Vice President - Development and Consulting

• Nov 2018 - Present

Founded in 2002, ILM is an established consulting firm in the Twin Cities. We work with a variety of Minnesota-based companies. We build custom enterprise software solutions to meet a variety of business needs. We believe in the professional growth of everyone on our team. We provide on-going training to make sure your skills are current, never stagnant. We are proud to be a long-standing Microsoft Gold Partner.We have won several workplace awards, most recently Minneapolis St. Paul Business Journal Best Workplaces 2023.We are a minority-owned, woman-owned business and an equal opportunity employer. Show less

Director of Consulting

• Nov 2015 - Nov 2018

We build fully integrated, custom web and mobile applications to solve the business needs of our clients. From requirements analysis and user experience definition to technical architecture, through rich front-end and sophisticated back-end development, we continually work on our mastery of cutting edge technologies.We are ILM.Our name represents our three core beliefs:Imagine, Learn, and Mentor.As early adopters of emerging technologies, we focus on continual learning. Our capability of understanding new releases, trends in technology, best practices, and modern frameworks has allowed us to assist our clients in solving their mission critical problems. We pride ourselves in our ability to integrate with our clients' teams to bring an advanced level of development skills. Show less

Chief Optimist

• Mar 2015 - Present

Digital strategic consulting. Looking for new solutions to emerging and old problems. Optimistic and realistic. Building and fixing. Products and teams. Digital strategic consulting. Looking for new solutions to emerging and old problems. Optimistic and realistic. Building and fixing. Products and teams.

Senior Vice President, Digital

• Jun 2014 - Mar 2015

Manage all aspects of the BringMeTheNews local business, from development to sales to delivery of a local media site. Digital Operations • In just six months molded the site into a professional digital platform, including implementation of Omniture analytics, better management of email channels, and restructure of entire ad system. • Rolled out new systems for sales CRM and project management. • Planned for and hired integrated team of digital specialists • Grew site page views by 50% through paid and organic audience acquisition and audience engagement initiatives, including a story page redesign. Revenue • Grew digital revenue each quarter, including tripling the number of advertisers and renewing all annual contracts. • Led development of new indirect revenue channels in radio and digital, monetizing unused inventory with national content marketing. Show less

Executive Director, Digital Media

• May 2006 - Jun 2014

Manage Digital Product Management and Business Development. Work with Star Tribune senior management to create and implement web site strategy. Operations Management • Managed diverse staff – from videographers to financial managers; from designers to database administrators. Strategic resource allocation, including a significant staffing realignment, started with a core plan that I created with the team and implemented. • Managed the annual revenue and expense budgets of the Star Tribune’s digital division, including capital infrastructure investments and the negotiation of over 1,000 vendor and advertiser contracts. Audience Analysis and Growth • Doubled monthly unique visitors between 2006 and 2014 through a combination of deeper understanding of user behavior, strategic partnerships and search engine optimization. • Transformed the way we track user behavior on our site, enabling in-depth, dayparted reporting of how users move through our site, what particular user groups click on and when. Recommended and drove the implementation of changes to site design and editorial processes based on findings. New Revenue Creation • Replaced each of our product & service category products (jobs, homes, autos, obituaries) with integrated user-focused products and recommendation-driven advertiser dashboards. • Led development of new digital preprints product from ideation to launch, yielding significant new digital revenue. Managed product improvements, yielding expanded new advertisers. • Increased email marketing revenue by 30% through core marketing list growth and the creation of niche, implicitly-targeted lists. • Led two ad server implementations, including an Oct 2012 launch of Doubleclick Premium, increasing revenue opportunities and optimization while decreasing page load time. Show less

Director of Operations

• Jul 1998 - May 2006

Led team to plan, design and produce web products for the Milwaukee Journal Sentinel, Journal Broadcast Group and over 100 other clients. Built strong technical foundation that led to six NAA Digital Edge Awards and the Packer Insider web site. Strategic Vision • Managed the redesign and relaunch of web sites for 620WTMJ, WKTI, TMJ4 (TV) and KTNV (TV) as well as sites for PackersRadioNetwork.com and BrewersRadioNetwork.com. • Led the development of Packer Insider, a subscription site on www.jsonline.com for Packer fans which netted over $250k in revenue per year at its peak. Evaluated technology, set price points, created financial and other reporting systems and managed customer support. • Planned and led development of hyper-local web sites. www.mycommunitynow.com is driven by content from the Journal Sentinel, local community newspapers, and users. Worked with vendors, consultants and internal development, design and editorial staff in creating the site. Operations Management • Created, with stakeholders, KPIs (Key Performance Indicators) of each major project and product, using these agreed-upon metrics to drive accountability and consistency. • Negotiated several multi-market vendor deals, utilizing economies of scale to lower price while balancing the needs of market-specific flexibility and centralized supportability. • Planned and supervised the construction of a time-management and work tracking system that helped to boost communication, billing, and tracking of all web development work. Show less

Cartographic Services Manager

• Jun 1993 - Jul 1998