Associate Product Marketing Manager

• Nov 2018 - Present

Creating strong and impactful communities in the blockchain, video distribution, and virtual reality industries for Live Planet VR and the VideoCoin Network. Creating strong and impactful communities in the blockchain, video distribution, and virtual reality industries for Live Planet VR and the VideoCoin Network.

Director of Digital and Social

• Oct 2015 - Nov 2018

Responsible for creating and executing dynamic digital and social campaigns across Facebook, Twitter, LinkedIn, Instagram, and other social media properties • Develop and implement community building campaigns • Lead social team in client initiatives • Analyze and report monthly statistics for campaigns • Develop and assist with the implementation of actionable strategies for Facebook, Twitter, YouTube, LinkedIn • Create and implement tactics to establish a strong brand presence on above mentioned social media channels • Create and curate digital content for social consumption • Work closely with both the marketing and communications teams to develop social marketing strategies and campaigns • Examine, gather and present data from multiple data sources to executives on a weekly and monthly basis • Work with stakeholders to define and monitor KPI’s • Be the thought leader in social analytics and data processing • Monitor social media platforms, trends, tools, and applications • Monitor competitors and trends • Collaborate with product, SEO, and marketing teams on new technologies and potential programs for social media. Show less

Social Media Community Manager

• Sep 2014 - Oct 2015

Strategize, Engage and Manage Social Media Properties • Develop and implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services • Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc. • Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed • Become an advocate of the company in social media spaces, engaging in dialogues and answering questions where appropriate • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results • Regularly feedback insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion • Monitor trends in social media tools, trends, and applications • Drive innovation by conducting competitive analysis, researching emerging social media trends and best practices • Collaborate with product, SEO, and marketing teams on new technologies and potential programs for social media • Monitor and recommend emerging social networking trends and social media best practices • Attend industry-related conferences and meet with key influencers and media professionals • Champion internal discussions and strategy regarding company culture and internal social media strategy Show less

Media Editor

• Sep 2013 - Sep 2014

Content creation with a focus on video production, website design, graphic design and SEO. • Create and curate online content including video and graphics • Implement online advertising campaigns on social media platforms and Google Adwords • Planning and creation of marketing content and strategies • Develop a YouTube video channel and promote through AdWords • Plan and execute SEO strategies • Produce and post content for Facebook, Twitter and company website • Interact through social media to create social community change • Schedule and participate in conference calls with clients and prospects • Record and implement company operations • Schedule and participate in conference calls with clients and prospects Show less

Online Media Manager

• Jul 2012 - Sep 2013

Managed retail store department, website, and online media content to further brand a competitive high-end clothing store. • Social community manager • Produced and posted content for Facebook, Twitter, Pinterest and company website • Created social community change through user engagement • Implemented proven online tactics that promote foot traffic with cost-conscious and effective online strategies • Created company visual content with Adobe Photoshop • Managed teams and grew sales for formalwear department • Ordered and sold high-end retail for clientele • Maintained and updated online business listings • Worked closely with company owner to continuously improve operation process flow and productivity Show less

Financial Consultant

• Jul 2007 - Aug 2009

Account Specialist

• May 2005 - Jul 2007