Experience

Belt Conveyor Guarding

• Canada
• Mining
• 1 - 100 Employee

• Marketing Coordinator

  • Aug 2022 - Present

  Responsible for the strategic planning, development and execution of branding and marketing initiatives, events and is responsible for helping propel Belt Conveyor Guarding’s innovative products forward into their target industries. Responsible for the strategic planning, development and execution of branding and marketing initiatives, events and is responsible for helping propel Belt Conveyor Guarding’s innovative products forward into their target industries.



VendorPM

• Canada
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Sep 2021 - Mar 2022

  - Responsible for developing marketing plans, strategies, tactics and key messaging, and executing accordingly.- Lead, manage, and optimize product/content marketing, writing copy, SEO optimization, product email marketing, content creation, and spearhead projects/programs across all channels. - Responsible for developing marketing plans, strategies, tactics and key messaging, and executing accordingly.- Lead, manage, and optimize product/content marketing, writing copy, SEO optimization, product email marketing, content creation, and spearhead projects/programs across all channels.



OrderEase

• Canada
• Software Development
• 1 - 100 Employee

• Marketing & Project Manager

  • Jun 2020 - Sep 2021

  - Plan, implement and manage the annual marketing plan for OrderEase, focusing on the complete adoption of the HubSpot platform and inbound principles. This includes blogging, social media, content creation, SEO, PPC and paid advertising.- Managing the onboarding process for new clients joining the OrderEase platform. - Plan, implement and manage the annual marketing plan for OrderEase, focusing on the complete adoption of the HubSpot platform and inbound principles. This includes blogging, social media, content creation, SEO, PPC and paid advertising.- Managing the onboarding process for new clients joining the OrderEase platform.



The Brit Agency

• Canada
• Advertising Services
• 1 - 100 Employee

• Inbound Marketing Specialist

  • Aug 2018 - Oct 2020

  - Manage the marketing process of agency clients by attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close sales and turn into customers.- Plan and implement integrated inbound marketing campaigns and programs across a number of client accounts – this process includes email marketing, marketing automation, SEO, social media and content marketing – all leveraging the HubSpot platform - Manage the marketing process of agency clients by attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close sales and turn into customers.- Plan and implement integrated inbound marketing campaigns and programs across a number of client accounts – this process includes email marketing, marketing automation, SEO, social media and content marketing – all leveraging the HubSpot platform



Lab Manager

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Media Coordinator

  • Jun 2017 - Aug 2018

  - Create, post, and update the website with webcast descriptions, videos, audio clips, and other material- Maintain production calendar, and scheduling of digital events- Facilitate the coordination of webinars with external speakers/presenters, and colleagues; provide guidance to key stakeholders on webinar tools- Schedule and conduct calls to obtain speaker photos and bios for updating website, and marketing materials- Record webinars and edit, test and archive all productions- Communicate and laise directly with clients via phone, and email to support creation of engaging and innovative content to support the Lab Manager editorial mission- Coordinate editorial team, freelance writers, and art department staff for the creation of technical articles, eBooks, and infographics, to bring written ideas to life- Host/facilitate online webinars - Manage all social media accounts associated with the Lab Manager brand, posting engaging and thought provoking material and content



Canada Post / Postes Canada

• Canada
• Freight and Package Transportation
• 700 & Above Employee

• Media Relations Officer

  • Jan 2013 - Jun 2013

  Developed and implemented strategic promotional coverage in all forms of media nation wide over the course of four months, for numerous campaigns such as the issuing of commemorative stamps and promoting health and safety for Canada Post employees. - Created extensive media lists- Drafted press releases- Monitored social media as well as regular media sources for mentions of Canada Post- Wrote and pitched story ideas to reporters across the country- Created reports and presented the weekly findings to the national media relations team- Responded to media inquiries



Kemptville Youth Centre

• Program Facilitator

  • Jun 2012 - Sep 2012

  Developed and continuously updated a communications outreach plan while contacting key stakeholders to build new and existing partnerships, as well as organized presentations for the board of directors on progress and development at the centre.- Wrote proposals for partnerships within the community- Drafted press releases regarding programming, upcoming events, and services offered- Created and ran programming for the youth weekly, along with fundraisers- Performed basic office duties, copying, data entry, writing letters, etc.- Applied for grants- Monitored and actively promoted social media