Jason Gaddes
Director, Marketing & Sales Support at DGD Foods, Inc.- Claim this Profile
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Bio
Ed Doyle
Over the course of 25+ years in the c-store industry with stops at a few of the industry's largest chain retailers, I have certainly been exposed to many talented co-workers. The common thread for the ones I considered great was the demonstrated passion for constant improvement. Jason Gaddes is clearly in that category and his thirst for enhanced understanding of all aspects of the business was an attribute I always found refreshing. Due to his personal efforts; Jason has ammassed a broad and highly effective understanding of the industry and an intuitive view of how our business interfaces with the most important participant; the Consumer. While many Category Managers build a wall between themselves and the people they support, Jason is that special team member who was not only accessible to the rest of the team but consistently anticipated needs and offered solutions. To the outside world (Brokers, Key Customers, Key Distributors) , Jason was their most effective conduit into Lettieri's and the one who got them answers! Without reservation; I would strongly recommend Jason as a key member of any team.
Ed Doyle
Over the course of 25+ years in the c-store industry with stops at a few of the industry's largest chain retailers, I have certainly been exposed to many talented co-workers. The common thread for the ones I considered great was the demonstrated passion for constant improvement. Jason Gaddes is clearly in that category and his thirst for enhanced understanding of all aspects of the business was an attribute I always found refreshing. Due to his personal efforts; Jason has ammassed a broad and highly effective understanding of the industry and an intuitive view of how our business interfaces with the most important participant; the Consumer. While many Category Managers build a wall between themselves and the people they support, Jason is that special team member who was not only accessible to the rest of the team but consistently anticipated needs and offered solutions. To the outside world (Brokers, Key Customers, Key Distributors) , Jason was their most effective conduit into Lettieri's and the one who got them answers! Without reservation; I would strongly recommend Jason as a key member of any team.
Ed Doyle
Over the course of 25+ years in the c-store industry with stops at a few of the industry's largest chain retailers, I have certainly been exposed to many talented co-workers. The common thread for the ones I considered great was the demonstrated passion for constant improvement. Jason Gaddes is clearly in that category and his thirst for enhanced understanding of all aspects of the business was an attribute I always found refreshing. Due to his personal efforts; Jason has ammassed a broad and highly effective understanding of the industry and an intuitive view of how our business interfaces with the most important participant; the Consumer. While many Category Managers build a wall between themselves and the people they support, Jason is that special team member who was not only accessible to the rest of the team but consistently anticipated needs and offered solutions. To the outside world (Brokers, Key Customers, Key Distributors) , Jason was their most effective conduit into Lettieri's and the one who got them answers! Without reservation; I would strongly recommend Jason as a key member of any team.
Ed Doyle
Over the course of 25+ years in the c-store industry with stops at a few of the industry's largest chain retailers, I have certainly been exposed to many talented co-workers. The common thread for the ones I considered great was the demonstrated passion for constant improvement. Jason Gaddes is clearly in that category and his thirst for enhanced understanding of all aspects of the business was an attribute I always found refreshing. Due to his personal efforts; Jason has ammassed a broad and highly effective understanding of the industry and an intuitive view of how our business interfaces with the most important participant; the Consumer. While many Category Managers build a wall between themselves and the people they support, Jason is that special team member who was not only accessible to the rest of the team but consistently anticipated needs and offered solutions. To the outside world (Brokers, Key Customers, Key Distributors) , Jason was their most effective conduit into Lettieri's and the one who got them answers! Without reservation; I would strongly recommend Jason as a key member of any team.
Experience
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DGD Foods, Inc.
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United States
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Food and Beverage Services
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1 - 100 Employee
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Director, Marketing & Sales Support
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Jan 2017 - Present
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Greencore
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Ireland
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Food and Beverage Manufacturing
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700 & Above Employee
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Business Development Manager
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Feb 2014 - Jan 2016
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Customer Marketing Manager
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Mar 2011 - Feb 2014
- Manage and increase sales in 12 states in the Western U.S. for the C-Store Channel- Manage and grow sales with VISTAR on a national basis in the Vending, Concession, Campus C-Store, Hospitality and Specialty Channels. - Create the right trade strategies and tactics with the sales team, brokers, distributors and retailers to help improve the perception of foodservice at retail and grow our mutual sales.- Work with key customers/large chains to identify key needs/issues and design a solution with them to grow their business.- Manage the Lettieri's new product development process and help drive customized & centralized projects to completion and meet desired timelines.- Adapt/refine Lettieri's sales & marketing strategies to build our brand and grow sales, working as team with our Regional Sales Managers and Director of Marketing.- Develop trade spending strategies and take leadership role in trade fund management- Provide qualitative and quantitative insights to develop fact based sales propositions.- Identify business performance issues and implement intervention activites and solutions.- Monitor and interpret financial metrics and make adjustments to plans when necessary.- Educate internal constituents regarding sales and customer strategies.
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Category Manager
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Jan 2006 - Mar 2011
• Develop and launch new brands, categories and products acting as project manager on all private label and Lettieri’s branded projects utilizing a stage-gate process to drive them to completion.• Provide category trends, research, industry knowledge and work in partnership with regional sales managers, brokers, the marketing director and senior management to develop strategic marketing and sales plans.• Collaborate with sales team to develop the best sales solutions for large Convenience Retail, Foodservice or Club opportunities and issues.• Build and maintain a CRM sales work flow using Salesforce.com as a platform while improving the process for building a database of retailers that allows us to engage them through digital marketing activities. • Develop selling stories and assist in design of newsletters, sellsheets, advertisements, presentations, roll-out guides/timelines, plan-o-grams, training aids and brochures.• Create trade programs and promotions to drive incremental sales and additional SKU penetration at both the distributor and retailer levels.• Maintain a sales database by merging data from multiple internal and external sources to run comparable sales reports and analyses used for SKU rationalization, various business customer, broker and region reviews and develop monthly sales forecasts.• Attend, coordinate and sell at industry and customer tradeshows and try to learn as much as possible from retailers and industry veterans first hand to improve our products and programs.
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Sales & Marketing Coordinator
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May 2004 - Jan 2006
• Managed daily activities of the sales support function and was invloved in work flow business processing including preparation of sales reports/analysis, rebate calcuations and presentations.• Processed and managed product sample and POS requests and developed a new way to streamline the process.• Researched and shared new product, process and program ideas with the sales & marketing team• Developed sales presentations, sellsheet and e-newsletters for the sales team using MS PowerPoint and applications from Adobe Creative Suite.• Developed relationships with equipment manufacturers to help provide retailers with a simple and inexpensive way to get into the hot food business.• Contacted sales leads to generate qualified opportunities and provided program recommendations based on their capabilities, then closed or routed to the appropriate sales manager or broker representative.• Developed new product launch timelines and assisted SVP and Regional Sales Managers as a liaison between sales and all other department managers.• Completed new item paperwork to set-up products in retailers and distributor systems such as McLane or Core-Mark. High involvement in setting up new items within the GS1 1SYNC database.• Updated price lists and published to customers, brokers and sales team.• Maintained and updated customer database utilizing CardScan.• Developed various forms to simplify business processes and capture all necessary information to achieve clarity throughout the organization on sales & marketing related initiatives.
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Director of Marketing
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Jan 2002 - Jun 2005
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Education
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2000 - 2004
Augsburg University
Bachelor of Arts, Marketing
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