Jason Berke
Atmospherist, Designer, Speaker and Founder at Warmhouse Story- Claim this Profile
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Bio
Jennifer Zacharias
I was fortunate to work with Jason during my time as a Senior Buyer for Target.com. Jason is an energetic leader who is strategic, solution-oriented, and a strong communicator. As the Senior Group Manager for all Home goods at Target.com, Jason has a complex role that requires him to collaborate broadly across the organization to get things done and also to demonstrate expertise in a robust range of products categories (furniture, textiles, hard décor, seasonal, etc.), which he does with ease, bringing a wealth of knowledge from his arsenal of retail experience. During our time working together, Jason has successfully led the development and launch of multiple new online brands by carefully building their brand architecture from all facets including quality standards, retail price structure, and aesthetic. His knowledge of both the consumer and the competition, along with his impeccable eye for trend, allowed him to build new brands that are meaningful and quickly resonate with the consumer and translate directly to increased sales and profit. Jason has been an exemplary partner to both me and my team of buyers, and I welcome any opportunity that would allow me to work with him in the future. His thoughtful and strategic approach to the business, collaboration and team leadership skills, and eye for design would truly make him a valuable asset to any team!
Claire Dooley
I’ve had the pleasure to work recently with Jason on Target’s Home style business. In my marketing role it is critical that I understand the key design trends and the innovation behind the products so that I can tell Target’s guests our best style stories. Jason was my design partner and he was an outstanding collaborator with the marketing and creative agency partners. He coordinated all internal design teams to pull together cyclical Home Style product presentations. He curated content to communicate key editorial products and provided advice for how to style them in our advertising. He also shared the trend inspiration and design technologies so that we could tell richer stories in our social media program. He is incredibly thorough, organized and his passion for design is obvious. His commitment to make sure everyone understands design is invaluable and he creates excitment on our team to tell our style stories.
Jennifer Zacharias
I was fortunate to work with Jason during my time as a Senior Buyer for Target.com. Jason is an energetic leader who is strategic, solution-oriented, and a strong communicator. As the Senior Group Manager for all Home goods at Target.com, Jason has a complex role that requires him to collaborate broadly across the organization to get things done and also to demonstrate expertise in a robust range of products categories (furniture, textiles, hard décor, seasonal, etc.), which he does with ease, bringing a wealth of knowledge from his arsenal of retail experience. During our time working together, Jason has successfully led the development and launch of multiple new online brands by carefully building their brand architecture from all facets including quality standards, retail price structure, and aesthetic. His knowledge of both the consumer and the competition, along with his impeccable eye for trend, allowed him to build new brands that are meaningful and quickly resonate with the consumer and translate directly to increased sales and profit. Jason has been an exemplary partner to both me and my team of buyers, and I welcome any opportunity that would allow me to work with him in the future. His thoughtful and strategic approach to the business, collaboration and team leadership skills, and eye for design would truly make him a valuable asset to any team!
Claire Dooley
I’ve had the pleasure to work recently with Jason on Target’s Home style business. In my marketing role it is critical that I understand the key design trends and the innovation behind the products so that I can tell Target’s guests our best style stories. Jason was my design partner and he was an outstanding collaborator with the marketing and creative agency partners. He coordinated all internal design teams to pull together cyclical Home Style product presentations. He curated content to communicate key editorial products and provided advice for how to style them in our advertising. He also shared the trend inspiration and design technologies so that we could tell richer stories in our social media program. He is incredibly thorough, organized and his passion for design is obvious. His commitment to make sure everyone understands design is invaluable and he creates excitment on our team to tell our style stories.
Jennifer Zacharias
I was fortunate to work with Jason during my time as a Senior Buyer for Target.com. Jason is an energetic leader who is strategic, solution-oriented, and a strong communicator. As the Senior Group Manager for all Home goods at Target.com, Jason has a complex role that requires him to collaborate broadly across the organization to get things done and also to demonstrate expertise in a robust range of products categories (furniture, textiles, hard décor, seasonal, etc.), which he does with ease, bringing a wealth of knowledge from his arsenal of retail experience. During our time working together, Jason has successfully led the development and launch of multiple new online brands by carefully building their brand architecture from all facets including quality standards, retail price structure, and aesthetic. His knowledge of both the consumer and the competition, along with his impeccable eye for trend, allowed him to build new brands that are meaningful and quickly resonate with the consumer and translate directly to increased sales and profit. Jason has been an exemplary partner to both me and my team of buyers, and I welcome any opportunity that would allow me to work with him in the future. His thoughtful and strategic approach to the business, collaboration and team leadership skills, and eye for design would truly make him a valuable asset to any team!
