Experience

Prism Fitness

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• CEO - Owner

  • Oct 2020 - Present

  Owner and CEO of Prism Fitness, Inc. A designer and manufacturer of commercial grade, functional fitness training solutions.

• VP of Sales and Marketing

  • Jun 2013 - Oct 2020

  Member of the Ownership Group that has brought double digit growth and profitability to the Prism Fitness, Inc organization since 2014.Oversee sales, distribution, and marketing strategies in various sales channels that include: The Functional Training Category in leading Catalog organizations, Specialty Retail, Commercial Sales Teams, Hospitality, Multi-Family, Corporate Wellness, Health Clubs, and Functional Training FacilitiesWork Closely with Prism Fitness factories to ensure the highest level of quality is implemented into the design and production of the functional training tools in Prism's offeringOrganize, Coordinate and execute on all National Tradeshows ensuring each provides targeted ROIProvide direction and ensure execution for marketing campaigns and pursuit of new sales channelsResponsible for the overall execution and launch of new product categories and offeringsEnsure strong and longstanding relationships continue to be built on a daily basis with current Prism Fitness business partnersResponsible for the addition of 100+ new dealer relationships in first 2 years with the organizationAssisted in the developement of a product solution for commercial facilities that quickly became the organization's best selling product with dealer base, just 3 months after releasing it to the market Show less



The Jim White Foundation

• United States

• Chairman

  • May 2011 - Dec 2020

  Appointed to the 2013 Patient Advocacy Board to represent the University of Iowa Holden Cancer Center in the Midwest Melanoma Partnership Group. Dedicated to contributing to the education and research pertaining to the fight against melanoma cancer. Strong focus on bringing communities together thru supporting small business and community involvment. Meet on a regular basis with leading oncologist and Director of Cancer Foundation at Unv of Iowa to stay up to date on progress being made to fight melanoma. Invited to and attended the 2012 and 2013 Holden Comprehensive Cancer Center Stewardship Event Invited to 2015 INSIDE IOWA MEDICINE Holden Cancer event In 2011 raised funds and provided a donation to the Holden Cancer Center at the University of Iowa in the memory of Jim White in hopes of giving melanoma patients a better quality of life. Show less



BH Fitness North America Corporation

• Regional Sales Manager, East Coast

  • Mar 2012 - Jun 2013

  Responsible for growing revenues and relationships with specialty retailers and commercial sales teams in the Eastern Region. Work closely with some of the largest commercial fitness sales teams in North America, consulting them on how to best position the BH Fitness commercial line up in their sales proposals as strong solutions to their clients fitness needs. Educate and train customers on selling technical product category solutions, such as iconcept, traditional cardio equipment, strength and whole body vibration. Assist in developing and responsible for implementing various sales programs, training guides, distribution strategies and sales channel development objectives. Develop presentations and conduct training via webinars for over 300 commercial account managers on a quarterly basis. Grew East Coast Region 20% in 2013 1st Q sales over 2012 Exceeded 2013 1st Q Sales objectives and Budget by 7% Grew East Coast Region 17% Jan-May 2013 over Comparable Timeframe 2012 Sales Orders from Jan-May 2013 were 13.8% over Budgeted Sales Goal for Eastern Region Show less



2nd Wind Exercise Equipment

• United States
• Retail
• 1 - 100 Employee

• Director of Sales

  • Sep 2010 - Feb 2012

  Oversee and responsible for both the Retail and Commercial (B2B) Sales Divisions Lead a team of 4 District Managers who in turn are collectively responsible for 46 retail locations Responsible for the successful retail execution of new high end product launches, customer follow up program, store level marketing activities and achieving specific category goals within each of the 46 locations Lead a B2B team that consists of 12 Commmercial Account Managers that target 8 vertical market segments consisting of the medical, multi-housing, education, municipality, hospitality, park and recreation, fitness centers and corporate wellness industries. Member of the organization's leadership team, assigned to developing corporate strategies and goal setting for both retail and commercial divisions Responsible for implementing new systems pertaining to better pipeline management, a CRM system, and developing metrics to better measure the performance and progress of the Commercial Account Managers thru the sales process Show less



Accell Fitness

• Canada
• Chemical Manufacturing
• 1 - 100 Employee

• VP of Sales - Tunturi

  • Mar 2008 - Sep 2010

  Responsible for growing relationships with specialty retailers for all Accell Fitness brands while increasing overall market share in North America. Oversee the development of the Business and Professional Sales Division in North America Develop and implement sales and marketing strategies to effectively pursue new market segments in business to business sales channels Budget, Forecasting and P&L responsiblity for Tunturi Fitness North America Work closely with parent company headquartered in Europe to ensure the product line meets the needs of the North American consumer Oversee the launch of new product categories into various market segments such as core training products Present new market opportunities, business plans, budget reviews, and new product line ideas to the board of directors Provide direction, offer consistent feedback, and develop processes while leading a inside and outside professional sales team Show less



Diamondback Fitness

• United States
• Health, Wellness & Fitness

• Director of Sales

  • May 2006 - Jan 2008

  Led a professional sales team consisting of up to 4 Regional Sales Managers. Responsible for overseeing the sales growth of over 130 specialty retailers with over 330 location across North America. P&L responsibilty and conducted cost-benefit analysis for numerous sales projects and sales promotions. Member of a management team that partook in Strategic Planning sessions while implementing various action plans in order to achieve objectives Developed SOP's for the sales team that included monthly Territory Forcasts, Book of the month program, monthly conference calls and monthly analysis of comprehensive sales reports. Led the implementation of a comprehensive Sales Training Guide presented to customers, as well as a sales training outline for the Regional Managers. Developed a unique 2008 Dealer Program that helped increase sales 15% during its first Quarter of implementation. Show less



Johnson Health Tech North America

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• Commercial Sales Manager

  • Jan 2005 - May 2006

  Lead Commercial Sales team that consisted of 14 Outside Sales Reps and 2 Inside Sales Coordinators.Grew Commercial Sales 226% in first full year.Grew Commercial sales 50% in 1st Q of 2006Accountable for Gross Margin and net profit objectives for the division.Developed strategic partnerships that improved the organization's profitability.Developed sales forecasts, annual, quarterly and weekly objectives that followed the MBO program in place.

• New Business Development Manager

  • Jun 2004 - Jan 2005

  Developed Business Plan for the Commercial Sales DivisionLed cross-functional teams on projects such as CRM implementation and a competitive analysis database.ISO 9000 Internal Audit Team member.

• Regional Retail Sales Manager

  • Jan 1999 - Jun 2004

  Responsible for sales in three separate territories (MW, West and Canada) that grew on average 20%+ over the course of 5 years.Grew Canadian sales territory over 300% from first year to the final year in this position.Consistently received high rankings in servicing customers from direct feedback and thru retailer surveys.

• Heart Rate Monitor Sales Rep

  • Sep 1998 - Jan 1999

  Established over 40 new HRM customers in new market segments.Made over 20 outgoing cold calls in order to introduce VF HRM to specialty running shoe stores.Created and managed database thru ACT.Attended tradeshows in other market segments in order to gain new business.



The Finish Line

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Men's Department Manager

  • Mar 1996 - Sep 1998

  Assistant Store manager in Cedar Rapids, IA Men's Department Manager in Super Store location, and Lead Assistant Manager in various stores in the Orlando, FL marketplace. Responsible for attaining daily sales objectives and providing immediate feedback to employees. Oversaw the training process of various assistant managers preparing them for their own stores. Responsible for scheduling of employees. Other duties included merchandising, money management, labor costs, and communicating with buyers to ensure inventory on popular items. Show less