Jason Lum
Digital Marketer at OPTP- Claim this Profile
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Experience
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OPTP
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Digital Marketer
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Oct 2021 - Present
-Produces and edits all video content (75+ individual pieces) in coordination with the social media content creator for use on product pages, marketing campaigns, and email list sends -Organizes and conducts all product and model photography shoots to the vision of the senior marketing manager for use on the OPTP.com website and catalogs -Tracks and reports on seasonal marketing campaigns run across email, Facebook, Instagram, and Google in order to better optimize campaigns -Manages and creates product pages for all 900+ product listings on the OPTP.com website utilizing basic HTML
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Appleton Area Health
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Video Marketing Intern
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May 2021 - Sep 2021
• Producing over 10 professional videos using Adobe AfterEffects, Adobe PremierePro, and Final Cut Pro X to assist with staff recruitment and hospital service awareness • Coordinating multiple video shoots every week and releasing these videos on a weekly schedule • Responsible for creating a comprehensive marketing plan, including a slide deck and write up, in order to expand awareness of services • Conducting filmed interviews with providers to inform the public on healthcare services offered at the facility
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Sapphire Consulting
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Business Consulting and Services
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1 - 100 Employee
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Consultant
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Jan 2019 - Dec 2020
• Reached out to various companies and UMN alumni to draw sponsorships for the networking dinner • Researched new potential funding opportunities for the Minneapolis Women’s Advocates organization • Coordinated communication between 11 local businesses and the Minneapolis Women’s Advocated organization • Reached out to various companies and UMN alumni to draw sponsorships for the networking dinner • Researched new potential funding opportunities for the Minneapolis Women’s Advocates organization • Coordinated communication between 11 local businesses and the Minneapolis Women’s Advocated organization
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Minnesota Daily
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Newspaper Publishing
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1 - 100 Employee
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Marketing Strategy Intern
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Jun 2019 - Sep 2019
• Created marketing briefs for different campaigns across Instagram, Facebook, and Snapchat • Wrote up social media drafts to be posted on Facebook, Instagram, Twitter, and LinkedIn • Utilized Google Analytics to formulate a social media campaign • Designed social media campaign for Instagram and Twitter to boost user engagement • Created marketing briefs for different campaigns across Instagram, Facebook, and Snapchat • Wrote up social media drafts to be posted on Facebook, Instagram, Twitter, and LinkedIn • Utilized Google Analytics to formulate a social media campaign • Designed social media campaign for Instagram and Twitter to boost user engagement
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Customer Relations Representative
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Jun 2019 - Sep 2019
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UNIQLO
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Japan
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Retail
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700 & Above Employee
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Retail Sales Associate
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May 2018 - Aug 2018
• Utilized past sales data to push products and increase profits • Worked in a team to maintain an organized sales floor • Operated a cash register and handled cash with efficiency • Assisted any customer needs at any time • Assisted management in solving any problems within the store • Utilized past sales data to push products and increase profits • Worked in a team to maintain an organized sales floor • Operated a cash register and handled cash with efficiency • Assisted any customer needs at any time • Assisted management in solving any problems within the store
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Education
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University of Minnesota - Carlson School of Management
Business -
University of Minnesota-Twin Cities