Experience

Power Direct Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President, Data & GIS

  • Feb 2022 - Present

  • Oversee daily department operations• Review historical performance, identify opportunities, deliver insights, and assess the impact of strategic initiatives that improve business profitability and value.• Identify currently available data sources and how to enrich them; strategize on new potential data sources and determine cost/benefit of acquiring or maintaining data• Work closely with leadership to identify opportunities to continue to grow the company and maximize profitability• Support numerous cross-functional partners, including sales, marketing, product, and finance• Research new and improved sources for data and asset tracking capabilities• Identify critical information, develop hypothesis and make recommendations to broader audiences• Build cross department trust and confidence through being responsive, and delivering work that is accurate, complete, and reliable.• Strategize with Business Development on clients; needs for programs and VP Distribution on distribution and cost efficiencies Show less

• Director, Data & Market Intelligence

  • Apr 2018 - Feb 2022

  Supervise Data and GIS Mapping Deparment and analyze markets based on psychographic and demographic data for building direct to door marketing campaigns in order to develop strategies to increase ROI. • Support product-driven initiatives based on consumer behavior data, including developing mapping, cleaning and visualization strategies through the combination of multiple data sets.• Build and translate data processes for pre-sales support and post-sales support for customers’ needs.• Fulfill direct client needs by extracting, merging and wrangling data sets into applicable deliverables to be used by some of the biggest brand names increasing response rate up to 250%.• Apply proven methods in working with divergent data types to explore and extrapolate data-driven insights using advanced, predictive statistical modeling and testing applied to data acquired and cleansed from a range of sources. Show less

• Data Analytics Manager

  • Mar 2016 - Mar 2018

• Senior Market & Data Analyst

  • Feb 2011 - Feb 2016