CEO I Business Development & Marketing Director

• Oct 2019 - Present

Digital marketing performance agency, focused on bringing Results to maximize client success with OmniChannel marketing and advertising. Digital marketing performance agency, focused on bringing Results to maximize client success with OmniChannel marketing and advertising.

Head of Marketing and Business Development / Vodja marketinga in razvoja poslovanja

• Mar 2019 - Oct 2019

Strateško vodenje in operativno izvajanje oddelka marketinga in razvoja poslovanja za področje Slovenije in Hrvaške 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙞𝙣 𝙋𝙍: • Strateško vodenje marketinga za razvoj dodane vrednosti na trgu iskalcev zaposlitve in na trgu iskanja kadrov (B2B) • Nadgradnja obstoječih in razvijanje novih kanalov za bolj učinkovito rekrutiranje in komunikacijo s potencialnimi B2B strankami • Vsebinska in oblikovna zasnova ter operativno upravljanje vseh nivojev komunikacije (družbena omrežja, email marketing, kadrovski oglasi, tiskovine, radijski oglasi, video oglasi...) • Načrtovanje in izvedbo media plana (splet, tiskovine, ostali mediji) • Spremljanje, razvoj in načrtovanje komunikacije z deležniki • Načrtovanje, izvedba, optimizacija in skrb za učinkovitost vseh oglaševalskih kampanj (Facebook, Google network, email marketing, Instagram, Linkedin, tiskovine, radio, direktni marketing...) • Vsebinski in tehnični razvoj spletnega komuniciranja z iskalci zaposlitve ter naročniki • Skrb za spletno pojavnost (ažurnost spletne strani, SEO, optimizacija uporabniške izkušnje...) • Analiziranje in optimizacija marketinških aktivnosti in projektov • Odgovornost za ostale marketinške aktivnosti (promocije, sejmi, tržne raziskave…) • Koordinacija marketinških projektov z zunanjimi partnerji / agencijami 𝗥𝗮𝘇𝘃𝗼𝗷 𝗻𝗼𝘃𝗶𝗵 𝗽𝗼𝘀𝗹𝗼𝘃 / 𝗡𝗲𝘄 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: • Vzpostavljanje sistema, sistematična obdelava trga, povezava marketinga in prodaje • Priprava kampanj za strateške partnerje (pridobivanje novih poslov, skrbeti za realizacijo iz vidika pridobivanja novih potencialnih kandidatov za zaposlitev, razvoj posla za prihodnost...) • Prodaja storitev / pro-aktivnost na projektih – iskanje novih tržnih priložnosti pri naročnikih • Razvoj in implementacija novih storitev skupaj z upravo podjetja ter direktorji • Business analitika: pripravljanje analiz in poročil za področje marketinga in prodaje Show less

Head of Marketing / Marketing Manager / Vodja marketinga

• Jun 2018 - Mar 2019

• Razvoj in implementacija marketinških in trženjskih strategij na strateškem in operativnem nivoju za rast podjetja na svetovnem trgu za B2C in B2B kupce. • Razvoj strategije trženja za nove in obstoječe proizvode za povečanje prodaje na offline in online kanalih - multi-channel pristop • Lansiranje produkta: priprava marketinško/prodajne strategije za prodor izdelka Bokashi Organko 2 na mednarodno tržišče in vodenje razvoja premium eko embalaže z obogateno resničnostjo. Nagrade produkta: Ambiente Solutions 2019 in Red Dot Award. • Aktivno sodelovanje pri gradnji in trženju primarnega trženjskega kanala, digitalnega okolja; nadzor nad upravljanjem lastnih, plačljivih in prisluženih digitalnih kanalov, digitalnih platform in digitalnih sistemov. • Načrtovanje in upravljanje marketinškega proračuna za celostno podporo marketinških aktivnosti preko vseh kanalov. • Tesno sodelovanje s prodajno ekipo podjetja; skupno načrtovanje in izvajanje prodajnih poslovnih ciljev, in sicer z zagotavljanjem svetovanja, ustreznih orodij, materialov in skupnih predstavitev. • Tesno sodelovanje z ekipo razvoja izdelkov; skupno spremljanje trendov, konkurence, razvoja izdelkov in poslovnih modelov. • Izvajanje stalne analize konkurenčnega okolja in potrošniških trendov. • Postavljanje motivacijskih ciljev marketinški ekipi. • Povečanje prihodkov, povečanje EBIT-a. • Organizacija, koordinacija, sodelovanje in nastopanje na internih in eksternih konferencah. Show less

