Experience

C-A-L Ranch Stores

• United States
• Retail
• 100 - 200 Employee

• Vice President of Marketing

  • Mar 2019 - Present

• Director of Marketing

  • Sep 2018 - Mar 2019



Dome Technology

• United States
• Construction
• 1 - 100 Employee

• Vice President of Marketing

  • Feb 2016 - Present

  • Conduct marketing research to determine strategy or change in focused industries • Drive brand awareness and marketing strategy which will result in achieving yearly sales goals • Forecast current and future market trends • Complete B2B and competitor trend analysis • Manage content releases and copywriters submission- White papers, project profiles, news releases • Manage all aspects of printed and digital material as well as the company website. • Plan and execute hosted events to foster relationships with current and future customers • Build relationships with existing customers Show less



Melaleuca:The Wellness Company

• Personal Care Product Manufacturing
• 700 & Above Employee

• SR OPERATIONS MANAGER- MELALEUCA

  • Sep 2012 - Feb 2016

  •Vision and Growth- Led incremental promotions to double digit growth in revenue, margin, movement.•Leadership and Project Management- Manage an annual convention managing a $550,000 budget, nearly 100 employees & vendors, with attendance of over 7,000 customers.•Store/Retail- Manage 5 retail stores across North America with over $20 million in annual sales.•Publication and Promotions- Led team that manages a monthly order insert and email blasts that go to nearly 500,000 customers each month in North America•Organization and Communication- Direct all cross category promotions and calendaring for publications, web windows and electronic communication. Show less

• SR BRAND MANAGER- STRATEGIC INITIATIVES

  • Jun 2011 - Aug 2012

  •Strategy & Initiatives- Establish and execute key strategies and initiatives to increase product trial, household penetration, and repeat purchase of over 350 wellness products•Competitive Analysis- Worked through contract with Symphony IRI Group to purchase and secure industry pricing data and compare internal pricing to ensure price competitiveness•Streamline and Standardization- Developed a domestic & international product introduction process that will be used for new and improved product introductions•Collaboration and Cohesion- Increased awareness and collaboration through the development a uniform product calendar bringing stronger cohesion and planning to management and ensuring all marketing channels are utilized•Product Trial- Led an effort to increase product trial by launching low cost single-use sample products Show less

• Brand Manager

  • Oct 2007 - Jun 2011

  Recipient of annual Spirit Award for work inside and outside of company. Only 2 awards given each year.Brand manager over 80 products with annual sales of over $136 million.Project manager brining several new and improved products to market including- chocolate bar, protein bars, as well as joint health, antioxidant, blood pressure, and heart health supplements.Manage over $360,000 annual category budget ensuring all expenditures are planned and stay within budget.Managed all promotions within the category following a strategy I developed focusing on latest product launch, strategic drivers, and high margin products. Ensure all writing, print and review deadlines are met.Meet frequently with our General Council and Research and Development departments to ensure products in development meet all regulatory and label claim accuracy.Planned & executed annual Convention Booth managing a dozen employees and several spokespeople for our products ensuring budgeting category budget was met. Show less



Melaleuca, Inc

• Business Marketing Manager

  • Mar 2005 - Oct 2007

  Managed 16 service based departments with combined gross revenues exceeding 6.5 million per year. Departments include; Credit Card, Health Care Savings Card, Medical Insurance, Phone service, Vehicle Savings, Mortgage Services, Vehicle Warranty.Worked closely with vendors/partners ensuring a cohesive relationship between our companiesPlanned, scheduled and approved ads promoting company services in magazines, inserts, and web.Review contract renewals and new/proposed contracts with management and General Council to ensure service will have long term benefits for our company as well as our partners.Directed quarterly call center promotion for over 800 associates. Promotion includes financial planning, contest organization and execution of promotion.Responsible for training over 60 services support line associatesResponsible for budgeting responsibilities of 21 departments ($4.6m p/year)Grew account portfolio over 10.2% from 2005 to 2006 Show less

• International Forecaster & Planner

  • Dec 2003 - Mar 2005

  Managed inventory flow (over 600 inventoried products) to the United Kingdom, Australia, and New Zealand; shipping over $2.2 million of inventory per quarterSuccessfully launched over 140 new items in 3 different countries in one yearDecreased shipping costs to Australia by $6,500 a quarter through development of a critical inventory report assisting in more timely shipments, balancing safety stock and increasing inventory turnsDeveloped product movement trend analysis, forecasting tools, and mutually shared critical inventory reports Show less

• Senior Financial Analyst

  • Jun 2002 - Dec 2003

  Responsible for financial analysis of all new product and promotions in Personal Care and Logo categoriesDirected two annual employee sales generating $40,000 in sales and saving $35,000 in potential scrap costsDeveloped dynamic product movement/revenue/profit trend analysis utilized by Marketing, Forecasting & Planning and Finance DepartmentsHeaded inventory reduction sale resulting in over $230k in profit, and over $205k in potential scrap cost savings, and over $40k in carrying cost savings.Completed ROI on capital expenditures Involved in capital budgeting (26 Departments with $12,922,488 in total annual budgets)Lead category teams in implementation of profit improvement projectsProvide analytical and problem solving support for key managers and VPsAnalyzed proposed projects to ascertain if they are financially justified Show less

• Cost Analyst/Staff Accountant

  • Jan 2001 - Jun 2002

  Assist in implementing new accounting software package in the Cost Accounting Dept (JD Edwards/People Soft)Completing capacity analysis on all company's manufacturing facilities (20 pieces of equipment)Provide management with budget information; analyzing budget to actual variancesMonitor and update standard cost on over $20,000,000 of inventorySupporting department managers on ROI and Capital ExpendituresCompile management reporting package (confidential key indicators, trends, company's financial health) for company president and stockholdersAssist in monthly accounting closeReconciliation of various cash and GL accountsAudit departments expenditures for inaccurate coded items and inconsistencies Show less



Metro Group, Inc

• Controller

  • Oct 2000 - Feb 2001

  Maintain all aspects of the financial statements for the company and affiliated companies Converted companies financial reports into QuickBooks with 7 different classes (departments) Advising president and VPs in financial decision making as well as strategies for ensuring diversity and growth Conducting ratio analysis and key comparisons to competitors in the industry Maintain all aspects of the financial statements for the company and affiliated companies Converted companies financial reports into QuickBooks with 7 different classes (departments) Advising president and VPs in financial decision making as well as strategies for ensuring diversity and growth Conducting ratio analysis and key comparisons to competitors in the industry



Earn As You Learn, Inc

• Controller

  • Apr 1999 - Jan 2001

  Work closely with the company president, officers, clients, employees and investors in advising and negotiations Maintain all aspects of the financial statements Attained 501 (C)(3) status for Teach the Children Foundation Work closely with the company president, officers, clients, employees and investors in advising and negotiations Maintain all aspects of the financial statements Attained 501 (C)(3) status for Teach the Children Foundation



Schvaneveldt & Company

• Accounting Clerk

  • Jan 1997 - Apr 1999

  Preparing and issuing financial reports & general ledger for nearly a dozen businesses Supporting clients in utilizing and maintaining QuickBooks for their companies Assist in clients quarterly payroll tax filings, tax returns, compilations, reviews, and audits Involved in all aspects of public accounting Preparing and issuing financial reports & general ledger for nearly a dozen businesses Supporting clients in utilizing and maintaining QuickBooks for their companies Assist in clients quarterly payroll tax filings, tax returns, compilations, reviews, and audits Involved in all aspects of public accounting