Experience

Flower Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital General Manager

  • Mar 2022 - Present

  Oversee all aspects of digital media strategy and operations for lifestyle publisher. Led 25% YoY growth in sessions and pageviews with double-digit user growth across acquisition channels and significant focus on traffic from email and social media. Oversaw record subscription sales via online and email promotion. As the nation’s only floral lifestyle publication, Flower magazine inspires, educates, and entertains readers with a point of view that stems from seeing the world through a botanical lens. From private and historic gardens to stylish weddings to tastemakers in the floral, event, and interiors world, our pages brim with the people, places, and things that inspire the flower lover in us all. Since its debut in March of 2007, Flower has grown at a steady pace and is available in all 50 states and 17 countries. Show less



Oyster Obsession

• Book and Periodical Publishing

• Founder

  • Jul 2015 - Present

  Oyster Obsession celebrates the bivalve with daily oyster recipes, oyster news, event and festival directories and oyster photos. We discover new oyster recipes; meet the oystermen, farmers, purveyors and chefs who bring this fantastic critter to the table; spend time with other oyster-obsessed folks at festivals, tastings and social media; and find fun and practical oyster products. Our primary goal is helping home cooks enjoy this delicious, sustainable seafood with confidence. A wildly-engaged and ever-growing audience (35,000+) enjoys Oyster Obsession on Facebook, Twitter, Instagram, Pinterest, Flipboard, YouTube and at Oyster-Obsession.com. Show less



Dotdash Meredith

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior Editorial Director, Allrecipes

  • Apr 2019 - Mar 2022

  As Senior Editorial Director, Burnett lead the Allrecipes.com editorial and social team. During Jason's tenure, the brand saw two years of record-breaking audience and revenue growth (including a pre-COVID year (IYKYK)). In 2020, the brand was recognized as a winner of Adweek's well-respected Hot List, celebrating the best in TV, Publishing, Digital and Brands. Jason's editorial oversight included Allrecipes.com’s onsite experiences, voice skills, smart appliances, app and podcasts. Allrecipes, the world’s largest community-driven food brand, provides trusted resources to more than 60 million home cooks, publishes recipes from home cooks around the world who connect and inspire one another through photos, reviews and videos. Since its launch in 1997, Allrecipes has become a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, cooking trends, entertaining ideas, every day and holiday meal solutions, grocery savings information and practical cooking tips. The brand helps home cooks shop, budget and make healthier and sustainable choices in the kitchen. Show less



Independent

• Birmingham, Alabama Area

• Digital Content Strategy Leader

  • 2014 - Apr 2019

  Provide management, operations, and strategy consulting and advisory services to media companies, agencies and start-ups. Specialties include: audience growth and engagement, social media strategy, content strategy, search optimization, and product development. In addition to mass-market digital brands, recently focused on hyper-local and hyper-niche media opportunities. Co Founded Birmingham Gardening Today with the late John Alex Floyd. Birmingham Gardening Today was the only media source dedicated to providing Birmingham area homeowners and gardeners with local, timely, reliable gardening information. The brand focused on content suitable for Birmingham and surrounding suburbs (home to nearly ¼ of Alabama’s population). Daily programming on BirminghamGardeningToday.com, social media, and email allowed a continuous conversation with the local gardening audience, so they could plant and purchase with confidence. Show less



Flower Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Media Director

  • Feb 2017 - Mar 2019

  Oversee all aspects of digital media strategy and operations for lifestyle publisher. Overhauled brand's digital approach with focus on SEO, email, and UI optimization. Saw YOY natural search traffic increase 220% and 40% email list growth. The resulting triple-digit audience (130%) and engagement (115%) increases combined with digital sales training drove significant revenue growth (63%) and subscription sales (51%). As the nation’s only floral lifestyle publication, Flower magazine inspires, educates, and entertains readers with a point of view that stems from seeing the world through a botanical lens. From private and historic gardens to stylish weddings to tastemakers in the floral, event, and interiors world, our pages brim with the people, places, and things that inspire the flower lover in us all. Since its debut in March of 2007, Flower has grown at a steady pace and is now available in all 50 states and 17 countries. Show less



Time Inc.

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Senior Content Director, Lifestyle Digital Group

  • 2006 - 2014

  • Work with the digital editorial and product teams to guide creative direction for sites and improve audience engagement. • Responsible for strategic vision and execution for Time Inc. Lifestyle food related digital products and platforms including MyRecipes.com, CookingLight.com, mobile, and social. • Managed remote and local staff across nine brands and video studio. • Review and interpret analytics to provide direction for new feature development and search engine optimization designed to increase traffic and revenue. • Collaborate with sales to develop and execute advertising programs and integrations including new ad units and first-to-market opportunities. • Conceived and launched multi-platform franchises and products for sponsor and consumer marketing integration including Scan-It Cook-It™, "5 to Try," "Kid Approved," "Five & Dine" and "Daily Indulgence" • Executive producer of multiple, award-winning video series (daily and weekly) Show less



Southern Progress Corporation

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Online Editorial Director

  • Jan 2004 - Dec 2006

  Chosen to institute and direct digital content strategy for Southern Progress magazine brands, AOL Food, and AOL Home. • Co-architect of the Kitchen Assistant recipe application for AOL Food and Time Inc. • Co-architect of the AOL Home channel and the Design Assistant application, which added over 23 million page views to Time Inc. sites in its first year. • Worked with the digital editorial team to guide creative direction for sites and improve audience engagement. • Developed new product concepts and creative briefs to grow audience and revenue. • Led design and development teams on new applications, new sites, and site redesigns. • Collaborated with print, advertising, and consumer marketing to ensure sites support multiple business objectives. • Negotiated content partnerships to grow audience and marketing opportunities. Show less



Cooking Light Magazine

• Editor, CookingLight.com

  • 2003 - 2004



Southern Progress Corporation

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Managing Editor, CookingLight.com

  • 2001 - 2003

• Technology and Online Editor, Hotdots magazine

  • 2000 - 2001