Experience

TapTap

• China
• Software Development
• 1 - 100 Employee

• Overseas BD Manager

  • May 2021 - Present

  ● Business Development: Collaborated with game developers, e.g. Epic's Fortnite, and more than 50 game developers or publishers to expand the richness of the platform. Partnered games contributed over 20% of the platform's daily active users (DAU) and accounted for over 40% of total game downloads within six months. ● Marketing: Conducted influencer marketing campaigns on YouTube for five games. Led TikTok influencer marketing projects, in-house collaborated with eight MCNs and 130+ North American gaming influencers. Achieved a total of 18 million views within two months for the #taptappartner campaign on TikTok. ● Other: Streamlined the attribution method of media buying and created the onboarding process for developers on the international platform. Show less



MetaApp

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Overseas BD Manager

  • Apr 2020 - May 2021

  ● Business Development: Signed contracts with 20+ developers from various countries, totaling 200+ games. ● Game Operation: Arranged SDK integration, localization, and game launching of all cooperated games. Conducted gameplay review, data analysis, and share settlement. Optimized game detail pages. ● Other: Led the establishment of the international developer console, company official websites, and overseas PR (PocketGamers, Facebook, Instagram, Twitter, and YouTube). ● Business Development: Signed contracts with 20+ developers from various countries, totaling 200+ games. ● Game Operation: Arranged SDK integration, localization, and game launching of all cooperated games. Conducted gameplay review, data analysis, and share settlement. Optimized game detail pages. ● Other: Led the establishment of the international developer console, company official websites, and overseas PR (PocketGamers, Facebook, Instagram, Twitter, and YouTube).



Mobvoi

• China
• Internet Publishing
• 1 - 100 Employee

• Overseas Marketing & Sales Manager

  • Sep 2019 - Mar 2020

  Integrated Marketing ● KOL: Led and developed influencer marketing strategies for different product lines in the APAC region. Achieved 10M collective views on YouTube and Tech blogs to promote sales growth.● PR: Built strong relationships with top PR agencies in the APAC region to increase tech media presence.● Social Media: Operated the Japanese Twitter and Facebook accounts.● Event: Organized the press conference for the new product launch in Japan and HKTDC exhibition. Regional Sales and Business Development (Achieved order amount of $ 700k) ● Distribution: Launched new products in Japan and Taiwan markets through regional distributors. ● Transaction: Drafted contracts and monitored logistics shipment progress.● Product Improvement: Followed up on the after-sales issues with the product team. Show less

• APAC Marketing Manager, 亚太市场营销经理, APAC マーケティング マネージャー

  • Nov 2018 - Aug 2019

  Integrated Marketing● KOL: Led and developed influencer marketing strategies for different product lines in the APAC region. Achieved 10M collective views on YouTube and Tech blogs to promote sales growth.● EDM: Developed email marketing strategies with an average open rate of 80% and a click rate of 30%.● PR: Built strong relationships with top PR agencies in the APAC region to increase media presence.● Social Media: Operated the Japanese Twitter and Facebook accounts, led creative materials, and catch copies, optimized the Japanese advertising content.● Event: Organized the press conference for the new product launch in Japan and the HKTDC exhibition. Show less



The Williams Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • Jan 2018 - May 2018

  ● Recruitment: Recruited 1,100 New England beer brands for the Boston Beer Festival (800 people scale). ● Planning: Local government applications, booth design, and online registration establishment. ● Warm-up: Preparation of promotional materials, promoted through PR, social media, and ticket websites. ● Execution: On-site activity process supervision and emergency treatment. ● Reviews: Statistical analysis of 180 questionnaires and resource liquidation. ● Recruitment: Recruited 1,100 New England beer brands for the Boston Beer Festival (800 people scale). ● Planning: Local government applications, booth design, and online registration establishment. ● Warm-up: Preparation of promotional materials, promoted through PR, social media, and ticket websites. ● Execution: On-site activity process supervision and emergency treatment. ● Reviews: Statistical analysis of 180 questionnaires and resource liquidation.