Experience

Minoan

• United States
• Hospitality
• 1 - 100 Employee

• Fractional Chief Marketing Officer

  • Sep 2023 - Present

  New York, New York, United States Fractional marketing leader for Minoan, a B2B2C platform servicing the hospitality industry and creating a new "native retail" channel. Minoan connects property partners (short-term rental owners, property management companies, designers, hotels) to a network of 200+ brand partners (like West Elm, Crate & Barrel, Parachute, Casper, and more) through a streamlined procurement platform and then helps make their spaces shoppable to guests.



High-Growth Startups

• Fractional Chief Marketing Officer & Advisor

  • Jun 2023 - Present

  New York City Metropolitan Area Provide interim and fractional marketing and digital leadership, consulting, and advisory services to B2C and B2B startups that are looking to scale. Services include: - Marketing strategy and planning - Digital marketing and demand generation - Brand strategy - eCommerce strategy - Org planning and hiring - Team management



RevelOne

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Vice President, Marketing Practice

  • Oct 2020 - Jun 2023

  New York, NY Leveraged deep marketing expertise to advise CEOs and CMOs of high-growth B2B and B2C technology companies on developing growth and talent strategies to help them scale exponentially. Also oversaw firm's business operations, including internal research team and proprietary tech stack.



The Trade Desk

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Head of Marketing, North America

  • Sep 2018 - Aug 2020

  New York, NY Led brand building, demand generation, and field marketing activities to drive awareness, customer acquisition and client engagement for the company’s largest market. Managed teams responsible for global campaign strategy and execution, digital marketing and CRM, sponsorships and events, customer marketing, and partner marketing. Efforts led to ~40% YoY growth and recognition as #1 preferred demand side platform (ahead of Google and Amazon). Select achievements: - Led cross-functional… Show more Led brand building, demand generation, and field marketing activities to drive awareness, customer acquisition and client engagement for the company’s largest market. Managed teams responsible for global campaign strategy and execution, digital marketing and CRM, sponsorships and events, customer marketing, and partner marketing. Efforts led to ~40% YoY growth and recognition as #1 preferred demand side platform (ahead of Google and Amazon). Select achievements: - Led cross-functional teams to concept and launch new global brand positioning, contributing to 20% increase in customer purchase intent, 39% YoY market growth, and recognition by industry analysts and research firms as the #1 preferred DSP. - Overhauled demand gen engine to drive 43% increase in qualified leads in one year; enhancements included launch of new corporate website, optimization of leads funnel and scoring mechanisms, innovative thought leadership and content programs, and full-funnel measurement framework. - Initiated client engagement programs, including VIP events, regional client councils, and strategic co-marketing activities to cultivate relationships with key decision makers and drive 16% increase in incremental platform spend. Show less



Jet

• Retail
• 200 - 300 Employee

• Senior Director, Category Marketing

  • Apr 2017 - Jan 2018

  Hoboken, NJ Functioned as CMO for a portfolio of retail categories on Jet.com. Defined category positioning, messaging, creative, media strategy, site experience, and strategic partnerships to drive category growth. Also led efforts to define the strategy behind "Jet 2.0", including a refined assortment strategy and site experience that aligned more closely to needs of newly identified target customer segment. Conceptualized innovative campaigns and activations to drive brand awareness and… Show more Functioned as CMO for a portfolio of retail categories on Jet.com. Defined category positioning, messaging, creative, media strategy, site experience, and strategic partnerships to drive category growth. Also led efforts to define the strategy behind "Jet 2.0", including a refined assortment strategy and site experience that aligned more closely to needs of newly identified target customer segment. Conceptualized innovative campaigns and activations to drive brand awareness and consideration including a pop-up shop in partnership with Domino Magazine. Supported the launch of exclusive products and brands across electronics, toys, and sporting goods categories, including a game created in partnership with Buzzfeed and a premium private label bike brand. Show less



Jonathan Adler

• United States
• Design Services
• 1 - 100 Employee

• Vice President, eCommerce & Digital Marketing

  • May 2016 - Jan 2017

  New York, NY Led turnaround of global eCommerce business to drive 27% YoY growth (up from negative double digit comps prior year). Held full P&L responsibility and oversaw digital marketing, site experience (design + development), merchandising, analytics, and customer service. Reorganized team, onboarded new agencies and tech vendors, and introduced a more consumer- and analytically-driven approach to balance founder's creative vision. Select achievements: - Executed successful turnaround of… Show more Led turnaround of global eCommerce business to drive 27% YoY growth (up from negative double digit comps prior year). Held full P&L responsibility and oversaw digital marketing, site experience (design + development), merchandising, analytics, and customer service. Reorganized team, onboarded new agencies and tech vendors, and introduced a more consumer- and analytically-driven approach to balance founder's creative vision. Select achievements: - Executed successful turnaround of eCommerce business to drive +27% YoY increase in online sales (up from -12% prior year) through optimization of site experience, digital marketing, promotional strategy, and customer policies. - Transformed digital marketing strategy via the selection of new digital agency and adoption of data-driven approach to paid media, SEO, and email. Improved conversion and ROAS by 46% and 73%, respectively, within 4 months. Show less



Tiffany & Co.

