Jason Louie
Product Designer at Tightrope Interactive, Inc.- Claim this Profile
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English Native or bilingual proficiency
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Cantonese Limited working proficiency
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Bio
Amber Cummings
Jason is a talented, smart creative and leader, and I enjoyed working with him during my years at Tightrope. I’ve worked with Jason in his roles as a designer, creative optimization manager and creative director. As a project manager myself, I appreciated that he’s always on top of his projects and produces consistent quality work. One of my favorite projects we did together was a form optimization project where Jason’s UX skills helped us gain an over 100% increase in our lead generation forms over the course of about a year. He’s always conscious of usability and trained his team to think about their end user, verifying and optimizing designs with live testing. Jason is an awesome manager; I watched him mentor many junior creatives and he was never afraid to negotiate for his team. As a design lead, he’s able to identify and enhance the talents of those around him to create high-performing and efficient teams. I loved working with Jason and highly recommend him as both a senior UX designer and creative manager.
Amber Cummings
Jason is a talented, smart creative and leader, and I enjoyed working with him during my years at Tightrope. I’ve worked with Jason in his roles as a designer, creative optimization manager and creative director. As a project manager myself, I appreciated that he’s always on top of his projects and produces consistent quality work. One of my favorite projects we did together was a form optimization project where Jason’s UX skills helped us gain an over 100% increase in our lead generation forms over the course of about a year. He’s always conscious of usability and trained his team to think about their end user, verifying and optimizing designs with live testing. Jason is an awesome manager; I watched him mentor many junior creatives and he was never afraid to negotiate for his team. As a design lead, he’s able to identify and enhance the talents of those around him to create high-performing and efficient teams. I loved working with Jason and highly recommend him as both a senior UX designer and creative manager.
Amber Cummings
Jason is a talented, smart creative and leader, and I enjoyed working with him during my years at Tightrope. I’ve worked with Jason in his roles as a designer, creative optimization manager and creative director. As a project manager myself, I appreciated that he’s always on top of his projects and produces consistent quality work. One of my favorite projects we did together was a form optimization project where Jason’s UX skills helped us gain an over 100% increase in our lead generation forms over the course of about a year. He’s always conscious of usability and trained his team to think about their end user, verifying and optimizing designs with live testing. Jason is an awesome manager; I watched him mentor many junior creatives and he was never afraid to negotiate for his team. As a design lead, he’s able to identify and enhance the talents of those around him to create high-performing and efficient teams. I loved working with Jason and highly recommend him as both a senior UX designer and creative manager.
Amber Cummings
Jason is a talented, smart creative and leader, and I enjoyed working with him during my years at Tightrope. I’ve worked with Jason in his roles as a designer, creative optimization manager and creative director. As a project manager myself, I appreciated that he’s always on top of his projects and produces consistent quality work. One of my favorite projects we did together was a form optimization project where Jason’s UX skills helped us gain an over 100% increase in our lead generation forms over the course of about a year. He’s always conscious of usability and trained his team to think about their end user, verifying and optimizing designs with live testing. Jason is an awesome manager; I watched him mentor many junior creatives and he was never afraid to negotiate for his team. As a design lead, he’s able to identify and enhance the talents of those around him to create high-performing and efficient teams. I loved working with Jason and highly recommend him as both a senior UX designer and creative manager.
Experience
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Tightrope Interactive, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Product Designer
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May 2018 - Present
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Nitro, Inc.
