Jasmine Vazquez
Pop Culture Writer + Reporter at Celeb Secrets- Claim this Profile
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English Full professional proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Credentials
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Public Relations Ethics Recipient
The Arthur W. Page Center for Integrity in Public CommunicationOct, 2022- Sep, 2024 -
Digital Media Communications Certificate
California State University, Fullerton
Experience
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Celeb Secrets
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Pop Culture Writer + Reporter
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Feb 2023 - Present
- Writing 10-20 news stories per week - Staying up to date on the latest news and trends in pop culture/celebrity news in my vertical and beyond - Coordinating with Features Editors and Senior CS Editors for assignments and feedback - Conducting interviews with talent either over the phone, Zoom, or email for features - Assisting senior reporters + admins on assignments at in-person events; stepping in to report on an as-needed basis - Red carpet reporting and interviewing of celebrities during film festivals and award shows - Working with Social Media Coordinators and Directors to make sure content is being published on platforms - Manages the company's social media accounts and posts content - Create and distribute content such as blogs, infographics, videos, and press releases on social media and traditional news outlets - Track social media engagement to identify high-performing ideas and campaigns for scalability Show less
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Balance Nutrition
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Health, Wellness & Fitness
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1 - 100 Employee
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Social Media Manager and Analyst
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Dec 2020 - Dec 2022
- Developed social media websites by planning and conducting design - Supervised social media accounts by implementing strategies and tactics to grow followers - Analyzed web traffic to content - Commanded best practices and trends in social media marketing - Expanded social media digital footprint, awareness, subscribers, and leads - Researched industry-related topics and managed content - Edited and proofread before publication - Developed social media websites by planning and conducting design - Supervised social media accounts by implementing strategies and tactics to grow followers - Analyzed web traffic to content - Commanded best practices and trends in social media marketing - Expanded social media digital footprint, awareness, subscribers, and leads - Researched industry-related topics and managed content - Edited and proofread before publication
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Social Media Manager
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Jul 2020 - Dec 2020
- Conducted competitive analysis and research to identify strengths and weaknesses to enhance competitor differentiation - Devised customer journey mapping to identify gaps and opportunities for enhanced customer experience - Led and performed social media campaigns to increase brand awareness and customer acquisition - Established and implemented social media and e-commerce campaigns - Created various graphic design content and led brand management to design a consistent and innovative style - Drove customer engagement across social media channels leading to interaction with over 300 customers a day Show less
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Satta Media
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India
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Paper and Forest Product Manufacturing
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Social Media Intern
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Aug 2019 - Dec 2019
- Construct, accomplish, and manage digital and social media strategy, execution, and deployment plans aligned with business priorities - Analyze digital marketing plan and social media strategy and identify strategic weaknesses - Make recommendations for improvements to drive relevance, preference, and authority through social media and channels - Use and deploy social media marketing and reporting tools to deliberate, report, and drive a strengthening social presence - Support interaction with customers and other stakeholders via the company's social media accounts - Establish social media-specific key performance indicators for social media campaigns, such as targets for a certain number of shares or likes, and measure a campaign's performance against the KPIs - Build and execute social media-specific content strategy and plans throughout owned (website and social) and paid (social ads, Google Ads) channels aligning best SEO best practices - Leveraging performance analytics to improve engagement and conversion - Develop short-form content, and social media posts and collaborate/support social content lead Show less
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Education
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California State University, Fullerton
Bachelor of Arts - BA, Public Relations -
California State University, Long Beach
Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication
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