Jason Little
Consultant and Fractional Marketing Leader at Self employed- Claim this Profile
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Topline Score
Bio
Lisa Sato
Jason is a powerhouse leader, innovator, and creative thinker, who consistently delivers compelling and inspiring stories through his brand campaigns and strategies. He compels his team and the extended vendor members of his team to challenge norms and customer expectations, and to create something truly inspiring. Jason is very hard working, which makes the entire team want to work above and beyond, yet he also makes every project fun, with his great sense of humor, and his excitement and passion for the work he does and the collaboration he creates.
Frances McCammon
I had the absolute pleasure of having Jason as Creative Director and would jump at the opportunity to work with him again. Jason is a man of grand ideas and was always able to ask the right questions to push creativity as far as it could go. He gives his all to every project, no matter how big or small, and is always open to discussion, different viewpoints, and feedback. Our incredibly small, 4-person team was often acknowledged for pushing far above our weight, and that is thanks to Jason's incredible leadership.
Lisa Sato
Jason is a powerhouse leader, innovator, and creative thinker, who consistently delivers compelling and inspiring stories through his brand campaigns and strategies. He compels his team and the extended vendor members of his team to challenge norms and customer expectations, and to create something truly inspiring. Jason is very hard working, which makes the entire team want to work above and beyond, yet he also makes every project fun, with his great sense of humor, and his excitement and passion for the work he does and the collaboration he creates.
Frances McCammon
I had the absolute pleasure of having Jason as Creative Director and would jump at the opportunity to work with him again. Jason is a man of grand ideas and was always able to ask the right questions to push creativity as far as it could go. He gives his all to every project, no matter how big or small, and is always open to discussion, different viewpoints, and feedback. Our incredibly small, 4-person team was often acknowledged for pushing far above our weight, and that is thanks to Jason's incredible leadership.
Lisa Sato
Jason is a powerhouse leader, innovator, and creative thinker, who consistently delivers compelling and inspiring stories through his brand campaigns and strategies. He compels his team and the extended vendor members of his team to challenge norms and customer expectations, and to create something truly inspiring. Jason is very hard working, which makes the entire team want to work above and beyond, yet he also makes every project fun, with his great sense of humor, and his excitement and passion for the work he does and the collaboration he creates.
Frances McCammon
I had the absolute pleasure of having Jason as Creative Director and would jump at the opportunity to work with him again. Jason is a man of grand ideas and was always able to ask the right questions to push creativity as far as it could go. He gives his all to every project, no matter how big or small, and is always open to discussion, different viewpoints, and feedback. Our incredibly small, 4-person team was often acknowledged for pushing far above our weight, and that is thanks to Jason's incredible leadership.
Lisa Sato
Jason is a powerhouse leader, innovator, and creative thinker, who consistently delivers compelling and inspiring stories through his brand campaigns and strategies. He compels his team and the extended vendor members of his team to challenge norms and customer expectations, and to create something truly inspiring. Jason is very hard working, which makes the entire team want to work above and beyond, yet he also makes every project fun, with his great sense of humor, and his excitement and passion for the work he does and the collaboration he creates.
Frances McCammon
I had the absolute pleasure of having Jason as Creative Director and would jump at the opportunity to work with him again. Jason is a man of grand ideas and was always able to ask the right questions to push creativity as far as it could go. He gives his all to every project, no matter how big or small, and is always open to discussion, different viewpoints, and feedback. Our incredibly small, 4-person team was often acknowledged for pushing far above our weight, and that is thanks to Jason's incredible leadership.
Credentials
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ICAgile Certified Professional - Agile Team Facilitation (ICP-ATF)
ICAgileMar, 2018- Oct, 2024
Experience
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Self employed
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Denmark
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Information Technology & Services
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500 - 600 Employee
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Consultant and Fractional Marketing Leader
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Oct 2020 - Present
Employed by multiple stealth startups, early stage startups, and SMBs within SaaS, IaaS, and PaaS industries to establish and lead foundational marketing initiatives including strategy, messaging, branding, website creation, content creation, and integrated campaigns. Employed by multiple stealth startups, early stage startups, and SMBs within SaaS, IaaS, and PaaS industries to establish and lead foundational marketing initiatives including strategy, messaging, branding, website creation, content creation, and integrated campaigns.
