Senior Broadcast Planning Strategist

• Jan 2022 - Present

• Strategize with clients to create and execute Broadcast TV media campaigns, from RFP to completion• Develop new strategies to further advance internal work flow processes• Manage media schedules, ensuring weekly clearance and delivery for clients• Provide guidance to junior and senior level staff as needed• Maintain and grow relationships directly with stations and their representatives

Broadcast Planning Strategist

• Jan 2020 - Jan 2022

• Strategize with clients to create and execute Broadcast TV media campaigns, from RFP to completion• Develop new strategies to further advance internal work flow processes• Manage media schedules, ensuring weekly clearance and delivery for clients• Provide guidance to junior and senior level staff as needed• Maintain and grow relationships directly with stations and their representatives

Associate Media Buyer

• Jul 2018 - Jan 2020

-Evaluated Nielsen ratings to determine estimated value of the media. -Negotiated best prices for media which met client guidelines and employed a variety of strategies.-Supervised and monitored media schedules, ensuring weekly clearance and delivery for clients. -Worked closely with Active’s Trade Group to develop and utilize trade partnerships.-Developed and maintained relationships directly with stations and their representatives. Attended business functions including meals, parties and events to help grow these relationships.-Provided guidance to junior-level staff as needed.

Media Coordinator

• Sep 2017 - Jul 2018

- Monitored trade agreements with cable television networks- Executed and managed advertising campaigns- Provided analytical support and updates for campaigns to media buying team- Worked directly with cable network personnel to assess status of marketplace and campaign delivery - Reconciled billing for clients on a monthly basis

Assistant Broadcast Negotiator

• Mar 2016 - Sep 2017

- Assisted media buyers with media plan execution to successfully meet goals for clients- Executed media plans and planned revisions by managing Insertion Orders- Utilized media tools (i.e. Nielsen NetRatings) to generate data and inform key insights and strategies- Reconciled invoices on a monthly basis

Sales Associate

• Sep 2015 - Mar 2016

Account Executive

• Mar 2015 - Jul 2015

- Developed and delivered presentations for prospective and current clients to procure new accounts and advance existing business- Worked with clients and promotions department to coordinate and organize events to promote business- Created marketing campaigns and branding seminars for prospective clients - Developed and delivered presentations for prospective and current clients to procure new accounts and advance existing business- Worked with clients and promotions department to coordinate and organize events to promote business- Created marketing campaigns and branding seminars for prospective clients

Account Executive

• Sep 2014 - Mar 2015

-Assisted in coordination of a broad range of client events by researching and contacting facilities to meet marketing goals - Researched and developed marketing and media options for clients -Assisted in coordination of a broad range of client events by researching and contacting facilities to meet marketing goals - Researched and developed marketing and media options for clients