Experience

The Heirloom Collective, Inc.

• United States
• Alternative Medicine
• 1 - 100 Employee

• The Heirloom Collective

  • Mar 2023 - Present

  Bernardston, Massachusetts, United States



WhistlePig Whiskey

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• CMO

  • Jan 2019 - Mar 2023

  Shoreham, Vermont



Rossignol Dynastar Lange - Rossignol Group North America

• Director of Marketing

  • Feb 2013 - Jan 2019

  Park City, Utah 1. Brand, Communications and Marketing • Develop, implement, and manage brand and marketing plans for Rossignol, Dynastar, Lange and Look in the North America business unit. • Translate business unit objectives and develop brand portfolio objectives, strategies and plans to facilitate business unit growth. 2. Marketing budget • Plan, forecast and implement the marketing, brand and communications operational budget. 3. Manage marketing and brand agencies… Show more 1. Brand, Communications and Marketing • Develop, implement, and manage brand and marketing plans for Rossignol, Dynastar, Lange and Look in the North America business unit. • Translate business unit objectives and develop brand portfolio objectives, strategies and plans to facilitate business unit growth. 2. Marketing budget • Plan, forecast and implement the marketing, brand and communications operational budget. 3. Manage marketing and brand agencies / suppliers • Negotiates with media agents to secure agreements for translation of materials into other media. • Develop marketing and brand collateral. 4. Oversee corporate communications activities • External communications and systems • Internal communications and systems • Public relations efforts • External vendors and consultants 5. Manage marketing, brand and communication departments • Supervise Marketing Manager, Digital Strategist, Communications Manager, Marketing Coordinator, Team Managers and Regional Marketing Manager(s). • Make staffing and hiring decisions within marketing department. • Build and develop a marketing team which is competent, commercially astute, dedicated and efficient. 6. Corporate alliances / Strategic Partnerships • Conceptualize, develop and negotiate all Strategic Partnerships Show less



Rossignol

• Sporting Goods
• 1 - 100 Employee

• Dir. Sports & Partnership Marketing

  • Aug 1994 - Feb 2013

  Conceptualized, constructed and managed a new Sports Marketing & Promotions division, which is comprised of 17 hand-selected specialists, including: 10 marketing & promotion field specialists; 3 team managers; 2 race program coordinators; a marketing coordinator; and an administrative assistant. The SMP field force is responsible for brand activation, retail training and pro sales at over 300 events per year.  Developed innovative and comprehensive marketing / promotional concepts… Show more Conceptualized, constructed and managed a new Sports Marketing & Promotions division, which is comprised of 17 hand-selected specialists, including: 10 marketing & promotion field specialists; 3 team managers; 2 race program coordinators; a marketing coordinator; and an administrative assistant. The SMP field force is responsible for brand activation, retail training and pro sales at over 300 events per year.  Developed innovative and comprehensive marketing / promotional concepts, coupled with strategic deployment and activation intended to create brand awareness and loyalty with the consumer franchise.  Conceptualized, created and managed brand integration and product placement in the following segments: event; film; movie tour; television; web; athlete and new form media.  Developed, negotiated and maintained relationships with both endemic and non-endemic corporate partnerships.  Explored and created event based branding opportunities including budget forecasting and execution for all aspects of brand integration in the following events: Olympic Games; World Cup events; Winter and Summer X-Games; US Open and Mt Hood Summer Camps.  Managed all TV, film and digital initiatives, created and managed all contracts, as well as athlete direction and placement.  Managed brand placement in TV and Movie productions such as Discovery channel’s “American Chopper”, ABC’s “Jeep World of Adventure” and Sony picture’s “Steep”.  Conceptualized and produced all brand / product photo-shoots and digital asset capture.  Was responsible for negotiation of all athlete contracts. Conceptualized and created the strategic direction for each athlete to maximize genre-specific branding opportunities and exposure. Show less