Experience

Simei Media Co., Ltd.

• China
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Dec 2020 - Present

  Brand&Media Brand&Media



GIMC 省广集团

• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jun 2019 - Dec 2020

  Nissan brand agency Nissan brand agency



北京新意互动广告有限公司

• China
• Business Consulting and Services
• 1 - 100 Employee

• Senior Strategy Manager

  • Jun 2018 - Jun 2019

  1. Participated in many draft comparison projects (nissan hennessy, watsons, liubizhi, China southern airlines, qoros, nissan media, gac weilai), and assisted the company to win large projects such as watsons, qoros, gac weilai, etc.2. Assisted various departments to complete various market analysis, brand planning and other projects, such as fengshen AX7 listing communication planning, byd tang new car listing planning and other important work;3. Assisted in establishing internal marketing system and positioning business strategies4. Assist business departments to develop new customers, such as gac weilai, gac research institute and united new energy, etc



Hylink Group

• Advertising Services
• 200 - 300 Employee

• Senior Account Manager

  • Mar 2017 - Apr 2018

  Baojun 310&310W Automobile brand agencyOnline:1. Formulated various media release portfolios and assisted the project implementation according to the bi-monthly planning and objectives2. Assisted in the development and follow-up maintenance of various topicsOffline:1. Responsible for the production and implementation of traditional advertising materials for vehicle models2. Cooperate with vehicle model communication strategy to assist dealers nationwide to develop special offline activities



TBWA\HAKUHODO

• Japan
• Advertising Services
• 100 - 200 Employee

• Account Manager

  • Feb 2016 - Feb 2017

  Responsible for regional marketing headquarters of dongfeng nissan(I) responsible for connecting with nissan's Marketing Department1. Formulated communication strategy for new car listing in the Marketing Department2. Customized communication strategy for bi-monthly BIMC3. Planned corresponding marketing activities according to key models4. Assist the national region in carrying out special regional work(2) to guide and be responsible for regional implementation of company managementTo supervise and guide the implementation of the company's work in each city of the subordinate region, and regularly carry out relevant training to enhance the brand awareness(3) responsible for training of specialized storesCollect relevant excellent cases of nissan headquarters, assign training work to each district on a regular basis, and help improve the ability of marketing managers in each storeWon the best regional marketing case in 2016



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • May 2013 - Feb 2016

  Honda CRIDER Automobile brand agencyLeading is responsible forProfessional test drive activities: activity plan, video shooting, route check - in inspection, media reception, site control during the activity, etcNational new car regional listing: special store guidelines, marketing strategyTVC, graphic shooting: creative discussion, shooting control, follow-up researchMedia release: media scheduling, material progress promotion, etcNew media operation: manuscript review, scheduling, etcAnnual planning: market data analysis, overall idea discussion, etcWon: bronze award of the 22nd Great Wall prize