Experience

Audience Group, LLC (A Division of Ureeka)

• Principal Solutions Architect / VP of Growth

  • Feb 2019 - Present



Hearst

• Technology, Information and Internet

• Head of Programmatic Operations

  • Aug 2018 - Jan 2019

• Senior Director, Audience and Operations

  • Oct 2012 - Aug 2018

  Key responsibilities: Audience operations, Ad operations, optimization, account management and advanced analyticCore Audience is a software as a service (SaaS) company that powers audience-based marketing across bought, earned and owned media. Core Audience’s Trading Desk is a programmatic buying “center of excellence” for Hearst Corporation. It allows brands to deliver targeted messages to customized audiences across display, video, mobile and social media. The CA Trading Desk uses proprietary technology and engineering expertise around technology and data platforms from companies like Google. In addition, premium programmatic private inventory sources such as Hearst Magazines, Television, and Newspapers and others are utilized for premium buyers to define their desired audiences on quality inventory sources.



Ask.com

• France
• Advertising Services

• Monetization Manager

  • Mar 2012 - Oct 2012

  - Help to drive strategy on SEM landing page UI to enhance revenue and campaign ROI. - Identify monetization opportunities for the SEM business and set up A/B or multivariate tests.- Manage schedule and analysis of testing. Own prioritizing testing schedule, coordination of releases with site engineering team, and analysis and recommendations based on test results.- Analyze revenue impact of site changes and forecast revenue metrics.- Run competitive analyses to help identify global monetization opportunities; Stay on top of trends in search advertising and in search product development.



Aggregate Knowledge

• United States
• Internet Publishing
• 1 - 100 Employee

• Solutions Architect

  • Mar 2011 - Mar 2012

  - Lead the AK team to ensure that customers are successful.- Evangelize the solution with customers.- Own the technical design of customer deployments.- Understand customers' needs to ensure they are getting the most out of the solution.- Teach our customers how to fish with the tool set so they become experts. - Lead the AK team to ensure that customers are successful.- Evangelize the solution with customers.- Own the technical design of customer deployments.- Understand customers' needs to ensure they are getting the most out of the solution.- Teach our customers how to fish with the tool set so they become experts.



Exponential

• Argentina
• Business Consulting and Services
• 1 - 100 Employee

• Project Manager

  • Jun 2007 - Apr 2011

  - Development, enhancement and maintenance of Lead Generation Platform- Develop new features and functionality with a focus on driving revenue, margin and efficiency- Develop detailed product specification- Product training- Development and enhancement of landing pages, call center user interface, cross sell pages for new and existing portals - Development, enhancement and maintenance of Lead Generation Platform- Develop new features and functionality with a focus on driving revenue, margin and efficiency- Develop detailed product specification- Product training- Development and enhancement of landing pages, call center user interface, cross sell pages for new and existing portals



STI Certified Products

• United States
• Appliances, Electrical, and Electronics Manufacturing

• E-Commerce Manager

  • Jun 2005 - Jun 2007



Eloan

• Financial Services
• 1 - 100 Employee

• Software Engineer

  • Jun 2003 - Jun 2005



Zhone Technologies

• Web Technologist

  • Feb 2000 - Feb 2002