Experience

GudangAda

• Indonesia
• Internet Marketplace Platforms
• 300 - 400 Employee

• Vice President (CEO Office)

  • Nov 2022 - Present

  Key Responsibilities: • Drive strategic initiative projects to enhance user transformation from offline to online transactions • Drive pilot projects to connect all ecosystem within GudangAda platform Key Responsibilities: • Drive strategic initiative projects to enhance user transformation from offline to online transactions • Drive pilot projects to connect all ecosystem within GudangAda platform



Fazz

• Singapore
• Financial Services
• 300 - 400 Employee

• Director of Sales

  • Jul 2022 - Nov 2022

  Key Responsibilities:• Manage total Sales Operations consisting of 550+ people across multiple products (Fazz Warung, Fazz Grosir, and Fazz POST).• Develop and ensure perfect execution of strategic plan to achievecompany’s goals & objectives.• Build Sales Capability to ensure a highly effective team.Achievements:• Grew Loyal Monthly Active Users (min. 100x transactions) by 255%• Grew Lending business by 580%• Grew Transaction quantity by 215%• Grew Revenue by 385%• Grew Contribution Margin by 14.5x• Improve CTS via manpower efficiency by USD 1.3 million/year• Improve Sales Team incentive hit rate from 40% to 80% via Sales Capability Program

• Head Of Sales

  • Dec 2021 - Jun 2022



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Senior Trade Marketing Manager - Indonesia Hair Care

  • Dec 2019 - Dec 2021

  Key Responsibilities:• Develop and ensure plan sufficiency for P&G Largest Category (50% business salience) to build share across channels (General Trade, Minimarket, Hyper/Supermarket, E-Commerce).• In charge of planning, aligning, and deploying plans to P&G organization (including external customers).• Track, review, and refine plan execution.• Working with multifunctional team to handle new initiative/product launches.Awards:• Trade Marketing Manager of The Year (2020)• Chieftain’s Award (Beauty Care VP Award) for delivering Best Performance across APAC & Middle East Region (2020)• Country VP Award for delivering Best Performance in 2020

• Senior Regional Sales Manager - Greater Jakarta (General Trade)

  • Aug 2019 - Dec 2019

  Key Responsibilities:• Successfully completed the Largest Distributor Transition in the history of P&G Indonesia.• Ensure retention of Top Talents, and smooth transition of the SalesOrganization (~150 employees) & Distributor Customer without any impact to P&G Business.

• Regional Sales Manager - East Java, Bali & Nusa Tenggara (General Trade)

  • Apr 2017 - Jul 2019

  Key Responsibilities:• Manage P&G Largest Distributor Operation for General Trade (30% business salience covering 1/3 National Coverage)• Execute Country’s strategy with Excellence through monthly deployment and PDCA cycle.• Ensure Business Growth via Sales Fundamentals improvement (Store Buying, Productive Call, Line per Bill, Stock-weight/Store, Winning Visibility/Display).• Build Distributor Sales Organization by introducing Training/Capability Program.Awards:• Best Distributor Unit (Jul 2019)• Lead Distributor Partner to Win “Best Distributor” Award (Jul 2019)



The Ritz-Carlton Hotel Company, L.L.C.

• United States
• Hospitality
• 700 & Above Employee

• Sales Manager

  • Jul 2016 - Nov 2016

• Marriott Leadership Program

  • Jan 2015 - Jul 2016