Product & Brand Manager

• Sep 2015 - Jun 2018

Responsible for:- Developing New products and opportunities for advertisers and engagement with users- Multi channel marketing communication,- Creating and executing digital strategy,- Marketing automation planning, executing and evaluating,- Implementing e-mail marketing and cross media campaigns,- Digital marketing (internet marketing, out-of-home advertising, contextual advertising, search engine marketing, branding, advertising on the range ...),- Project management (planning, research and analysis, organizing),- Creative solutions for different projects,- Web site managing- Planning of budget for trademarks (on the daily, weekly, monthly and yearly level)- Developing brand strategy and statistics systems.How to make it better, reinvent it? So that the brand can come back stronger and better then ever? Show less

Marketing Project Manager

• Aug 2013 - Sep 2015

Pre- and After Sales

• Aug 2011 - Aug 2013

Pre- and After Sales specialist for Najdi.si, Siol.net, bizi.si, TIS and DooH.Knowing and understanding customer needs is at the center of every successful business, whether it sells directly to individuals or other businesses. Once you have this knowledge, you can use it to persuade potential and existing customers that buying from you is in their best interests.My main achievement goals:- Establishing customer care systems for all of our products- Analyzing and segmenting our customers- Data analysis for improving customer care- Customer care support systems (how processes should work)- Email marketing- CRM system management: managing data of our customers (analyzing contact data, opportunities, number of quote send, order history); helping and resolving employers troubleshooting; incorporating processes into CRM system- Bizi.si customer care system- Market analysis for searching new sales opportunities- Integration of sales and marketing department together with statistical analysis and segmentation of our B2B customers- Direct marketing campaigns for improving and boosting sales- Close cooperation with marketing department for integrative marketing campaigns- Sales campaigns tailor-made for our existing or potential B2B customers- After Sales service in terms of establishing effective communication system and as a base for future sale directives Show less

Digital Marketing Specialist

• Jan 2011 - Aug 2011

Digital marketing specialist for advertising on Najdi.si Search Engine & Planet Siol.net & Adpartner & Dooh (digital outdoor marketing).Multiple Account Management for digital marketing presence and search engine marketing for small and medium enterprises, large advertisers and also with digital ad agencies in behalf of their direct clients.Specialist for advising clients about combination of Search engine marketing (SEM), Advertising on the range, Contextual advertising, Targeted advertising, Sales texts writing, Sales texts with high CTR/conversion, Sales increasing. Show less

Search Engine Marketing specialist

• Mar 2007 - Jan 2011

Search engine marketing professional on Slovenia's biggest search engine Najdi.si Multiple Account Management for search engine marketing for small and medium enterprises, large advertisers likke Procter&Gamble and also with digital ad agencies in behalf of their direct clients.My main goals:- optimizing advertising revenue of direct clients- preparing promotion plans and campaigns for online presence- clients consultant- presentation of advertising, campaign suggestions, managing clients campaign for best possible effect for their needs- optimizing advertising&sales revenue- managing and optimizing online advertising campaigns for our clients. - more then 200 existing or potential clients in personal portfolioProficiency in search engine marketing presence on Najdi.si and Google together with broad knowledge of campaign optimization! Show less

Marketing and advertising consultant

• Jan 2005 - Jan 2007

I was in charge of marketing and advertising, web site creation, public relations, marketing materials... I was in charge of marketing and advertising, web site creation, public relations, marketing materials...