Experience

Guidoor

• Software Development
• 1 - 100 Employee

• Co-Founder and CEO

  • Jan 2022 - Present

  Based on Web3 tech, self-owned profiles and personal tokengates empower experts to partner with their 100 true supporters - they create, refer, and earn together. Based on Web3 tech, self-owned profiles and personal tokengates empower experts to partner with their 100 true supporters - they create, refer, and earn together.



Blocto (portto)

• Taiwan
• Software Development
• 1 - 100 Employee

• Advisor

  • Dec 2019 - Present

  portto is a blockchain technology company dedicated in making blockchain applications and services simple so everyone can use it without hassle.Blocto is a wallet based on smart contracts, serves as your entrance to blockchain world.I believe portto will become "Steam for Dapps" among Web3 landscapes. portto is a blockchain technology company dedicated in making blockchain applications and services simple so everyone can use it without hassle.Blocto is a wallet based on smart contracts, serves as your entrance to blockchain world.I believe portto will become "Steam for Dapps" among Web3 landscapes.



ProductTank Taipei

• Taiwan
• Non-profit Organizations

• Speaker & Organizer

  • Mar 2016 - Present

  • Organized a community of 1K+ people with 5 good friends and promoted a culture of learning by sharing• Escalated to one of the leading communities among internet or software companies in Taiwan in 2 years• Invited 30+ speakers in 20+ free events, each with 60-200 participants; delivered 2+ sharing as a speaker• Hosted Marty Cagan's speech in Taipei; invited 4 sponsors, attracted 400+ registers, and hosted 200+ attendees; translated the 120-min event recording and edited into readable transcript, which attracted 50k+ views



Pinkoi

• Taiwan
• Technology, Information and Internet
• 100 - 200 Employee

• Product Management Lead

  • Jul 2020 - Sep 2021

  Marketplace for designers and craftsmen of independent consumer brands throughout 6 countries, funded by Sequoia India• Landed as the first PM in company’s 7-year history; conducted trainings for Product Design Team; advised 3 Project Owners on shaping milestones and OKRs; improved team performance and reputation• Established Product Management Team; recruited, trained, and coached 3-4 Product Managers• Assisted Chief Product Officer in organizational change during 100% increase of company size; set up team routines, discovery-delivery processes, and achieved bi-weekly release speed within 6 months• Introduced Product Roadmapping methodologies and facilitated quarterly planning cycles for 4 product squads with CPO, CTO, and CEO

• Product Manager

  • May 2018 - Jun 2020

  • Led a squad of 7 teammates and owned “Shop Manager”, which is a seller-facing product with B2B nature; redesigned international shipping fees system for enforcing global expansion strategy; repaid technical debt aggregated in past 7 years; uplifted purchase transaction rate by 15-25%; resulted in 90%+ user satisfaction• Redesigned “Product Detail Page” in 7 months, which is a consumer-facing feature with B2C nature; adjusted development process and accelerated release pace to once every 1-2 week, up by 400-600%; uplifted transaction rate by 40-50%• Led a research task force for a year, which is composed of User Researcher, Data Scientist, and Market Analyst; improved consumer re-engagement by refining segments based on RFM model; uplifted repurchase rate by 37%; increased Return-On-Ad-Spend (ROAS) by 40%; activated company-wide strategy and tactics on improving repurchase



KKTV Co., Ltd

• Entertainment Providers
• 1 - 100 Employee

• Team Lead, Growth & Analytics Team, Product Operation

  • Sep 2017 - Feb 2018

  Video streaming startup owned by KKBOX Group and invested by Infinity Venture Partners, acquired 2M+ registrations in Taiwan within 1 year• Recruited and built the first 4-people Growth Team in 2017; delivered internal trainings on growth methods for the Group• Supervised and facilitated collaboration between growth team, design team, and data team for building and testing content recommendation features during user on-boarding; uplifted 20% user activation and 45% retention• Prevented pre-mature scaling of a new product by escalating data evidences of user retention and engagement; saved millions of NTDs and weakened negative user experience within 2 weeks after product launch• Addressed new product directions by rapid testing of multiple diverse assumptions and triangulating quantitative and qualitative studies within 1 month; delivered prototypes and mock-ups with design team every week• Boosted customer engagement and conversion by surveying and integrating cross-channel marketing automation tools based on Machine Learning and AI; saved millions of NT Dollars during contract negotiation, lowered 40% proposed price• Fostered growth mindset and data-driven culture in the company by leveraging data analytics and hosting workshops

• Growth, Marketing Team, Business Development & Product Operation

  • May 2016 - Aug 2017

  • Landed as the first growth profession within KKBOX Group in 2016; designed and facilitated adoption of user behavior analytics and event tracking instrumentation to propel fast reaction• Supported marketing and business development projects by compiling custom analyses based on SQL, Amplitude Behavior Cohorts, Facebook Analytics, and third-party data; uplifted 40% digital ads efficiency and drew custom audience profiles• Exploited growth opportunities by establishing experimentation processes along user journey; completed 26 experiment batches with a 15-people product development team within 18 months, with some achievements in the following• Uplifted up 10% user retention by testing end-of-drama-episode recommendations• Uplifted 21% subscription conversion by highlighting cross-platform experience via push notifications• Lowered 25% user cancellation rate by validating discount programs with customer success team



Apexlearn Inc.