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Progress Chef
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United States
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Information Technology & Services
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100 - 200 Employee
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Director of Creative and Brand Design
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Feb 2019 - Oct 2020
• Led a team of designers, animators, and video editors that created all Chef marketing, sales enablement, and corporate communication materials • Undertook an in-house corporate brand realignment, consolidation, and refresh to create one master corporate “brand house”• Managed all branding, design, logistics, and event production for ChefConf Online, Chef’s first fully online event experience – in a six-week pivot from an in-person event• Managed project scopes, deliverables, budgets, creative reviews, prioritization, workflow, quality, and brand alignment for all marketing and company materials• Collaborated routinely with executive team and departmental leaders to leverage creative strategy and execution to help them achieve corporate and department goals Show less
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Web & Creative Director
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2018 - Feb 2019
• Oversaw maturation of the visual identity, UI, UX, and customer and prospect online journeys to create defined decision maker and user experiences and conversion points• Collaborated daily with Revenue, Field, Partner, Event Marketing, Product and Community Marketing teams to ideate, strategize, and review all marketing projects• Led brand, design, and holistic attendee experience initiatives for Chef’s global user Conference, ChefConf, in 2018 and 2019
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Web Marketing Manager
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Jun 2015 - Jan 2018
• Oversaw the daily updates, maintenance, optimization, and reporting for the Chef marketing web properties• Migrated and rebuilt chef.io, blog.chef.io, and events.chef.io from bespoke site to WordPress CMS to cut web dev and production times by 90%• Launched Chef’s first e-learning platform, learn.chef.io – overseeing brand, creative, UI, UX, and development.• Implemented A/B testing program for webpages, heat tracking, and Google Analytics to develop and hone user journeys
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Amazon Web Services (AWS)
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Manager, Startups
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Mar 2014 - Mar 2015
• Joined core team that conceptualized and launched the AWS Pop-Up Loft program, where developers, engineers, and startups could interact in person with technical and business SMEs in over a dozen cities globally • Built, curated, and managed the daily schedule, speakers, content, and curriculum for the 25-day pilot launch of the San Francisco Pop-Up – 17 boot camps, 48 AWS Sessions, 12 guest speaker sessions, and 2 special analyst and media events • Managed content and speakers for the Startup Track at re:Invent 2014 Show less
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Blue Box Group
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Seattle, Washington
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Creative Director
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Jul 2013 - Feb 2014
• Rebranded, repositioned and re-launched blubox.net within the first quarter • Built and executed against a monthly content/editorial calendar comprised of case studies, testimonial videos, social media, SEO, SEM campaigns and email campaigns • Managed vendor relationships and deliverables relating to PR, SEO, SEM, site development and design • Brought to market On-demand Hosted Private OpenStack, company’s first go-to-market program • Achieved all quarterly Marketing goals on time and under budget Show less
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Cogeco Peer 1
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IT Services and IT Consulting
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1 - 100 Employee
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Creative and Content Director
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Nov 2011 - Jul 2013
• Founded an intensive and rich B2B demand generation and thought leadership content strategy for all phases of the sales cycle across four key industry verticals and two purchasing personas • Brought to market 26 products, including Mission Critical Cloud, by working closely with product, product marketing and sales to deliver a comprehensive GTM launch • Developed and executed global PR and communications plans (public relations, brand governance, quality control, customer references) for US, UK and France • Strategized, conceptualized and oversaw full production and design of all digital, whitepaper, case studies, video, presentation and sales enablement collateral content across PEER 1 Hosting’s three brands: Zunicore, ServerBeach and PEER 1 globally • Led brand management efforts and managed a team of in-house designers and outsourced PR agencies, writers, designers and SEO content creators in North America and Europe to deliver compelling branding and demand generation campaigns • Liaised routinely with leadership stakeholders across marketing, sales, product, product marketing and customer support to ensure cohesiveness and continuity in all marketing campaigns • Co-architected and enforced cross-functional processes, calendars and rules of engagement for product launch GTMs and creative production Show less
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CityVoice
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United States
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Advertising Services
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1 - 100 Employee
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Director of Marketing
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Mar 2011 - Aug 2011
• Managed all online and offline lead generation marketing activities – establishing strategies, setting budgets, allocating spend, directing creative execution, and selecting vendors • In one quarter reduced cost per lead by 70%, decreased cost per acquisition by 97.5% and increased close rate by 18% while marketing spend dropped by 86.5%, while maintaining sales pipeline • Created and oversaw Referral and Partner Programs which were the sources for 80% of new sales • Directed the creation of collateral, high-end direct mail campaigns and customized webinars • Directed the design, content and development teams in the creation and updating of customized SEO websites and SEM landing pages for 70+ clients Show less
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Creative Consultant and Writer
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Jul 2000 - Mar 2011
• CityVoice – Consulted on marketing directly to industry verticals via tradeshows, online marketing and strategic partnerships • Peer1 Hosting – Developed positioning and copy for online and offline materials for product launches • Creative Link – Built and launched agency’s brand platform services • Chemestri (Leo Burnett’s Interactive Division) – Provided creative consultation and copy for the production and launch of the U.S. Army’s new website (www.goarmy.com) and its related groundbreaking web series “Basic Training” • McConnaughey, Stein, Schmidt and Brown – Researched, organized, developed and managed all content for the re-launch of the A.T. Kearney website (www.atkearney.com) • BBDO –- Conceptualized and wrote television scripts for Aleve • Other – Created marketing campaigns for clients across diverse industries: Internet start-ups, restaurants, bars, and clothing boutiques Show less
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CreativeLink - Insights Branding Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Associate Creative Director
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Apr 2010 - Nov 2010
develop brand strategies and platforms then take them down to tactical executions for businesses develop brand strategies and platforms then take them down to tactical executions for businesses
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Rackspace Technology
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Copywriter for Branding & Creative
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Dec 2005 - Jan 2010
- Performed as sole copywriter in the US for the world’s leading hosting company, developing brand, marketing and communication strategies and generating copy content for all media. - Highly involved in the continuing evolution of marketing and brand strategies, tactics and implementation. - Performed as sole copywriter in the US for the world’s leading hosting company, developing brand, marketing and communication strategies and generating copy content for all media. - Highly involved in the continuing evolution of marketing and brand strategies, tactics and implementation.
