Experience

Questus

• United States
• Marketing Services
• 1 - 100 Employee

• Associate Media Director

  • Dec 2021 - Present

  - Manages Media division’s contribution margins to ensure department-level profitability.- Effectively manages client relationships, strategies, and media performance, laddering to business goals.- Evaluates software and resources designed to help carry out media research, planning, and reporting functions.- Responsible for hiring and evaluation of potential team members.

• Media Supervisor

  • Sep 2020 - Dec 2021

  - Lead all agency media, analytics, and ad operations efforts across all clients.- Developed full-funnel media strategies and approaches for all clients.- Improved agency-wide reporting practices. - Collaborated with senior brand leaders on long-term business goals and opportunities.- Key member of agency business development operations and proposals.

• Sr. Media Planner, Analyst, & Ad Ops Coordinator

  • Jan 2018 - Aug 2020

  Media Responsibilities(Clients include: Suzuki Powersports, Fannie Mae, Pelican Products, Wyndham Hotels and Resorts, New Chapter)Key ProjectsSuzuki Powersports- 2020 KATANA Media Strategy and Campaign.- Designed Digital Marketing site architecture for new website (improved analytics, organized tag hierarchy, etc.).- Transitioned Suzuki to a more “always-on” digital media approach based on strategic outline. Fannie Mae- Led development of HomeStyle Renovation Mortgage media strategy.Pelican Products- Launched and managed D2C marketing campaigns across paid social and programmatic channels. New Chapter- Designed Media & Audience strategies designed for their D2C initiatives. - Improved analytics capabilities and led development of real-time marketing performance Dashboard. - Led data and website metric analysis that helped shape website redesign. Show less

• Media Planner

  • Sep 2016 - Dec 2017

  Media Responsibilities (Suzuki Powersports)• Created integrated media plans designed to achieve business and marketing goals.• Able to learn and quickly comprehended the niche audiences of the powersports industry.• Redesigned Suzuki's Retargeting strategy to become categorically relevant and drive intenders lower into the sales funnel.• Fostered and improved relationships with endemic publications.• Encouraged media partners to further develop the nuanced powersports/motorcycle audience profiles and categories.• Ushered new media/creative executions on endemic sites.Ad Operations• Trafficked display and video campaigns• Retagged and reorganized conversion tags on Suzuki's website.• Developed internal processes and communication channels between Account and Creative to ensure digital deliverables met specifications. Show less



Garage Team Mazda

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Media Planner

  • Jul 2015 - Sep 2016

• Assistant Digital Media Planner

  • Jun 2014 - Jul 2015



REP1 Sports

• United States
• Spectator Sports
• 1 - 100 Employee

• Client Services, Scout, Researcher, Designer

  • Feb 2014 - May 2015

  NFL Draft Selections 2015 Marcus Mariota - No. 2 overall 2014 Blake Bortles - No. 3 overall Joel Bitonio - No. 35 overall Weston Richburg - No. 43 overall Will Sutton - No. 82 overall Kareem Martin - No. 84 overall Shaq Evans - No. 115 overall Wesley Johnson - No. 173 overall Jordan Zumwalt - No. 192 overall Tyler Gaffney - No. 204 overall NFL Draft Selections 2015 Marcus Mariota - No. 2 overall 2014 Blake Bortles - No. 3 overall Joel Bitonio - No. 35 overall Weston Richburg - No. 43 overall Will Sutton - No. 82 overall Kareem Martin - No. 84 overall Shaq Evans - No. 115 overall Wesley Johnson - No. 173 overall Jordan Zumwalt - No. 192 overall Tyler Gaffney - No. 204 overall



The Cheesecake Factory

• United States
• Restaurants
• 700 & Above Employee

• Server

  • Jul 2011 - Jul 2014

• Host

  • Jul 2011 - Jul 2014



Chapman University

• United States
• Higher Education
• 700 & Above Employee

• Chapman Hockey Play-by-Play

  • Sep 2013 - Feb 2014

  Responsible for calling the action as it happened and performing it in a professional-style sports radio broadcast. Responsible for calling the action as it happened and performing it in a professional-style sports radio broadcast.



FilmEd* Academy of the Arts

• Videographer

  • Jun 2010 - May 2011