Claire Dooley
I’ve had the pleasure to work recently with Jason on Target’s Home style business. In my marketing role it is critical that I understand the key design trends and the innovation behind the products so that I can tell Target’s guests our best style stories. Jason was my design partner and he was an outstanding collaborator with the marketing and creative agency partners. He coordinated all internal design teams to pull together cyclical Home Style product presentations. He curated content to communicate key editorial products and provided advice for how to style them in our advertising. He also shared the trend inspiration and design technologies so that we could tell richer stories in our social media program. He is incredibly thorough, organized and his passion for design is obvious. His commitment to make sure everyone understands design is invaluable and he creates excitment on our team to tell our style stories.
Jennifer Zacharias
I was fortunate to work with Jason during my time as a Senior Buyer for Target.com. Jason is an energetic leader who is strategic, solution-oriented, and a strong communicator. As the Senior Group Manager for all Home goods at Target.com, Jason has a complex role that requires him to collaborate broadly across the organization to get things done and also to demonstrate expertise in a robust range of products categories (furniture, textiles, hard décor, seasonal, etc.), which he does with ease, bringing a wealth of knowledge from his arsenal of retail experience. During our time working together, Jason has successfully led the development and launch of multiple new online brands by carefully building their brand architecture from all facets including quality standards, retail price structure, and aesthetic. His knowledge of both the consumer and the competition, along with his impeccable eye for trend, allowed him to build new brands that are meaningful and quickly resonate with the consumer and translate directly to increased sales and profit. Jason has been an exemplary partner to both me and my team of buyers, and I welcome any opportunity that would allow me to work with him in the future. His thoughtful and strategic approach to the business, collaboration and team leadership skills, and eye for design would truly make him a valuable asset to any team!
Claire Dooley
I’ve had the pleasure to work recently with Jason on Target’s Home style business. In my marketing role it is critical that I understand the key design trends and the innovation behind the products so that I can tell Target’s guests our best style stories. Jason was my design partner and he was an outstanding collaborator with the marketing and creative agency partners. He coordinated all internal design teams to pull together cyclical Home Style product presentations. He curated content to communicate key editorial products and provided advice for how to style them in our advertising. He also shared the trend inspiration and design technologies so that we could tell richer stories in our social media program. He is incredibly thorough, organized and his passion for design is obvious. His commitment to make sure everyone understands design is invaluable and he creates excitment on our team to tell our style stories.
Experience
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Warmhouse Story
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United States
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Design Services
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1 - 100 Employee
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Atmospherist, Designer, Speaker and Founder
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Jul 2021 - Present
Meet the Atmospherist, Jason Berke, creating inspirational experiences and moments through the art of: - Hosting Warmly - Living Beautifully - Designing with Intention - Speaking Motivationally about the Impact of Atmosphere on Design and Mindset Atmosphere is not only the physical elements around us that set the tone and create the mood. It is also how we show up for others in warm way that makes them feel seen and cared for. It surrounds us, protects us and helps us thrive. Jason brings the art of atmosphere to life with his many years of experience in product and environment design, visual curation and storytelling. The Role of an Atmospherist in Jason's Words: "There is a wildly creative intersection where elements of all the senses come together to create beauty and intention. That magical mix is atmosphere. I believe that, with some careful thought, you can welcome people into your home, life or personal interactions where they are surrounded by thoughtful beauty and can truly live vibrantly in that moment." "Creating such moments for those that you care about provides the chance to make lasting memories where the details are appreciated and people know that they are seen. I am here to help you as an expert in many creative disciplines that help me help YOU to create the an inviting physical or personal atmosphere." "You can create a warm and memorable moment whether it is for a large or small gathering, an intimate party or an environment for deep connection and conversation. I will inspire you with the ideas and tools you need to be confident in how to make it happen." Welcome to Warmhouse Story. Show less
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Target
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United States
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Retail
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700 & Above Employee
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Director of Design- Home Partnerships
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Feb 2020 - Apr 2022
