Experience

SnapEx

• Hong Kong
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Nov 2018 - Present



China Universal Asset Management

• Investment Management
• 1 - 100 Employee

• Assistant Marketing Manager

  • Jul 2018 - Dec 2018

  • Managed social media platforms including WeChat and Weibo, and wrote 5 articles with 100,000+ views • Responsible for the TVC project of ICBC AI Investment, including agency coordination, script review, shooting and post-production supervision • Responsible for 2018 Shanghai International Marathon sponsorship project, including committee coordination, HTML5 game design, and advertising campaign (SEM, subway ads, etc.) • Evaluated public welfare projects, including the E.G.G.Walkathon and ONE NIGHT TO KIDS concert Show less



China Telecom Global

• Hong Kong
• Telecommunications
• 300 - 400 Employee

• Marketing Executive

  • Jul 2016 - Jun 2018

  • Managed social media platforms including LinkedIn, Facebook, Twitter, YouTube and WeChat with outstanding results (over 1464% annual growth in fans number) • Organized 6 corporate events including the press conference and launch ceremony of China Telecom, Daily Tech and Global Switch Hong Kong Data Centre • Coordinated projects including advertising campaign (digital media part) and brand auditing • Participated in client analysis and product analysis work, including Fortune 500 client analysis, ICT customer churn analysis and IDC/IEPL/IPLC monthly report • Worked with public relation and social media agencies to deliver high quality publicity works • Assisted to develop pricing strategies for product lines and conducted regular price optimization • Compiled work reports on a regular basis to keep track of progress of major projects and meet the internal reporting requirements Show less