Experience

InterAktiv Technology Pte Ltd

• Singapore
• Information Technology & Services
• 1 - 100 Employee

• Creative Director

  • Jul 2022 - Present

  Developing and implementing creative strategies that align with the organisation's overall goals and objectives. Managing the creative team and ensuring that they are working efficiently and effectively. This includes hiring, training, and mentoring team members. Leading creative projects from start to finish, including concept development, production, and delivery. Creating human-centered design (HCD) experiences on the Salesforce Platform. Collaborate with the Salesforce administrator to understand the user experience goals and design requirements. Create wireframes and mockups of Salesforce pages and layouts that align with the user experience goals and requirements. Ensure that the design is consistent with the brand guidelines and style guides of the organisation. Utilise Salesforce's design system and component library to ensure consistency across all Salesforce pages and layouts. Collaborate with developers to ensure that the design is implemented accurately and effectively. Responsible for writing creative brief and user stories. Show less



Mirum Agency

• Brazil
• Advertising Services
• 500 - 600 Employee

• Art Director

  • Apr 2015 - May 2018

  Managed multiple projects with competing deadlines and limited resources, delivering high-quality design solutions on time and within budget. Oversaw all aspects of design and development, offering design solutions when necessary. Collaborated with cross-functional teams, including strategists, UX team, copywriters, and developers, to create innovative and effective solutions that met client objectives and exceeded user expectations. Carefully designed components for Adobe Experience Manager (AEM) to improve the efficiency of content management. Offered design solutions that effectively solved problems and enhanced advertising goals. Presented creative concepts and designs to clients and stakeholders, incorporating their feedback to refine the final design. Worked with external vendors, such as photographers and videographers, to coordinate production and ensure that all materials were delivered on time and within budget. Show less



Quintiq, a Dassault Systèmes company

• Netherlands
• Software Development
• 100 - 200 Employee

• UI/UX Designer

  • Jun 2014 - Mar 2015

  As a member of the supply chain optimisation software development team at Quintiq, played a leadership role in improving the user experience of their websites and applications. Additionally, actively contributed to the creation of new online marketing campaigns that focused on lead generation, big data analytics, and conversion rate optimisation. As a member of the supply chain optimisation software development team at Quintiq, played a leadership role in improving the user experience of their websites and applications. Additionally, actively contributed to the creation of new online marketing campaigns that focused on lead generation, big data analytics, and conversion rate optimisation.



XM Asia Pacific

• Art Director

  • May 2013 - Apr 2014

  Collaborated with creative teams to conceptualise and execute visual campaigns across various mediums, digital, and social media. Collaborated with clients to develop creative concepts that aligned with their business objectives and addressed client feedback in a timely and professional manner. Worked closely with copywriters to develop messaging and ensure that visual and written content were aligned. Collaborated with creative teams to conceptualise and execute visual campaigns across various mediums, digital, and social media. Collaborated with clients to develop creative concepts that aligned with their business objectives and addressed client feedback in a timely and professional manner. Worked closely with copywriters to develop messaging and ensure that visual and written content were aligned.



SEB

• United States
• Financial Services

• UI/UX Designer

  • Jun 2012 - May 2013

  Collaborated with a cross-functional team, including a scrum master, product owner, and developer, to design and develop the Graphical User Interface (GUI) for web and mobile platforms that complied with banking standards while delivering an optimal user experience (UX) and user interface (UI). Provided valuable feedback on UI designs implemented on .jsp and contributed to HTML and CSS development as required, working closely with the developers to ensure successful implementation of the designs. Show less



G2DI (Grey Group Malaysia)

• Senior Interactive Designer

  • Feb 2011 - May 2012

  With a proven track record of innovation and success, having pioneered the development of augmented reality (AR) technology for Propertyguru, created the first online menu for Sakae, and designed mobile games for Tiger during the World Cup 2012, achieving exceptional results for all three projects. Also designed and executed interactive ads for multiple platforms, including desktop, mobile, and social media, for Pantene on a global scale. With a proven track record of innovation and success, having pioneered the development of augmented reality (AR) technology for Propertyguru, created the first online menu for Sakae, and designed mobile games for Tiger during the World Cup 2012, achieving exceptional results for all three projects. Also designed and executed interactive ads for multiple platforms, including desktop, mobile, and social media, for Pantene on a global scale.



Silver Oven

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Designer

  • Feb 2008 - Feb 2011

  I focused on design both web and print, front-end development, and production support for corporate identity and content creation, primarily serving US financial clients. I collaborated with the team, managed projects, and ensured deliverables were completed on time and within budget. I also provided production support and optimised front-end code for performance and user experience. My role was crucial in ensuring all designs aligned with client objectives and were of high quality. I focused on design both web and print, front-end development, and production support for corporate identity and content creation, primarily serving US financial clients. I collaborated with the team, managed projects, and ensured deliverables were completed on time and within budget. I also provided production support and optimised front-end code for performance and user experience. My role was crucial in ensuring all designs aligned with client objectives and were of high quality.



Agenda

• Slovenia
• Retail Luxury Goods and Jewelry

• Senior Designer

  • Nov 2005 - Oct 2006

  Managed usability research and collaborated closely with the creative team, project manager, and developers to design and develop prominent websites, teasers and internet applications for a diverse range of clients. Managed usability research and collaborated closely with the creative team, project manager, and developers to design and develop prominent websites, teasers and internet applications for a diverse range of clients.



Webz Design & Solutions Sdn Bhd

• Multimedia Designer

  • Jun 2003 - Feb 2005

  Led the entire graphic user interface design process for various clients, including interactive and transactional e-commerce websites. Evaluated client requirements and formulated specifications, overseeing the planning, execution, and delivery of projects from initial conceptual design to coding and final implementation. Led the entire graphic user interface design process for various clients, including interactive and transactional e-commerce websites. Evaluated client requirements and formulated specifications, overseeing the planning, execution, and delivery of projects from initial conceptual design to coding and final implementation.



Amalan Digital Sdn Bhd

• Multimedia Designer

  • Oct 2001 - May 2003

  Created websites by completing the entire design and development process from Photoshop to HTML development. Additionally, I designed various high-quality marketing materials, including logos, posters, brochures, flyers, corporate identities, product packaging, direct mail, and other promotional materials. Created websites by completing the entire design and development process from Photoshop to HTML development. Additionally, I designed various high-quality marketing materials, including logos, posters, brochures, flyers, corporate identities, product packaging, direct mail, and other promotional materials.