• United States
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Director / GM of eCommerce & Direct Marketing, North America

  • Mar 2014 - May 2016

  New York, NY Hired as a change agent to transform $200M+ eCommerce and direct mail (catalog) business. Drove high single-digit comps in the context of an overall declining retail business through realignment of team and priorities, refreshed approach to digital marketing and analytics, and introduction of customer-centric initiatives and policies. Led a direct and matrixed team responsible for digital and omnichannel strategy, paid media, analytics, site merchandising, and CRM to deliver on the strategic… Show more Hired as a change agent to transform $200M+ eCommerce and direct mail (catalog) business. Drove high single-digit comps in the context of an overall declining retail business through realignment of team and priorities, refreshed approach to digital marketing and analytics, and introduction of customer-centric initiatives and policies. Led a direct and matrixed team responsible for digital and omnichannel strategy, paid media, analytics, site merchandising, and CRM to deliver on the strategic goals and sales plans of the North America market. Select achievements: - Conceptualized and launched the “Little Luxuries” sub-brand on Tiffany.com to target a critical, but declining, price-sensitive customer segment, resulting in a 180% increase in site engagement and 144% increase in conversion rates. - Structured and launched new direct mail segmentation strategy to target high-value groups of customers during holiday period; resulting strategy led to 25% lift in revenue while reducing circulation by 23% vs. prior year. - Implemented a free returns process and enhanced free shipping offers to more closely align with customer behavior and optimize profit during key sales periods. Enhancements drove $16.3M in incremental revenue in the first year. - Authored strategic plan to transform the customer service organization from a reactive service-oriented team into a proactive, revenue-generating sales channel. Recommended new recruitment strategies, incentive structures, performance measurement goals, and technology enhancements to grow the business by 12% over 3 years. Show less



Amazon

• United States
• Software Development
• 700 & Above Employee

• Senior Marketing Manager, Amazon Local

  • Mar 2013 - Feb 2014

  Seattle, WA Led marketing and site merchandising strategy for Amazon Local, Amazon's marketplace of local services and daily deals. Oversaw brand strategy, customer segmentation, merchandising strategy, and integration with Amazon's core retail site. Select achievements: - Collaborated with product management, sales, and retail category management teams to define and execute marketing and site merchandising programs that increased sales originating from Amazon-owned properties and programs by… Show more Led marketing and site merchandising strategy for Amazon Local, Amazon's marketplace of local services and daily deals. Oversaw brand strategy, customer segmentation, merchandising strategy, and integration with Amazon's core retail site. Select achievements: - Collaborated with product management, sales, and retail category management teams to define and execute marketing and site merchandising programs that increased sales originating from Amazon-owned properties and programs by 43%. - Piloted the first out-of-home advertising program on Amazon Lockers to drive awareness and adoption of Amazon Local in key markets. Campaign exceeded traffic goals by 36% and was later expanded to additional markets and businesses. Show less



Walmart

• United States
• Retail
• 700 & Above Employee

• Business Manager, Gift Cards & Gift Registry

  • Feb 2011 - Feb 2013

  San Bruno, CA Served as general manager of $640MM online Gift Cards (B2C and B2B) and Gift Registry businesses with responsibility for P&L management, strategic planning, business and partnership development, and multi-channel integration. Planned and executed cross-channel marketing programs, improvements to the customer experience, and enhanced incentive structures to drive sales growth. From February 2011 - October 2011, served as Business Manager, Gift Cards & Financial Services (Walmart credit… Show more Served as general manager of $640MM online Gift Cards (B2C and B2B) and Gift Registry businesses with responsibility for P&L management, strategic planning, business and partnership development, and multi-channel integration. Planned and executed cross-channel marketing programs, improvements to the customer experience, and enhanced incentive structures to drive sales growth. From February 2011 - October 2011, served as Business Manager, Gift Cards & Financial Services (Walmart credit card, prepaid debit card, money transfers, check printing, tax preparation). Select achievements: - Authored strategic plan for consumer and corporate (B2B) gift cards business that drove +21% YoY sales growth via refinement of customer personas, improvements to tech and UX, and optimization of sales and marketing investments. - Partnered with store operations and engineering teams to enable redemption of digital gift cards in brick-and-mortar stores, increasing adoption of digital gift cards by 167% and improving margin by 18% in the first year. - Negotiated terms and defined the customer experience for new co-branded money transfers business on Walmart.com. Exceeded sales targets for the business by 56% in the first year.

• Product Manager, Health & Wellness

  • Oct 2009 - Jan 2011

  San Bruno, CA Planned and executed online and multi-channel initiatives to create a best-in-class customer experience for the online Pharmacy, Vision, and Clinics categories. Translated business strategies and financial goals into product strategies and roadmaps, led cross-functional teams to define product requirements, and managed relationships with stakeholders and partners. Select achievements: - Led 40-person cross-functional team to develop an online enrollment portal for the industry’s… Show more Planned and executed online and multi-channel initiatives to create a best-in-class customer experience for the online Pharmacy, Vision, and Clinics categories. Translated business strategies and financial goals into product strategies and roadmaps, led cross-functional teams to define product requirements, and managed relationships with stakeholders and partners. Select achievements: - Led 40-person cross-functional team to develop an online enrollment portal for the industry’s first co-branded Medicare plan, generating an incremental $500M annually. - Built a business case and developed a go-to-market strategy for Walmart’s first category-specific mobile app for pharmacy, which processed 19% of all online refill transactions within 6 months of launch and improved CSAT scores by 22%.



Barnes & Noble, Inc.

• United States
• Retail
• 700 & Above Employee

• Business Analyst, Store Systems

  • Jul 2004 - Jun 2007

  New York, NY Responsible for business analysis, requirements definition, quality assurance, and project management for proprietary customer service and inventory management systems used in over 800 Barnes & Noble and B. Dalton stores. Aligned system functionality with customer needs, operational procedures, and business strategy.



Provenir

• United States
• Software Development
• 200 - 300 Employee

• Senior Platform Consultant

  • Aug 2002 - Jun 2004

  Led a 5-person team to design, configure and test a risk decisioning platform for a major bank.