• CEO

  • May 2015 - Mar 2016

  Seed-stage EdTech startup for adult English learning• Strategized and developed company growth roadmap by identifying key operating assumptions of SaaS freemium business as well as building financial and user growth projections; sourced 30+ potential investors within 5 months• Restructured holding company from Taiwan (R.O.C.) to Cayman Islands, formulated stock purchasing agreements, and communicated terms with team; obtained buy-in from all team members and augmented company stock structure• Led joint marketing campaign with e-commerce startup by transforming potential conflict into partnership; achieved paid user growth of 20% month over month for nine months• Initiated adoption of Scrum development process to shape new product design and scope; streamlined team collaboration process, accelerated product prototyping, and shipped out beta version within 1 month

• Growth Engineer

  • Oct 2014 - Apr 2015

  • Integrated analytics along user journey and validated healthy growth; motivated team to foster growth-oriented actions• Executed paid advertising, direct emails, and referral program with marketing; maximized acquisition cost efficiency



StorySense Computing

• IT Services and IT Consulting

• Growth Hacker

  • Sep 2013 - Sep 2014

  Pre-A-stage startup specialized in information retrieval and artificial intelligence• Integrated Lean Analytics with development cycle by redefining KPI and installed the hypothesize-build-measure discipline• Shifted focus from vanity metrics to meaningful user actions; lifted user retention to historical height since product launch• Streamlined workflow between Product Manager, User Researcher, Designer, and Marketer by prioritizing missions

• Product Development Assistant, Part-Time Intern

  • Mar 2013 - Aug 2013

  • Interviewed potential target users and formulated product directions for 10 different prototypes• Programmed automation tools for analyzing product user logs and extracting behaviors of heavy users

• Algorithm Development Assistant, Part-Time Intern

  • Feb 2012 - Aug 2013

  • Analyzed address naming patterns and devised Regular Expressions; accelerated expansion to 32 countries in 6 months



Internet Research Lab, National Taiwan University (NTU)

• Research Assistant

  • Sep 2011 - Aug 2013

  In Group of Computer Science, Graduate Institute of Electrical Engineering, NTUOne of Taiwan's leading academic research labs in computer networking led by Dr. Wanjiun Liao• Master thesis: Congestion-Triggered Adaptive Routing in Data Center Networks• Delivered knowledge of networking industry’s latest developments to entire lab, based on extensive surveys of Software-Defined Networking, OpenStack, and Data Center Infrastructure• Attracted over 20,000 views by uploading research presentations to Slideshare and earned top 2% popular content on 2013 • Independently took online courses of Machine Learning, Python Programming, and Gamification on Coursera



903 Recruit Training Regiment, R.O.C. Reserve Army

• Mental Health Specialist

  • Oct 2010 - Sep 2011

  Equivalent to Corporal with SpecialtyEnlisted for 11-month mandatory military service through Officer Candidate Exams• Interviewed and filtered out soldiers with potential metal problems, administered aptitude and personality tests, collected and recorded data, and maintained thousands of personnel documents• Developed a database system by utilizing existing Microsoft Excel and Word functions• Facilitated tedious routines of maintaining and producing documents of thousands of recruits



MediaTek

• United Kingdom
• Printing Services

• Assistant Engineer, Summer Intern

  • Jul 2010 - Sep 2010

  In Device Modeling Department, Circuit Technology DivisionWorld’s Top 5 fabless IC design company for wireless communications and multimedia solutions• Developed automation tools by systemizing manual simulation processes; uplifted efficiency 1000% and saved 90% cost In Device Modeling Department, Circuit Technology DivisionWorld’s Top 5 fabless IC design company for wireless communications and multimedia solutions• Developed automation tools by systemizing manual simulation processes; uplifted efficiency 1000% and saved 90% cost



World Model United Nations 2010 Taipei

• President

  • May 2009 - Jun 2010

  Led NTU Host Team, co-organized with Harvard University TeamThe largest student-run conference in Taiwan at the time, with 2000 participants from 50 countries and 200 universities• Won over 8 universities from 4 continents in collaboration with 13 teammates for 2 years on producing bidding proposal• Established team of 403 students, which grew from 13 within 6 months; raised and allocated NT$14 million funds• Negotiated with and integrated resources from 363 external contractors, providers, sponsors, and government sectors• Strategized and executed event design, logistics, and personnel training in cooperation with 8 Harvard students