Experience

The Mighty

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Ad Operations Manager

  • Mar 2022 - Present



Chicago Tribune Media Group

• United States
• Newspaper Publishing
• 700 & Above Employee

• Digital Marketing Specialist

  • Jun 2019 - Feb 2021

  • QA/troubleshoot active campaigns • Creative implementation, and 3rd party measurement discrepancies • Execute digital orders, and oversee creative development for all digital advertising • Monitor, analyze, and proactively create solutions to retain and grow digital revenue • Report monthly metrics to Account Executive and client • Communicate and create one sheets on successful digital campaigns • Communicate available digital inventory percentages, digital news, and vendor updates to staff • Assist Account Executives with digital fulfillment/creative support • Performs other duties as assigned



TEGNA

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• DIGITAL SALES SPECIALIST

  • Mar 2016 - Feb 2019

  Responsible for handling 3.2 million in Digital Revenue in 2018 in a timely and accurate manner Communicated digital inventory availability and operation plans/strategies to Account Executives, Account Managers, and clients while acting as their customer support coordinator Supported the sales team with developing creative multimedia recommendations utilizing the digital product suite (search engine marketing and optimization, reputation management, display ads, retargeting ads, mobile ads, email, OTT, social media, YouTube, etc.) Created and organized sales presentations, request audits, and special pricing if required while partnering with vendors, marketing teams, and the account executives to present information that appeals to the client Digital Creative Scheduling and resolved issues such as missing creative feedback or documentation that would prevent us from properly fulfilling a campaign Verified order accuracy after the accounts have been entered into Wide Orbit with what has been requested in Salesforce Executed digital campaigns and created follow up reporting in collaboration with Account Executives Monitored campaign delivery to verify campaign is pacing properly and delivering the proper creative in line with the client's expectations Assisted in special projects such as live events including NFL, Olympics, NBA



Self Emplyoyed

• Independent Business Consultant

  • Jun 2012 - Feb 2016

  Worked with businesses to establish priority placement on top search engines and websites Designed business plans to reinforce value and profit Claim Google Places – Maps for businesses Maintained digital listings and reputation management Worked with businesses to establish priority placement on top search engines and websites Designed business plans to reinforce value and profit Claim Google Places – Maps for businesses Maintained digital listings and reputation management



AT&T

• United States
• Telecommunications
• 700 & Above Employee

• Area Sales Manager - Internet

  • May 2006 - Feb 2012

  Regional Subject Matter Expert for search engine marketing (SEM) and yp.com. Managed the assigned sales objectives/goals of the sales agents and local sales offices by integrating daily practices with best practices Showed effective management of territory and client-base to meet and exceed individual and division/branch revenue objectives Worked with local sales representatives to assist in the sale of SEM and YP.COM products through field coaching, training, and collateral Delivered sales presentations to local business customers through joint and/or team selling with the local sales representative, as well as through solo selling Acted as a liaison between customer service, help desk representatives, and sales force Obtained leads for up sell opportunities from sales agent, cold-calls, and networking follow-up and secured appointments Attended regional meetings to keep apprised of business, product, and selling and strategy developments Coordinated with local and regional providers of content for cross-promotional, reciprocal linking, and business development initiatives Worked with new and existing businesses to provide continued quality digital advertising campaigns to help local business owners reach their marketing goals Cultivated new business to grow client base through cold calling and lead generation Worked with local management and trained staff to develop sales strategies Google Adwords & Yahoo! Certified, with expertise in local search engine marketing