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United States
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Software Development
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200 - 300 Employee
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UX Designer
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Feb 2017 - Apr 2018
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Creative Director
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Jan 2014 - Jun 2016
Department Management• Improved Creative department work flow and processes• Build a strong team of Web Designers / Copy Writers / Front End Developers• Hiring manager for new Creative team membersProject Management• Establish Agile Project Management system to organize creative requests• Train incoming project/product managers on department workflow and processes• Scrum Master for Creative project queue• Work side by side with project and product managers to finalize quarterly project roadmapsBrowser Extensions For Downloadable Products• Integrate browser extensions (Mozilla Firefox & Google Chrome) onto landing pages for SEM campaigns• Create workflow for developing production of browser extensions & landing page integration• Direct the UX/UI flow for users installing browser extensions Responsive Media & Apps• Lead responsive mobile updates to existing campaigns for Lead Generation department• Prototype mobile texting app advertised on Google Play Show less
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Creative Optimization Manager
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May 2013 - Dec 2013
Organize tests and measure performance of active web media assets run by the SEM Digital Media department. Performance results are analyzed to produce creative insights to help the Creative Department to form strategy and concepts for creating or optimizing web assets. Creative Optimization• Formulate creative strategy with SEM Marketers to improve performance for active web media • Produce Creative Optimization strategy guide from insights of test results • Lead optimization meetings for performance results & creative insightsManage Projects• Collaborate directly with SEM Marketers to identity campaigns in need of optimizations• Coordinate optimization project specs for creative department• Collaborate with Project Managers to schedule tests• Direct designers, web developers & copy writers to produce various optimization testsWeb Development• Develop landing page optimization tests with minimum of 3 concepts• Build flexible landing page templates to accommodate multiple versions• Set simple HTML/CSS framework for web designers to follow• Integrate third party tools to measure tests (Google Analytics, Optimizely, CrazyEgg heatmaps) Show less
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Senior Web Designer
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Feb 2011 - Apr 2013
Lead Designer for the Lead Generation department specializing in landing page optimization focusing on UI/UX & messaging. Organize collaboration between copywriters & designers. Hosted creative learning sessions that involved creative critiques to further quality of web media produced. Web Media Optimization• Collaborated closely with copywriters to perfect messaging to audience• Utilized various third-party & in-house web tools to optimize and test pages for performance & user engagement. (Google Analytics, Optimizely, CrazyEgg heatmaps)• Redesigned & developed multiple solutions for Lead Gen landing pages that targeted various audiences• Optimized conversion rates of Lead Gen Landing pages over 100%Web Design• Developed affiliate sites to advertise Online Colleges for our Lead Generation department• Designed landing page that required users to interact with complex web forms• Maintain compliance for affiliate sites, updating images & copy• Design responsive landing pages that work on desktop and mobileWeb Development• Pushed for Wordpress adoption to manage sites• Assist in developing Wordpress theme to manage landing pages and microsites• Collaborated with Front End Engineer to develop simple framework to manage complex Lead Generation landing pages• Lead Designer for responsive mobile efforts on Lead Generation landing pages• Produce responsive web form prototypes Team Leadership• Lead creative critiques that analyzed design, messaging, branding & UI/UX• Organized assets of creative inspiration to be shared and discussed weekly• Encouraged workflow between Copywriter & Designers• Ensure a design guide is set for consistency of work between team members Show less
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Web Designer
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Sep 2008 - Jan 2011
Creating web media assets to support the Downloadable Products & Lead Generation departments at Tightrope Interactive. Assets include landing pages, web sites, web application forms & banners.Web Production• Develop pixel perfect landing pages from Photoshop mocks• Produce engaging web Banners• Build reusable HTML template files to speed up production• Organize design assets for other team membersWeb Development• Develop websites & landing pages using HTML & CSS• Debug and maintain web page and websites for browser compatibility• Maintain compliance on Lead Generation web forms• Enable and ensure proper tracking pixels on landing pagesDesign, Branding & Strategy• Mock up web pages & banners using Adobe Creative Suite• Pitch layouts and concept on new projects to SEM marketers• Quickly conceptualize & develop branding and logos for Microsites• Collaborate with Copywriters to produce targeted messaging on Lead Generation landing pages Show less
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Education
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2007 - 2010
California College of the Arts
Bachelor of Arts (B.A.), Graphic Design
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