and online media coverage. • Wrote copy content for weekly news coverage, supplemental issues, and paid advertising. • Composed advertisements, weekly publication layouts, and special monthly supplements.