Experience

Focus Technologies

• Singapore
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Managing Director

  • Sep 2021 - Present



Green Instruments

• Denmark
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Managing Director - Green Instruments SG

  • Sep 2018 - Sep 2021

  Setup of regional sales and aftermarket service centre for Green Instruments A/S focusing on monitoring and environmental protection equipment which facilitates safety operation for the customers in the marine and land base industry. • Development of 5 years business plan, market segment, competitive analysis, marketing plan, sales plan & implementation, annual budget with profit and loss projection. • Setting up of human resources, accounts, sales, operation and service departments and system. • Recruitment, staffing and implementation of operational system and processes. • New Project sales with design specification, installation and commissioning at shipyard, ports and anchorage in S.E. Asia countries, China, Taiwan, Japan, Korea, South Africa, Sri Lanka and South America. • Channel management of agents/distributors in S.E. Asia region. • Asia Aftermarket sales and services hub with local workshop and warehouse to support S.E. Asia countries, China, Taiwan, Japan, Korea and India. • Annual Calibration and warranty repair for shipowner and shipmanagers in S.E. Asia countries. • Planning, sourcing, project management and renovation of new Regional Sales and Service Center with workshop and warehousing facilities. • Setup and certification of office, workshop and warehouse facilities to bizSAFE requirements. • Asia Regional Training Centre on Green Instruments products and system to scrubber manufacturers, shipowners, shipmanagers, marine superintendent/engineers, project and commissioning team. Products: - Scrubber Water Monitoring System to MEPC. 259(68) – IMO 2020 - Continuous Emission Monitoring System to MEPC. 259(68) – IMO 2020 - NOx/O2 Analyzing System - Green laser technology Smoke Density Monitoring System - Ambient Oil Mist Detection System - Inert Gas Oxygen Analyzing System for IGG and Stack Gas - Exhaust Gas Economizer (EGE) Monitoring and Boiler Monitoring System - Kitchen Exhaust Duct (KED) Monitoring System Show less



IMI CCI

• United States
• Mechanical Or Industrial Engineering
• 700 & Above Employee

• Senior Manager, New Construction & Aftermarket

  • Nov 2009 - Jan 2018

  • Plan and develop go to market strategy and initiatives for ASEAN New Construction and Aftermarket on greenfield and severe service projects and upgrade in Power, Oil & Gas, Refining, Petrochemical and Pulp & Paper Industry. • Create and manages long-term forecasts for new construction projects and aftermarket sales achievement, utilization of tracking and performance measurement systems to ensure deliverable are achieved. • Develop solution based technical value selling for aftermarket sales team, business partners and end user. • Conduct application and product training (CCI, Sulzer, BTG, ABJ, STI, B&R, Remosa, Z&J, Orton) and development program for sales team and business partners (agents). • Organize exhibitions, customer seminars and training with marketing and engineering department. • Develop turnkey and outage management system for field service/commissioning team with hands-on and on-site experience. • Petrochemical lead for Southeast Asia for Remosa, Z&J, TH Jensen, STI and Orton products. • P&L responsibility for ASEAN with SG&A, booking forecast, book to ship and cash conversion. • Planning for setup of Control Valve assembly line, Valve Automation Center & PRV testing facilities in Singapore. ▪ Products: Control & Isolation Valves and Actuation ▪ Brands: CCI, Sulzer, BTG, ABJ, Bopp & Reuther, Remosa, Z&J, Orton and STI. ▪ Application: Compressor Anti-surge, Choke, Pump Recycle, Overboard Discharge, Turbine Bypass, Spraywater, Feedwater, Desuperheating, Pressure Relief and Fluid Catalytic Cracking. Show less



Tyco

• Ireland
• Security and Investigations
• 700 & Above Employee

• Industry Mgr - Petrochemical & Chemical; Country Mgr - IndoChina, Indonesia, Philippines & Brunei

  • Sep 2006 - Oct 2009

  • Industry Manager – Petrochemical and Chemical Industry, formulate sales and marketing strategies for Petrochemical/Chemical Industry in S.E. Asia. • Market development, planning and implementation of strategies/plan for Vietnam, Myanmar, Cambodia and Laos PDR market. i.e. evaluation, selection and appointment of distributors/agents i.e. marketing plan, training and exhibitions. • Global Key Account Management and project coordination with Tyco’s S.E. Asia regional team to maximize result and manage global pricing agreement. • Support regional sale offices in product training for KTM, Neotecha, Descote, Klein & TBV. • Organize regional training and development plan for Tyco S.E. Asia staff and distributors personnel. Conduct product training for EPC’s design and project engineers. Train Project and MRO sales team in the S.E. Asia region. • Implementation of sales plans, drive industry sales teams and project management. Service and maintenance contract and setting up of local service facility. • Country Manager with P&L responsibility for Indonesia, Philippines, Brunei, Vietnam, Myanmar, Cambodia and Laos PDR with regional support staff, sales office and distributors. • Outstanding Achievement Award for significant contribution to the success of MOC Project, Thailand for Financial Year 2008. • Completed 160 hours of intensive Six Sigma Black Belt training in Operational Excellence by Tyco/ADT Asia Pacific Master Black Belt instructors. Show less



