Jason Ladera

Senior Marketing Manager at ZOTAC USA Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Orange County, California, United States, US

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LinkedIn User

I dont even know where to begin with Jason, First of the kindest most elegant employee I have ever managed with a tenacious mind and creative beyond words, with an experience that drives excellence in all he does. Having him on my team was a tremendous asset his keen skills into the mind of the clients and being able to look at things that could seem mundane and even broken with fresh insights and push for possibility make him an asset to any ANY team that is lucky enough to have him as apart of their organization his brings value add from day one until the very last hour on his partnership. I would hire him back in a minute and would be privileged to do so.

LinkedIn User

Working with Jason was a very positive experience. During my time at ZOTAC, I was able to learn and understand how critical it was to utilize data and analytics to construct a brand image which was largely in part due to Jason. Jason assisted and marketed our Esports events that contributed into making our ZOTAC CUP tournaments hugely successful; some of which, garnered 7+ million viewers worldwide. Furthermore, his knowledge of SEO helped optimize our Social Media channels that led to an increase of followers/subscribers. I would definitely recommend Jason to any entities looking for a data driven Brand Manager.

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Credentials

  • Google AdWords Essential Training
    lynda.com
    Sep, 2015
    - Oct, 2024
  • Google Analytics Essential Training
    lynda.com
    Sep, 2015
    - Oct, 2024
  • A+
    CompTIA

Experience

    • Computer Hardware Manufacturing
    • 1 - 100 Employee
    • Senior Marketing Manager
      • Jun 2022 - Present
    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Brand Manager
      • Feb 2022 - May 2022
    • Regional Brand Manager
      • Jun 2017 - Feb 2022

      Achievements: • Transformed Reddit community; grew from ~25 subscribers to 7,000+, pageviews to an average of 185K per month • Revitalize social media marketing priorities; doubled Facebook Followers, grew Instagram to 10K+ Followers, Twitter to 35K+ Followers, improved overall engagement and reach • Increased e-commerce traffic: 150% in New Users, 700% in Referral traffic, 200% from Twitter, 60% from YouTube • Completed over 90 Facebook/Instagram paid-advertising campaigns, reaching a total targeted audience of 12.2M+ • Strengthened internal marketing budget with effective campaigns and results Responsibilities: • Develop and grow branding within the NALA region by project managing campaigns, promotions, advertising, and other marketing-related activities; Interpret data for opportunities and identify insights on overall growth by measuring web analytics, conversion, and other KPIs • Strategic market planning and content management of product launch, sponsored Influencer, Streamer, and Partner campaigns; conceptualize creative content for graphic design, video asset, and special projects • Evaluate social media content and scheduling; engage directly with users • Organize annual and monthly budgets; produce campaign proposals, proof of execution, and ROI reports • Plan industry trade shows and company events; have planned 12 major events such as CES, PAX, and DreamHack • Assist with market research, product marketing, and product development • Support US, Canada, Brazil, and Latin America teams with promotional materials and localization; allocate Marketing Development Funds Show less

    • Switzerland
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Content Marketing Specialist
      • Apr 2012 - May 2014

      Achievements: • Scripted, voiced, filmed, and edited product overview videos; became a new revenue stream • Doubled YouTube subscribers, audience retention, and engagement Responsibilities: • Supervised the company’s YouTube page and assisted with Facebook and Twitter content • Composed copy for product listings and articles Achievements: • Scripted, voiced, filmed, and edited product overview videos; became a new revenue stream • Doubled YouTube subscribers, audience retention, and engagement Responsibilities: • Supervised the company’s YouTube page and assisted with Facebook and Twitter content • Composed copy for product listings and articles

    • United States
    • Computer Hardware
    • 1 - 100 Employee
    • Assistant Product Manager
      • Apr 2007 - Dec 2008

      Achievements: • Reduced product binning time by 50% • Eliminated potential loss of a major customer • Overhauled the communications process with engineering teams Responsibilities: • Facilitated product training and marketing presentations to sales teams and channel partners; evaluated engineering samples of new products • Organized the internal product database and part number naming schemes; tested quality control of incoming product shipments • Produced copy for product manuals, technical guides, landing pages, and product packaging Show less

    • Retail
    • 700 & Above Employee
    • Senior Technician
      • May 2002 - Mar 2007

      Achievements: • Promoted from the Senior Technician to a Field Service Technician • Proposed and implemented an informative kiosk for the customer queue • Earned CompTIA A+ certification Responsibilities: • Conducted onsite product training and solutions to customers • Provided leadership and technical guidance for up to six team members • Performed onsite computer system maintenance and hardware/software upgrades Achievements: • Promoted from the Senior Technician to a Field Service Technician • Proposed and implemented an informative kiosk for the customer queue • Earned CompTIA A+ certification Responsibilities: • Conducted onsite product training and solutions to customers • Provided leadership and technical guidance for up to six team members • Performed onsite computer system maintenance and hardware/software upgrades

Education

  • Cal State Fullerton, College of Business and Economics
    Bachelor of Business Administration - BBA, Marketing

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