I lead a team of Aesthetic, Industrial and Technical Designers, Engineers and Artists to bring to life exclusive Design Partnerships only found at Target.Categories: Home and Hardlines Categories including Home Textiles and Decor, Dining and Entertaining, Toys, Home Office and Stationery.Brands: Design Partnerships and Limited Time Partnerships; Hearth & Hand with Magnolia, Tabitha Brown for Target, Stoney Clover Lane, Lego, Levis, Threshold with Studio McGee, Opalhouse with Jungalow/Justina Blakeney. Show less
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Director of Design- Living Room & Kitchen Textiles, Dining, Kitchenwares & Entertaining
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Feb 2017 - Feb 2020
In this role, I engaged and led a team of Engineers, Designers and Technical Designers to create an inspirational assortment of product that brought people together to make memories over food and transform their house into a home. I set the strategic and creative vision. I drove innovation, imagination and joy as we created brand and trend relevant assortments that drove profit and buzz. Product Categories: Toss Pillows, Throws, Table Linens, Kitchen Textiles, Window Decor, Dinnerware, Flatware, Barware/Entertaining, Glassware, and Kitchenwares.Brands: Threshold, Project 62, Opal House, Made by Design, Room Essentials, Wondershop & Pillowfort Show less
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Design Director- Home, Target.com
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Feb 2014 - Jan 2017
- Set strategic and creative vision for home product design- Target.com and mobile- Define and direct Target.com exclusive brands for home from brand expression to product development- Lead aesthetic direction and assortment guidance across all Target.com home product categories- Lead team of multi disciplined product designers and developers in the creative process from ideation and trend direction to product development and samplingProduct Categories: Domestics, Decorative Home, Kids Home, Furniture, Housewares, Seasonal and Patio Show less
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Product Design Manager- Tabletop, Bath, Kids Home
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Feb 2009 - Feb 2014
- Developed an assortment vision to drive profitable, meaningful change for various Home categories.- Created and led design strategies to meet high level merchandising objectives and product needs by category, season and brand.- Led creative interpretation of product expression though marketing, events and in-store experience- Led my Design Teams through the end-to-end creative process from research and trend identification to product design and development.- Managed and coached team of Aesthetic Designers as direct/indirect reports at all levels, Assistant to Lead.Product Types: Dining, Entertaining, Kitchenwares, Bedding, Bath, Accessories Show less
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Product Design and Development Manager- Operations
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May 2007 - Feb 2009
- Defined and implemented new organizational structure and processes changes for owned-brand product design and integrated sourcing, Home.- Led redefine of Design Processes for Home and Hardlines product development categories including Product Direction, Vendor Communication, Color Approval and Art Archiving.- Established and trained methodology for the use and archiving of purchased artwork for product usage.- Managed and coached team of Special Projects Subject Matter Experts. Show less
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Presentation Manager- Merchandise Presentation
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Jan 2005 - May 2007
- Led visual presentation strategy and execution for the Domestics Division at the floor pad and planogram level.- Drove game changing presentation and fixture changes to enhance the Target Guest in-store experience.- Developed and implemented Visual Presentation Best Methods for all areas of Home leveraging expertise in color usage and product placement- Managed and coached team of Presentation Coordinators, Analysts and Specialists.
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Williams-Sonoma, Inc.
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United States
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Retail
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700 & Above Employee
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Pottery Barn, Store Merchant/Merchandiser
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Oct 2001 - Dec 2004
General Manager General Manager
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Accenture
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Ireland
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Business Consulting and Services
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700 & Above Employee
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Human Performance Consultant, Manager
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Jul 1997 - Sep 2001
Human Performance, Retail and Direct to Consumer, Change Management, Goal Based Learning Human Performance, Retail and Direct to Consumer, Change Management, Goal Based Learning
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Education
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2007 - 2010
Minneapolis College of Art and Design
Continuing Education, Design Thinking, Product Design, Print & Pattern, Illustration -
1995 - 1997
Arizona State University
Master of Arts, Organizational Communication -
1991 - 1995
Illinois State University
Bachelor of Science, Communication Studies -
1988 - 1991
Homewood-Flossmoor High School
College Studies, College Prep
Community
