Experience

illumin (AcuityAds Inc.)

• Canada
• Advertising Services
• 100 - 200 Employee

• East Coast Senior Director of Strategic Partnerships

  • Oct 2016 - Present

  Our programmatic marketing platform was built by people who are passionate about finding intelligent ways for advertisers to connect with consumers. This proprietary technology powers advertising solutions that create 1:1 consumer connections. Acuity’s real time data, brand safety technology and screen agnostic platform are the underpinnings of these advertising solutions. Our technology solution is customizable to your unique needs and campaign objectives. Our programmatic marketing platform was built by people who are passionate about finding intelligent ways for advertisers to connect with consumers. This proprietary technology powers advertising solutions that create 1:1 consumer connections. Acuity’s real time data, brand safety technology and screen agnostic platform are the underpinnings of these advertising solutions. Our technology solution is customizable to your unique needs and campaign objectives.



MNTN

• United States
• Advertising Services
• 300 - 400 Employee

• Director of Strategic Partnerships

  • Jun 2015 - Sep 2016

  We give online marketers access to live behavioral data and allow them to deliver targeted offers to specific shoppers in real time, both on and off their site. Areas of specialty include: Behavioral Segmenation, Behavioral Personalization, Retargeting / Remarketing, Display Advertising, Look-a-Like Targeting, Real Time Onsite Offers, A/B Testing, Conversion Optimization, Onsite Personalization, Dynamic Personalization, Dynamic Display Ads, Real Time Analytics, E-Mail Remarketing, Rich Media Advertising



MyBuys

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Oct 2013 - Jun 2015

  MyBuys is the leader in cross-channel personalization for retailers and consumer brands. We attract, engage, convert and re-engage consumers by capturing insights from each individual's actions, then applying our patent-pending personalization algorithms to predict the products each consumer would most likely purchase. MyBuys presents these products to consumers in a coordinated manner across every point of interaction: on web sites, through email, via display ads, on mobile devices, within social sites and through direct mail. Underlying the MyBuys personalization engine is a Big Data repository representing over 200M consumer profiles and 100 Tbytes of data, which the company uses to deliver real-time product recommendations. More than 400 retailers and consumer brands partner with MyBuys to increase their sales, and the company was named one of the fastest growing private companies (#114) in America by Inc. Magazine for 2011



Direct Agents

• United States
• Advertising Services
• 100 - 200 Employee

• Account Executive

  • Feb 2012 - Oct 2013

  Direct Agents, Inc., is an interactive advertising agency that specializes in online performance marketing and media buying services. Whether increasing brand awareness or growing online sales, Direct Agents delivers profitable results for our advertiser and publisher partners. Our services include, but are not limited to: • Lead Generation on a CPA basis. • Targeted and general Email. • Site Specific Media Buying on CPC and CPM • PPC,Social Media, DSP. • Work with direct response agencies to win budgets and run campaigns. We help clients navigate through the ever changing online marketplace and provide them with dynamic solutions from proven methods, as well as new online media platforms. We view our clients as long term partners and deliver success through dedication, commitment and measurable results.



New York Pudding

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Managing Partner / Sales Director

  • Sep 2009 - Jan 2012

  City Pudding is an online magazine and events/production company that concentrates on bringing a certain city into the home of the online user. We provide a magazine comprised of Nightlife, Dining, Style, Dating, Travel, Entertainment, Events, etc... We offer our users a way to see the latest in greatest in a particular urban area as well as putting on premier events/parties regularly. City Pudding differentiates itself by utilizing the rich media and video channel to bring the hottest events, restaurants, nightlife venues, etc… to the user. I managed client campaigns and my teams campaigns through a growing book of business and strategies.