Experience

SurfStitch

• Australia
• Retail
• 1 - 100 Employee

• Senior Menswear Buyer

  • Aug 2022 - Present



Industrie Clothing

• Australia
• Retail
• 100 - 200 Employee

• Buying and Marketing Manager

  • Aug 2021 - Feb 2022

  Implemented weekly, monthly and seasonal product marketing directives across Industrie, Indie Kids and Roler brands for both local and US markets.Implemented an annual marketing calendar for all brands including seasonal launches, promo periods, key in-store and digital activations and campaign shoot timing.Guided digital and creative team to ensure that seasonal campaigns and key product stories were delivered across digital and social channels with appropriate intent and brand voice.Conducted in season and end of season sales analysis, repeating best sellers, identifying category growth opportunities and quantifying core lines.Prepared styling guides and styling direction for all e-comm, campaign and influencer shoots.



Urban Outfitters

• United States
• Apparel & Fashion
• 700 & Above Employee

• Director of Brand Imagery - Menswear

  • Nov 2017 - Nov 2020

  Delivered all editorial, e-commerce and social media imagery by leading creative concept, photography, styling, casting, merchandising and product marketing directives.Managed a team of 11, including Art Directors, Photographers, Stylists and Merchandisers to coordinate and execute all required photo production in line with demanding sku counts and marketing needs.Presented monthly and seasonal creative briefs to executive leadership using them as a roadmap to executing a cohesive brand identity for all product marketing initiatives.Collaborated and fostered strong cross-departmental partnerships with buying, design, concept, photo production, digital, social media and partnerships teams to align on and execute cross-channel product marketing campaigns.Instrumental in re-tooling the image production process during a resource-limited covid period in an effort to maintain productivity and evolve visual standards.

• Senior Creative Merchandiser

  • Jan 2015 - Oct 2017

  Curated weekly, monthly and seasonal merchandising stories and product marketing campaigns for use across all digital channels to drive sales.Oversaw styling direction, leading a team of 5 stylists.Partnered with Creative Director - Brand Imagery to concept, coordinate and execute all e-commerce and campaign photo shoots.Guided graphic design, UI and copywriting functions to align cohesively with photography and increase customer engagement.Drove an evolved brand identity and product marketing strategy for the menswear department resulting in increased engagement metrics across the website and digital channels.



Glue STORE

• Australia
• Retail
• 100 - 200 Employee

• Online Merchandise Manager

  • Sep 2013 - Dec 2014

  An newly created role tasked with ensuring buying and allocation plans supported online strategic initiatives, product launches, top sellers, seasonal campaign and trends.Performed ongoing inventory control functions, advising in-season and end-of-season markdowns, stock consolidations and facilitating an online promotional calendar.Collaborated on the preparation of seasonal OTB and sales plans, updating weekly and monthly sales forecasts based on current trade.Utilised analytics reporting to monitor traffic, customer behaviour and sales trends to advise site and channel enhancements.Curated weekly, monthly and seasonal merchandising stories and product marketing campaigns for use across all digital channels to drive sales.

• Senior Buyer - Menswear

  • Sep 2008 - Aug 2013

  Managed a diverse portfolio of local and international brands, with an annual OTB over $20m.Proficient across all top and bottom menswear categories including branded and vertical buying.Collaborated with internal design teams and key branded partners in developing products and ranges specific to seasonal trends and business needs.Skilled in supplier negotiation and relationship management, maximising margin terms, stock returns, markdown contribution as well as securing exclusive products.Collaborated with and supported retail, planning, marketing, VM and digital teams to ensure strategic initiatives, product launches, seasonal campaign and trends were delivered in-store and online.

• Training and Development Manager

  • Jul 2006 - Aug 2008

  Conducted company wide 1 on 1 and group training sessions educating department managers and store staff on product knowledge, customer service, sales analysis and visual merchandising strategies.Co-ordinated large-scale product knowledge event with brand partners.Created all training guides and training material keeping them updated with relevant company policy, systems and product information.Performed regional manager duties when required including staff recruitment for store clusters, partnering with store managers on maintaining efficient operating practices, and maintaining cohesion across stores in regards to marketing, promotions and visual merchandising standards.

• Retail Department Manager

  • Dec 2003 - Jun 2006

  Managed a successful womenswear department with exceptional customer service andvisual merchandising standards.Performed daily and weekly sales analysis to aid in-store product positioning, best sellerrepeats and inter-store stock transfers.Conducted induction and ongoing training sessions ensuring team members were wellversed across customer service, product knowledge and housekeeping standards.Supported home office team with customer behaviours and product insights leading tooptimized product offerings in store.