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CreativeLink - Insights Branding Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Associate Creative Director/Senior Copywriter
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May 2004 - Jun 2005
- Sole Copywriter and ACD for all clients, building comprehensive B2B and B2C branding and marketing strategies while also writing content for websites, email campaigns, television, radio, print, outdoor, direct mail, collateral pieces, POS, ensuring they remained true to clients’ brand, voice and strategy. - Produced all agency’s radio and TV spots, directing and guiding video editors, recording engineers, voiceover talent and musicians. - Sole Copywriter and ACD for all clients, building comprehensive B2B and B2C branding and marketing strategies while also writing content for websites, email campaigns, television, radio, print, outdoor, direct mail, collateral pieces, POS, ensuring they remained true to clients’ brand, voice and strategy. - Produced all agency’s radio and TV spots, directing and guiding video editors, recording engineers, voiceover talent and musicians.
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Muscular Dystrophy Association
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Non-profit Organizations
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700 & Above Employee
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Marketing and Communications Specialist
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Jul 2002 - Jan 2003
- Nurtured existing relationships while fostering new friendships with philanthropic foundations and organizations primarily in - Analyzed and built a database of more than 500 potential area foundations with missions congruent to the diverse MDA programs in need of grant support to help reconcile $1,000,000 in lost corporate sponsorships from the chapter’s previous fiscal year. - Nurtured existing relationships while fostering new friendships with philanthropic foundations and organizations primarily in - Analyzed and built a database of more than 500 potential area foundations with missions congruent to the diverse MDA programs in need of grant support to help reconcile $1,000,000 in lost corporate sponsorships from the chapter’s previous fiscal year.
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Senior Copywriter
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Apr 1998 - Aug 2000
- Managed and overviewed the array of creative tasks for Midwest Express’ advertising campaign, creating and producing all national and regional TV commercials, national magazine ads, regional newspaper and radio ads, PR communications and corporate sponsorships. - Initiated an unprecedented national advertising campaign for Midwest Express Airlines aimed at aligning its business-to-business and business-to-consumer communications more closely to client’s existing mission statement. - Managed and overviewed the array of creative tasks for Midwest Express’ advertising campaign, creating and producing all national and regional TV commercials, national magazine ads, regional newspaper and radio ads, PR communications and corporate sponsorships. - Initiated an unprecedented national advertising campaign for Midwest Express Airlines aimed at aligning its business-to-business and business-to-consumer communications more closely to client’s existing mission statement.
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Copywriter
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Feb 1995 - Aug 1997
Client Roster: Phillip Morris, Nintendo, Kellogg's, Dewar's Scotch, The Art Institute of Chicago, SOS Children's Homes, Altoids, The Ohio State University Conceptualized, wrote and produced TV, print, radio, outdoor, promotional and alternative media for diverse Fortune 500 clientele. Wrote, coordinated and directed the print ads, posters, billboards, painted walls, direct mail, POS materials and promotional items for Phillip Morris' first cigarette brand launch in forty years, Player's Navy Cut. Co-lead guerilla-style marketing and advertising campaign for Phillip Morris' Player's Navy Cut in New York City, Seattle and Pittsburgh test markets over a year-long period. Performed copywriting duties for the U.S. introduction of Nintendo's state-of-the-art gaming system, N64 and related console games. Show less
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Education
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1992 - 1994
The University of Texas at Austin
BA, Advertising -
1990 - 1992
Trinity University
Marketing -
1986 - 1990
Memorial High School
Community
