Experience

Eyereturn Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Regional Sales Manager, Western Canada

  • Feb 2016 - Present

  Eyereturn Marketing builds and delivers proprietary technology that integrates each part of your digital advertising campaign through one platform, in real time. Our clients can access the Eyereturn ad server, demand side platform for media buying, the data management platform as well as our robust campaign analytics and fraud verification service. We also offer best-in-class digital production services to help our clients' creative messages really stand out and provide the latest in dynamic functionality.Eyedemand (our demand side platform) uses sophisticated buying models to bid on media space on behalf of our clients, to reach their target audiences across multiple screens and platforms. We work hard to secure top digital inventory for our clients at the lowest-available bid price in real time, offering extensive reach, precision targeting and maximizing ROI all while maintaining high standards of transparency.At Eyereturn, I work collaboratively with clients in a variety of verticals throughout Alberta, BC, Saskatchewan and Manitoba to understand their key goals and overall marketing objectives. Once these have been established, I work with closely with a team of experienced Account Managers and dedicated Campaign Analysts to execute and manage all aspects our clients' campaigns with their campaign objectives in mind.



Postmedia Network Inc.

• Canada
• Book and Periodical Publishing
• 700 & Above Employee

• Integrated Program Manager, Prairies

  • Jun 2014 - Feb 2016

  As an Integrated Program Manager I was responsible for developing, executing and managing integrated advertising programs across the Prairie region. I regularly worked with a cross-functional team (including editorial, advertising, product development and marketing) to quickly assess and develop unique partnership opportunities for clients in all B2B & B2C sectors. Other duties included:• Leading brainstorms for creative solutions to client RFP’s• Manage production of professional sales presentations and present to clients, agencies and industry • Conduct mid and end program analysis, making recommendations for optimization and future programs• Responsible for producing the project plan and managing all stakeholders• Lead post analysis reporting, including metrics, screenshots, lessons learned • Attain quarterly and annual revenue targets



Calgary Herald

• Canada
• Newspaper Publishing
• 1 - 100 Employee

• Sales Specialist, Digital

  • Jun 2008 - Jun 2014

  As a Digital Sales Specialist, I worked across a variety of industries,on a highly successful and motivated digital sales team. Duties included:• In depth need assessments with clients in a variety of vertical markets with a focus on consultative selling.• Lead detailed and customized client presentations • Worked closely with internal reps to ensure a cohesive and strategic advertising plan• Provided thorough custom campaign planning and implementation• Monitored and optimize simultaneous campaigns to ensure deliverables and objectives were met• Provided mid and post campaign analysis• Worked on ad concept and copy including design direction, script writing and voiceovers• Provided monthly forecasting• Managed sales pipeline and surpassed targets regularly



Inked Sales Solutions

• Sales and Operations Manager

  • Apr 2007 - Jun 2008

  Inked Sales Solutions was a full service outsourcing sales company. We worked with clients to set a sales strategy, and then recruited and trained an experienced sales force that is 100% focused on growing that organization. My role was to recruit new staff, offer comprehensive training and manage multiple teams of dedicated sales professionals in a variety of verticals.Duties included:• Managed and implemented successful outsourced sales strategies for multiple enterprise level clients such as Enmax, Shaw Communications and Direct Energy.• Built and managed small sales teams in Calgary, Vancouver and interior British Columbia.• Continual new business development with organizations while effectively managing relationships and growing revenue with existing clients• Conduct presentations for clients on Inked Sales Solutions USP's• Review and adjust company metrics for maximum profitability. This included building and revising rep compensation models and staffing levels.• Interview, hire, and manage employees and sales staff• Develop training sessions and strategies• Hosted and presented sales meetings with various sales teams



Inked Sales Solutions/Shift Networks

• Account Executive

  • Jul 2006 - Apr 2007

  As an Account Executive representing Shift Networks, I was responsible for business development and growing market share in the business communications vertical.Duties included:• Developed and executed a professional sales approach in a competitive environment• Identified key prospects and secured meetings with C level decision makers• Met with clients to review needs and present customized business communications solutions• Prepared quotes and highlighted Shift Networks competitive advantage• Manage product positioning and strategies• Maintained knowledge in communications industry and emerging technologies• Increased sales funnel through consistent prospecting and follow up