Base Control Engineering

• Singapore

• Regional Manager, ASIA

  • Dec 2000 - Aug 2006

  Market development, sales, marketing and project management within Asia for Marine and Offshore control instrumentation i.e. System manufacturer and integrator of complete Level, Pressure, Temperature and Valve Control Systems. • Development of business plan, market segment, competitive analysis, marketing plan, sales plan & implementation. • Review new SOLAS requirement with Research and Development (R&D) department for the design and develop new monitoring system. • Work with R&D and production department on proto-type for third-party laboratory testing and certification to Marine Type Approval – LR, DNV, ABS, NK and CCS. • New Project sales with design specification to shipowner, marine design house and consultants. • Survey and inspection of new building vessel for system design, installation and commissioning at shipyards and anchorage in S.E. Asia countries and China. • Channel management of agents/distributors in S.E. Asia countries and China. • Asia Aftermarket sales and services hub with local workshop and warehouse to support S.E. Asia countries, China, Taiwan, Japan, Korea and Australia. • Annual Calibration and warranty repair for shipowner and shipmanagers in Asia Pacific region.  Products: - Cargo Tank Level & Temperature Monitoring System - Cargo Tank High / Overfill Alarm System - Cargo Secondary Vapor Pressure Alarm System - Cargo Tank Pressure Monitoring System - Cargo Hold Water Ingress Detection and Alarm System - Cargo Oil Pump Temperature Monitoring System - Pump Room Gas Alarm System - Pump Room Bilge Alarm System - Boiler Automation Combustion Control System (A.C.C) - Ballast Tank Level Gauging System - Hydrocarbon Gas Detection System - Vapor Emission Control System - Engine Room Alarm & Monitoring System - Hydraulic Valve Control System Show less



Tyco

• Ireland
• Security and Investigations
• 700 & Above Employee

• Senior Sales Engineer

  • Aug 1994 - Dec 2000

  Sales and Marketing to Commercial & Industrial (HVAC), Semiconductor, Water & Wastewater, Pharmaceutical, Power, Petrochemical & Chemical, Marine & Offshore industries. • Management of distributors (Mid-Continent, Eriks, Safe Industries) in Singapore and Malaysia (Johor Bahru) for Tyco Flow Control range of products. • Specialist in Marine & Offshore Remote Control Valve Packages – Control system, console, actuator, valve, tank level gauging & accessories. • Product Specialist for KTM, Descote, Neotecha, TBV, Biffi and Electric Actuators. • Project Management and commissioning of projects – HVAC, W&WW, Marine & Offshore. • Pioneer and implementation of Tyco Technical Service (TTS) - aftersales commissioning and MRO in Jurong Island and mainland Singapore. Show less



GRP Limited

• Singapore

• Sales & Service Executive

  • Jul 1992 - Jul 1994

  Sales and Marketing to Oil & Gas, Marine & Offshore, Shipbuilding and Industrial sector. • Life-saving appliances for commercial and military industry – liferaft, lifejacket, inflatable rescue boat & accessories. • Industrial hoses – high pressure flexible pipes, rotary, floating, submarine, dredging, composite, stainless steel & industrial hoses. • Fenders – Pneumatic, Rubber & Foam Fenders. • Hydraulic hose and fittings Service Executive – Marine Safety Equipment in-charge of liferaft, lifejacket, inflatable rescue boat “Authorized Service Station” with a team of service technicians. • Certified for Inspection and Servicing of “Dunlop & Beaufort” marine and leisure liferafts, offshore lifejackets and Dunlop inflatable rescue boats. • Drafting of Quality Assurance procedure and Work Instructions for Marine Safety Equipment division. • Responsible for Quality Assurance (ISO 9002) implementation for Service Station. • Conduct Training and Demonstration for MINDEF – Republic of Singapore Navy (RSN) and commercial customers. • Conduct periodic audits required by SISIR, Marine Dept., RSN (Navy), USCG and other classification / inspection / surveying / auditing bodies / agencies. Show less



Prudential Assurance Company Singapore

• Singapore
• Financial Services
• 700 & Above Employee

• Life Insurance Agent

  • Jul 1988 - Nov 1991

  • Sales and servicing of life insurance, general insurance and financial planning. • Recruitment, training and training of life insurance agents for agency unit. • Certified Agent – Life Underwriter Association Training Course (LUATC) • Sales and servicing of life insurance, general insurance and financial planning. • Recruitment, training and training of life insurance agents for agency unit. • Certified Agent – Life Underwriter Association Training Course (LUATC)



Singapore Army

• Singapore
• Armed Forces
• 700 & Above Employee

• Divisional Signal Project Officer & Operational Trainer

  • Dec 1985 - Jun 1988

  • Enlisted in SAF, undergo Infantry training (1/86) and Signal Officer training (12 SOCC). Commissioned as Signal Officer and posted to Army Division Signal Battalion. • Reassigned to Army Division Headquarter as Signal Project Officer assisting in the development of communication plan, organisation structure, manpower staffing and full equipping of new Signal Battalion. • Drafting of Standard Operating Procedure (SOP) for Division Signal Battalion, Brigade Signal Companies and Battalion Signal Platoons. • Training of operational ready Brigade Signal Companies, Battalion Signal Platoons officers and specialist during annual in-camp-training. • Operational training and evaluation of Brigade Signal Company and Battalion Signal Platoon to meet operational ready requirement. • Reassigned to Army Brigade Signal Company as Operational Officer throughout Operational Ready status prior to unit stand-down. Outstanding performance award for Brigade full troop exercise Oct-Nov 1999. Show less