Experience

Winland Foods

• United States
• Food and Beverage Manufacturing
• 200 - 300 Employee

• Customer Business Manager

  • Oct 2022 - Present



TreeHouse Foods

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Business Development Manager

  • Nov 2018 - Oct 2022



WodikaDevine

• Grand Rapids, Michigan

• Account Manager, Office Manager, Analyst

  • Jul 2011 - Nov 2018

  • Manage and support multiple manufacturers in numerous accounts including Meijer, Kmart, Walgreens, & SpartanNash • Directly support manufacturers at multiple retailers from item setup to planogram creation to full analytical and promotional support • Created an inventory tracker with custom parameters highlighting opportunities to prevent out of stocks • Evaluate promotional effectiveness and advise the strongest avenues of promotion within given marketing budget • Link multiple tabs of information in Excel creating automatically updating data summaries with supporting charts and graphs • Perform quarterly price surveys checking both line pricing as well as a competitive market pricing and calling out opportunities • Provide financial impact though Lost Sales Analysis when competitive pricing drives prices down • Serve as Manager of Grand Rapids based office • Create and manage 26 custom weekly sales reports given directly to manufacturers that track multiple aspects of business customized to their business • Generate quarterly business analytics and presentations for all top tier accounts • Provide insight to all aspects of business through custom reports including inventory, sales, and promotional analysis focused on both the growth of category as well as growth of the brand • Quickly learn and adapt to all systems providing both thorough and most relevant information • Automate reporting structures for rapid reporting in customizable formats per account’s request Show less



Abbott

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Category Analyst—Meijer and Kmart Accounts

  • Nov 2008 - Jun 2011

  • Category Expert in Infant, Adult, Diabetic, and Sports Nutrition supporting Meijer and Kmart • Created executive summaries and full presentations on category insights to grow both the category and the Abbott brand • Provided Meijer with meaningful data to increase shelf share in the infant formula category which resulted in gaining non WIC share • Created weekly trackers to provide scorecards that track performance across all brands of the business to keep our customers and brand teams informed • Align demographic analysis with trend analysis to target specific shoppers/consumers and gain sales through targeted promotions • Made recommendations to remodeling the Meijer Fitness Nutrition category which gave EAS prime shelf placement while expanding the brand with new items and additional segments • Created and presented a strategic retail analysis for the Diabetic Category at Kmart which identified numerous opportunities for category growth, increased margin, and promotion Show less



Daymon Worldwide - Meijer

• Grand Rapids, Mi

• Product Analyst/Merchandising Associate

  • Mar 2006 - Nov 2008

  • Product and Merchandising Analyst for Nutritional Vitamins and Supplements responsible for the implementation of planograms and weekly advertising • Assisted buyer in all aspects of the business relating to Category Analysis and planogram presentations for Vitamins, Diet/Adult Nutrition, First Aid, and Home Health Categories • Created and maintained approximately 100 planograms while continuously reinventing and growing Vitamins and Nutrition Categories • Assisted with complete reinvention of Nutrition Center which produced an increase of $3.5 Million in retail sales from 2006 to 2007 Show less



Crossmark Marketing

• Greater Grand Rapids, Michigan Area

• Integrated Data Service Manager

  • Jan 2005 - Mar 2006

  • Supported Account Managers with critical data in order to provide recommendations for category growth • Automated reports for top accounts and presented opportunities on weekly calls • Created custom Nitro Data Dictionaries (NDD's) and even instructed training courses on advance NDD Creations • Pulled daily Category Traks Reports using Nielsen for full reviews on categories for multiple brands and segments • Supported Account Managers with critical data in order to provide recommendations for category growth • Automated reports for top accounts and presented opportunities on weekly calls • Created custom Nitro Data Dictionaries (NDD's) and even instructed training courses on advance NDD Creations • Pulled daily Category Traks Reports using Nielsen for full reviews on categories for multiple brands and segments