Experience

Cardenas Markets LLC

• United States
• Retail Groceries
• 400 - 500 Employee

• Vice President Of Merchandising & Analytics

  • Jul 2021 - Present

  Management and responsibility for all aspects of grocery department operations.Vendor/assortment management and decision making Category Management Strategy & ExecutionAd & promotional planning store category floorplan, category schematics and display space Product pricing strategy and maintenance - Both on & off promotionKVI & Competitive StrategiesRules Based Pricing and Price OptimizationWarehouse replenishment and inventory managementStore Perpetual Inventory + CGO (Computer Generated Order) - startup, implementation, and managementForecasting and Budgeting - sales, gross margins, store shrink, rebate income, expenses

• Senior Director of Data Integrity

  • Jan 2020 - Jul 2021

  Direct involvement with all aspects of grocery product merchandising - department budgets and performance, overall market strategy and customer value proposition, category product assortment, pricing (on and off promotion), promotion strategy and planning, placement and execution in-store, Multi-Department Merchandising leader with direct responsibility for Master Data Management, Inventory Replenishment, Retail Pricing and Data Analysis/Merchandising Reporting.Established Rules Based Pricing best practices for everyday retails, including Category Gross Margin targets, Competitive Pricing Rules, and Competitive benchmarking.Direct leadership in evaluation and rollout of Price Optimization software for regular price + promotional assortment recommendations.Improved business processes with Exception-Based reporting (no cost items, daily sales below cost, daily sales above GM% thresholds, etc) to minimize profit margin leakage.Direct involvement and support in Business Requirements, Pilot and Rollout of Perpetual Inventory & Computer Generated Order system for center store Grocery categories.Direct responsibility for merchandising budget and weekly Ad/Promotional forecasts. Created tools and processes to ensure future promotional plans meet sales and gross margin expectations.

• Director, Merchandising Analytics

  • Sep 2017 - Jan 2020

  Provided all analytical support for commodity RFP and vendor negotiations, including $100m primary wholesaler contract renewal.Primary contact and liaison for all merchandising data and processes involving all other corporate departments.Led all Item, Vendor, & Merchandising aspects of integrating 7 acquired stores onto Cardenas system platform.



Smart & Final

• United States
• Retail
• 700 & Above Employee

• Corporate Project Manager

  • Feb 2016 - Sep 2017

  2016 Smart & Final Corporate Associate of the Year FinalistMember of the IT project management team, responsible for coordinating and optimizing projects that support company growth and all other enterprise-wide strategic initiatives.Currently leading simultaneous upgrade of core ERP and WMS system (Symphony EYC GOLD) in parallel with JDA Planning and Analysis module implementations.

• Buying Systems Manager

  • Aug 2015 - Feb 2016



US Foods

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Pricing Analyst

  • Mar 2012 - Aug 2015

  I help lead and guide the division's pricing structure, market strategy, and profitability in relation to price and assortment. Division's annual sales in excess of $750 million, 2013 EBITDA growth was best in enterprise. Create and execute local market strategies for customer segments and product categories to maximize case growth, increase customer count, and overall profitability Provide support and direction for category management and assortment decision-making Negotiate with local and national vendors for incremental funding opportunities to drive sales and increase market share Active management of the product cost, market price, and rebate amounts for more than 12,000 stocked SKUs



Kroger

• United States
• Retail
• 700 & Above Employee

• Market Strategy Analyst

  • Jun 2010 - Mar 2012

  Planning, cost estimating, and project implementation of enterprise wide price reduction initiatives Provide recommendations to senior executives regarding the cost and expected ROI of pricing related market strategy changes or reactions to competitive trends Testing and pilot of price optimization software to aid in category management, assortment and sales planning Planning, cost estimating, and project implementation of enterprise wide price reduction initiatives Provide recommendations to senior executives regarding the cost and expected ROI of pricing related market strategy changes or reactions to competitive trends Testing and pilot of price optimization software to aid in category management, assortment and sales planning



Ralphs Grocery Company

• Retail Groceries
• 700 & Above Employee

• Category Management

  • Jun 2007 - Jun 2010