Jason Lum

Digital Marketer at OPTP
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Experience

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Digital Marketer
      • Oct 2021 - Present

      -Produces and edits all video content (75+ individual pieces) in coordination with the social media content creator for use on product pages, marketing campaigns, and email list sends -Organizes and conducts all product and model photography shoots to the vision of the senior marketing manager for use on the OPTP.com website and catalogs -Tracks and reports on seasonal marketing campaigns run across email, Facebook, Instagram, and Google in order to better optimize campaigns -Manages and creates product pages for all 900+ product listings on the OPTP.com website utilizing basic HTML

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Video Marketing Intern
      • May 2021 - Sep 2021

      • Producing over 10 professional videos using Adobe AfterEffects, Adobe PremierePro, and Final Cut Pro X to assist with staff recruitment and hospital service awareness • Coordinating multiple video shoots every week and releasing these videos on a weekly schedule • Responsible for creating a comprehensive marketing plan, including a slide deck and write up, in order to expand awareness of services • Conducting filmed interviews with providers to inform the public on healthcare services offered at the facility

    • Business Consulting and Services
    • 1 - 100 Employee
    • Consultant
      • Jan 2019 - Dec 2020

      • Reached out to various companies and UMN alumni to draw sponsorships for the networking dinner • Researched new potential funding opportunities for the Minneapolis Women’s Advocates organization • Coordinated communication between 11 local businesses and the Minneapolis Women’s Advocated organization • Reached out to various companies and UMN alumni to draw sponsorships for the networking dinner • Researched new potential funding opportunities for the Minneapolis Women’s Advocates organization • Coordinated communication between 11 local businesses and the Minneapolis Women’s Advocated organization

    • Newspaper Publishing
    • 1 - 100 Employee
    • Marketing Strategy Intern
      • Jun 2019 - Sep 2019

      • Created marketing briefs for different campaigns across Instagram, Facebook, and Snapchat • Wrote up social media drafts to be posted on Facebook, Instagram, Twitter, and LinkedIn • Utilized Google Analytics to formulate a social media campaign • Designed social media campaign for Instagram and Twitter to boost user engagement • Created marketing briefs for different campaigns across Instagram, Facebook, and Snapchat • Wrote up social media drafts to be posted on Facebook, Instagram, Twitter, and LinkedIn • Utilized Google Analytics to formulate a social media campaign • Designed social media campaign for Instagram and Twitter to boost user engagement

    • Customer Relations Representative
      • Jun 2019 - Sep 2019
    • Japan
    • Retail
    • 700 & Above Employee
    • Retail Sales Associate
      • May 2018 - Aug 2018

      • Utilized past sales data to push products and increase profits • Worked in a team to maintain an organized sales floor • Operated a cash register and handled cash with efficiency • Assisted any customer needs at any time • Assisted management in solving any problems within the store • Utilized past sales data to push products and increase profits • Worked in a team to maintain an organized sales floor • Operated a cash register and handled cash with efficiency • Assisted any customer needs at any time • Assisted management in solving any problems within the store

Education

  • University of Minnesota - Carlson School of Management
    Business
    2017 - 2021
  • University of Minnesota-Twin Cities
    2017 - 2021

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