Experience

W3 Affinity

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Operations Manager

  • Mar 2022 - Present

  Builds and maintains relationships with all department heads, external partners, and vendors to make decisions regarding operational activity and strategic goals.Plans, monitors, and analyzes key metrics for the day-to-day performance of the operations to ensure efficient and timely completion of tasks.Creates strategies to ensure the growth of programs enterprise-wide, identifying and implementing process improvements that will maximize output and minimize costs.Creates, improves, and maintains content to achieve client's business goals.Determines the creative vision of a brand or project and manifests that vision through digital installations.Maintains a cohesive look and feel of a project by ensuring the visuals, messaging and/or interactive and motion designs are on point.Designs, implements and manages websites using WordPress content management system (CMS).Establishes and guides the client's website architecture.Ensures high-performance and availability, and manages all technical aspects of the WordPress CMS for clients. Publishes content to raise brand awareness.Determines the best way to represent an idea online and produces high-level concepts for design projects, across every digital platform.Monitors web traffic and metrics to identify best practices.Ensures that the client's content is optimized and has overall brand consistency.Develops content strategy aligned with short-term and long-term marketing targets.Collaborates with marketing and writing teams to plan and develop site content, style, and layout.Optimizes content according to SEO. Show less

• Creative Design & Development Manager

  • Sep 2021 - Mar 2022

• Web Content Manager

  • Apr 2020 - Oct 2021



Self-employed

• Real Estate
• 1 - 100 Employee

• Freelance Digital Marketing Strategist

  • Jul 2018 - Mar 2020

  Evaluated and implemented improvements on the client's digital strategy. Researched the latest digital tools and interactive trends. Optimized SEO. Planned how digital assets were optimized for business results. Developed Wordpress sites, video assets, and graphic assets for clients. Developed unique strategies and built upon current client strategies within the digital arena to meet/exceed objectives. Executed projects to be high quality, on-time, and cost-effective/on budget. Developed strong, trusting relationships with clients, providing leadership and support during strategy, ideation, and execution. Developed a total understanding of online target audience and mindset modes. Show less



NRT

• Saudi Arabia
• Software Development

• eMarketing Manager

  • Aug 2011 - Jun 2017

  Designed and updated admin interface and consumer site components for NRT Coldwell Banker website redesign as part of the company’s rebrand initiative. Collaborated with peers to co-lead PreviewsInsideOut.com redesign team and migration to Wordpress platform, as well as NRTLLC.com redesign to Drupal platform. Lead the design and implementation team on mobile redesign project for all brokers in nationwide network to enhance mobile application usability. Managed internal social network via the Yammer platform, cultivating a centralized communication environment company-wide. Provided support to colleagues on various social media implementations and endeavors. Developed design documents such as wireframes, detailed UI documentation and graphical mock-ups. Analyzed key web metrics in order to identify, recommend, and implement website changes to increase conversions and improve user experience. Aligned with the marketing group to develop communication strategies regarding website changes, to prepare clients for our online rebrand and improved website services. Worked with internal and external website development groups to coordinate projects and design initiatives. Show less



GeekTyrant Industries LLC

• Games Editor - GeekTyrant.com

  • Feb 2012 - Jun 2013

  Conducted interviews and provided coverage of video game and entertainment news, communicating with gamers, game developers, publishers and voice talent to report on topics that are of interest to them, Created memorable and newsworthy previews, reviews, news stories, blog posts, and features that were highly regarded by peers and readers. Aided staff in photo editing and manipulation editing staff content on a daily basis, and provided Feedback to improve on site content. Arranged coverage with game public relations managers and developers according to topic relevance. Attended and covered major video game conventions and events, acquiring story ideas for future content. Created video reviews, commentaries and weekly shows. Published trailers and gameplay clips with supplied assets. Instructed colleagues on best practices and search engine optimization. Led extensive interaction with readers via Twitter, Facebook and other social networks. Show less



Better Homes and Gardens Real Estate

• United States
• Real Estate
• 700 & Above Employee

• Manager, Interactive Development

  • Sep 2008 - Aug 2011

  Served as a key stakeholder in developing the brand’s first iPhone app “Better Homes and Gardens Home Selection Assistant” with 90K+ downloads since launch. Used exceptional web design skills to develop and champion a consumer web site nominated for a Webby Award for excellent and easy-to-use functionality, content and design. Co-created company blog that was a 2009 Inman Innovator finalist for incorporating thoughtful editorial content with video, photos and a high focus on use of social media. Led extensive interaction with consumers and other industry professionals via Twitter, Facebook and other social networks. Managed brand social media presence by helping to curate brand relevant content and creating photos and videos that spoke to brand concept of local knowledge and guidance. Coordinated with content contributors to forecast and schedule web site updates. Created, implemented, and managed a detailed web traffic performance dashboard so that senior management team could be informed and make decisions based on the insight presented. Managed team of internal and external developers, designers, and content providers to support client experience and to incorporate new features and offerings. Contributed to launch of various social media and online marketing campaigns to promote company initiatives. Created a distinct stratagem and guiding principles to increase the efficiency of marketing. Lead to design and develop comprehensive business strategies and marketing communication programs from vision through execution to results analysis and program refinement. Show less



Metromix

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Lead Producer

  • Aug 2007 - Aug 2008

  Credited for launching new Hampton Roads Metromix site and maintaining a monthly Website hit growth rate at more than 30% above the goal set by the Tribune HQ. Created a more responsive and market-driven operation combining the output of designers, developers and freelancers into an end product that specifically targets 18 to 34-year-old end-user market. Introduced strategic and tactical action plans to track, monitor, and analyze site traffic to identify trends and plan. Created new feature content, including video content, using various video editing tools. Exceeded expectations in managing various publicity, online marketing, and newspaper’s Features / Entertainment insertions for event coordination. Consistently sought out new opportunities to contribute to company success, being solely responsible for the Hampton Roads market’s content development, creation, and insertion. Established and maintained strong relationships as primary point of contact with local venue management to gather event data to produce Web content. Maintained communication with production and marketing directors at both central and local offices; delivered status reports. Coordinated freelance writing / photography team, directing the creation and story development. Show less



Tribune Interactive

• Online Audio and Video Media
• 1 - 100 Employee

• Online Producer

  • May 2005 - Aug 2007

  Successfully lead online development campaign to keep the content current, up-to-date and fresh for all users. Increased web site exposure by implementing an innovative blog and video features on the site. Demonstrated high level of expertise in training key newsroom writers and editors to properly use the tools and applications to build department’s credibility. Provided expert direction in developing database upgrades to manage projects. Successfully lead online development campaign to keep the content current, up-to-date and fresh for all users. Increased web site exposure by implementing an innovative blog and video features on the site. Demonstrated high level of expertise in training key newsroom writers and editors to properly use the tools and applications to build department’s credibility. Provided expert direction in developing database upgrades to manage projects.