Jason Laderman
Senior Account Executive at ViacomCBS- Claim this Profile
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Bio
Experience
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ViacomCBS
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United States
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Entertainment
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700 & Above Employee
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Senior Account Executive
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May 2020 - Present
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Viacom
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United States
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Entertainment
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700 & Above Employee
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Account Executive
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Mar 2019 - May 2020
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Sales Service Executive
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May 2016 - Mar 2019
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Analyst, Pricing and Inventory in Digital Operations
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Oct 2015 - May 2016
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Nickelodeon
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Client Service Representative
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Apr 2014 - Sep 2015
•Work on as many as twenty digital and linear convergent accounts per month across multiple Nickelodeon properties•Manage delivery, flighting, and billing for multimillion dollar accounts •Optimize and reallocate media based on clients’ performance metrics that include Click Through Rate, Video Completion Rate, and VAR•Collaborate with Nickelodeon’s Pricing and Inventory teams to build tailored media plans across Nickelodeon’s advertising ecosystem, including static/flash ads, video ads, custom units, and social offerings•Analyze KPIs and apply learnings of similar campaigns in order to increase the performance and value of future flights•Assist in the transition of newly convergent Sales Service Executives & Account Executives within Nickelodeon’s digital advertising landscape•Lead daily communications with advertising agencies relating to allocation of dollars and distribution of assets •Develop internal and external production timelines to map specific deadlines for custom advertisement creation and delivery•Coordinate with Nick-specific and third-party stakeholders to launch campaigns that include custom content and co-brands across Nickelodeon’s digital and social platforms•Participate in discussions regarding new and unique ideas for custom advertising campaigns based on clients’ direction and brand •Serve as Digital lead and point of contact for all Video On Demand campaigns across the Nickelodeon portfolio
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Penn Emblem
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United States
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Textile Manufacturing
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1 - 100 Employee
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Business Analyst Intern
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May 2013 - Aug 2013
As a Business Analyst Intern for Penn Emblem Company, I conducted market research to find potential business opportunities within the government. I then determined which specific agencies would be most interested in buying Penn Emblem's products. With this information, I compiled a spreadsheet with the details of previous government purchases to present to upper management. Through cost/price analysis, I have helped to ensure that the company is staying profitable while still helping to keep pricing competitive in the marketplace.
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Siemens Healthineers
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Hospitals and Health Care
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700 & Above Employee
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Financial Leadership Development Program Intern
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May 2012 - Aug 2012
I analyzed unbilled and deferred account receivables for over 200 government orders, which totaled $40M. I then used this information to determine who was responsble for the nonpayment.I conducted an analysis on the financial performance of different healthcare sectors in various countries.I compared business unit forecasts and budgets with actual data to assess the causes of variances. I analyzed unbilled and deferred account receivables for over 200 government orders, which totaled $40M. I then used this information to determine who was responsble for the nonpayment.I conducted an analysis on the financial performance of different healthcare sectors in various countries.I compared business unit forecasts and budgets with actual data to assess the causes of variances.
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Education
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Penn State University
Bachelor of Science (B.S.), Finance