Co-Founder, CEO and Head of Strategy

• Apr 2022 - Present

Strategic Advisor

• Jun 2021 - Present

Strategic advisor to the Founder/President and the CEO of this dynamic non-profit organization, which aims to educate individuals and organizations on the value of diversity and inclusion within motorsports. In this role, I develop strategies (as well as implementation tactics) which enable teams, brands and race promoters to provide pipelines of entry for disenfranchised communities. From drivers, to marketers, to engineers, our goal is to grow motorsports by inspiring interest in all fields by those who otherwise would not be a part of it. Show less

Strategic Marketing Consultant

• Jan 2020 - Present

I consult with brands and their leaders to build cohesive campaigns that tell incredible stories to the consumer. I focus on guiding teams to build strategies based on solid foundational assumptions (derived from insights), inspired ideation, efficient planning, and creative execution across all channels. I help coach teams to achieve higher results. The work I do: - Team Leadership and Development - Foundational Direction - Creativity and Ideation - Feasibility - Integrated Marketing Methodology - Brand Identity Development - Project Management Strategy and Execution - Business Planning Strategy - Experiential Marketing - Diversity, Equity, and Inclusion Initiatives Development Clients and Collaborators I work with: - Fivestar App - Orange Seal - USA Crits - Stept - USA Pump Track Championship - Utility Connect - NutriFitt Labs - Davidson Learning Group - Straight to the Points - The Broad Collective - Bald Thoughts Blog - Virgin Voyages - Red Bull - Red Bull Racing - The "We Travel There" Podcast - Consortium - Legendary Sports Group - Engine Shop Agency - Freedom Powersports - Sony Music Latin America - The University of Miami | Intensive English Program Show less

Regional Marketing Manager

• Apr 2018 - Dec 2019

As the Regional Marketing Manager, I was the strategic marketing leader over a 5-state region (population 23M+), responsible for creating, aligning, and implementing the marketing mix. Develop and lead a team of department managers and specialists in three verticals of Sports, Brand, and Culture marketing. Each department executes programming to engage consumers, build relevancy, and drive trial as well as execute cross-functional initiatives to drive growth and amplify consumption through all sales channels. Show less

Territory Sports Marketing Manager

• Jun 2017 - Apr 2018

I drove the development and lead the execution of the regional Sports Marketing strategy for the Red River Region of Texas and Oklahoma (pop: 33M+). Through events, athletes, the SSMM builds local and regional brand affinity while paying into Red Bull’s relevant global and national strategies. I oversaw the regional sports marketing team in executing initiatives to deliver highest impact with regionalized events and 3rd party activations. In addition, our team cultivated credible connections between Red Bull athletes and consumers within the region through the execution of athlete projects, activations, story-driven media, and supported competition moments. As the strategic sports leader, I built a nationally relevant (but locally focused) annual business plan which told a regionally relevant brand story through sports. This plan was recognized globally as “Best in Class”. Show less

Sports Marketing Manager - Events

• Aug 2010 - May 2017

Drove the development and execution of national properties, large scale events and key event initiatives in the region, creating differentiation and driving brand relevancy. Lead each cross-functional project team (upwards of 20 core team and 100+ people at execution), interfacing with all key stakeholders to maximize the impact of major region Sports event initiatives as well as execute our partner relationships. I built the campaign strategy on each project, creative development, concept, execution & evaluation. I also led all goal setting, identifying of key scenes and relationships, and guiding relevant initiatives. Each year's project portfolio included (3) three to (6) six large scale projects and an annual budget $1.5M to $3M. Show less

Director of Competition and Experiential Programming

• Dec 2004 - Aug 2010

• Directed the Experiential Programming, overseeing (3) three managers who led all operations, marketing, media, consumer activation, and client servicing for Xbox 360, US Armed Forces, Campaign for Tobacco Free Kids, Got Milk?, and Capri Sun • Directed the Competition department, overseeing (3) three managers who led all competition, endemic strategy, sport organization, staffing, and athlete marketing for the Action Sports World Tour, LG Action Sports Championships, BMX Triples Tour, S3 Supergirl Jam, and all the affiliated client driven properties • Co-developed the expansion strategy and directed the team that managed the endemic relationships, competitions, athlete relations, and production for the LG Action Sports European and Asian Tours. Show less

President

• Dec 2003 - Aug 2010

• Co-founder and President of a sports marketing and competition organizing company, established to better serve existing relationships with televised event properties. • We identified the need to produce much higher quality competition for televised competitions, including ESPN/Disney (X Games, International X Games) and NBC/Universal (AST Dew Tour), with a goal of delivering better content and streamlined processes which better fit live television. • Designed and implemented competition formats and judging criteria that would greatly increase the excitement of the events while drastically reducing the set-up time, thus making the shows more engaging. • Lead recruiting, staffing, transportation and logistics for all athletes and staff for events across 4 continents. • Began integrating a strategy to work with endemic relationships worldwide to develop and integrate international athletes, which gave the events a true “world championship” feel. • Many of the practices developed remain in practice in future sports projects. Show less