Investor Relations Analyst

• Jul 2021 - Present

News Director, Financial Journalist

• Aug 2017 - Jul 2021

• Led the newsroom to create unique, engaging financial reporting to grow a loyal audience from NYSE/ Nasdaq • Provided strategic & tactical direction for special projects, investigative reporting, breaking news, IPO coverage• Interviewed traders/analysts/fund managers and company executives to gather exclusive insights and analysis• Conducted analyses on financial data from SEC files, quarterly earnings calls to write featured stories • Developed digital strategies and social media campaigns, used data insights and KPIs to improve engagement• Developed and executed SEO strategies, evaluated performance data to improve traffic to the websites• Planned long-term strategy for the company with an emphasis on audience growth and business development • Built strong connections with followers, financial institutes, PR/IR agencies, stock exchanges, media, C-suites

Public Relations Intern

• Jan 2015 - Jun 2015

• Tracked and reported on clients’ competitors; prepared reports and analysis for stakeholders’ feedback• Developed, wrote and distributed effective communications materials (press releases, byliners, brochures) • Built relationships with and pitch stories to reporters, maintained good relationships with the media • Arranged public relations events and news conferences to increase clients’ brand awareness and goodwill • Coordinated interview requests and supported spokesperson media training, assisted with Q&A preparation• Prepared and implemented public relations strategies based on the client’s interests

Journalist and broadcaster Intern

• Dec 2013 - Feb 2014

• Interviewed and on-the-spot checking, wrote newsletters, and broadcast news for Economic half-hour• Brainstormed strong angles for research-led stories, contributing to the team's overall broadcast strategy• Developed strategies for promoting China CCTV Annual Economic Figures Award event on social media • Interviewed and on-the-spot checking, wrote newsletters, and broadcast news for Economic half-hour• Brainstormed strong angles for research-led stories, contributing to the team's overall broadcast strategy• Developed strategies for promoting China CCTV Annual Economic Figures Award event on social media

Sports Reporter

• Jun 2012 - Sep 2012