Experience

AB InBev APAC

• China
• Food and Beverage Services
• 200 - 300 Employee

• EC Associate KA Director

  • Nov 2015 - Present

  JD & Others KA Group leader. Responsible for developing JD business strategy and vision to maximize growth and profitability of product assortment. Develop realistic and effective business plan, accounting for strategic implications for each AB-InBev brand to achieve budgeted goals in sales revenue, market share, NR/HL, EBITA and drive execution plan. Formulate strategies including 3 years rolling plan, pricing strategy, DD process and TP management. Develop JBP strategic relationship with JD, based on beer category management, consumer insight and data driven. Taking the program of switching YHD from wholesaler model to DD model (direct delivery). In charge of emerging channel business, created & implemented a detailed expansion strategy to explore new customers to drive incremental sales, the platform including Suning, WOMAI.com, VIP.com, Beerqi.com, HUIMIN and Best Store+. Show less



Yihaodian

• Retail
• 1 - 100 Employee

• Merchandising Manager

  • May 2013 - Oct 2015

  As an YHD buyer, in charge of the cellphone and computer category at CE merchandising team. Responsible for GMV performance, gross profit and inventory management. Formulated category strategic plan, build up B2C supplier system, specified pricing strategy. As PMO owner to lead a cross functional innovation project called “Trade-in Value”. The cross functional team including buyers, sales operation, PD and BI team. Optimize Purchasing Process, build data models to drive category growth. Show less



GLOSSYBOX

• Germany
• Cosmetics
• 1 - 100 Employee

• Strategic Partnership Supervisor

  • Mar 2011 - Apr 2013

  Strategic Consulting, including business plan & sales strategy development. Responsible for brand building and seeking marketing cooperation with beauty brands. Focus on social media management and making the creative plan to drive awareness. Strategic Consulting, including business plan & sales strategy development. Responsible for brand building and seeking marketing cooperation with beauty brands. Focus on social media management and making the creative plan to drive awareness.