Head Of Business Development

• Apr 2020 - Present

1. Researched & composed the company's marketing strategies & tactics. 2. In charge of Digital Marketing (SEO, SEM, SMM) from Brainstorming to Implementation 2.a. Increase organic website traffic from <100 a month to > 5000 a month with a focus on Holistic SEO (keyword research, content marketing, technical SEO, etc.) 2.b. Create a functional omnichannel marketing strategy (offline, social media and website) 2.c. Set up an optimal SEM and SMM dashboard 3. Developed & Grown the online business from 0 to 9 figures (in IDR) in ~1 year whilst maintaining positive EBITDA 4. Hire, Lead & monitor the teams along several divisions (Marketing, Operations, Sales & Customer Service) and regions. 5. Lead partnership initiatives resulting in formal partnerships with Maxim, KoinWorks, Suppliers & more 6. Lead the expansion from 7 outlets to ~80 outlets with Franchise & Partnership initiatives. Show less

President

• Jul 2018 - Aug 2019

Vice President

• Nov 2017 - Jul 2018

Student Partner

• Mar 2019 - May 2019

As a student partner in Amartha, I worked together with the CEO Office team to follow up the results of BCG Giving Back for Amartha. We were tasked in developing a pilot project of a new business line for Amartha. The project itself focuses on Bogor Area and we worked with the local team there to conduct observation and interviews. In the end, we presented our findings to Chief Commercial Officer of Amartha, Mr. Hadi Wenas. Currently, the project is being developed into a new business line by Amartha. Show less

Associate

• Oct 2018 - Jan 2019

Intern

• Jun 2018 - Oct 2018

Merchandising

• Mar 2017 - Jan 2018

Marketing

• Apr 2017 - May 2017

Merchandising

• Nov 2016 - Apr 2017

- Fulfill budget requested by chairman of the event - Communicate what and when to sell goods and merchandise - Managed to gain almost half of budget under 1 month - Fulfill budget requested by chairman of the event - Communicate what and when to sell goods and merchandise - Managed to gain almost half of budget under 1 month

Business Development Intern

• Jan 2017 - Feb 2017

Managed to comprehend the business model of Local shipping company specialized in shipping containers Managed to comprehend the business model of Local shipping company specialized in shipping containers

Administrator

• Oct 2016 - Dec 2016

- Managed to invite 38 teams from maximum 40 teams - Communicate scheduling to fellow Administrator and participants - Managed to record participant informations - Responsible as a bridge between participants and committee - Managed to invite 38 teams from maximum 40 teams - Communicate scheduling to fellow Administrator and participants - Managed to record participant informations - Responsible as a bridge between participants and committee